At a Glance
- Tasks: Make calls to UK businesses and book qualified sales meetings with decision-makers.
- Company: Fast-growing Leeds-based B2B sales business with a supportive culture.
- Benefits: Competitive salary, uncapped bonuses, and ongoing training opportunities.
- Other info: Enjoy incentives, games, and a proper team atmosphere.
- Why this job: Join a dynamic team and develop your sales skills in a structured environment.
- Qualifications: No experience needed; just be sharp, confident, and eager to learn.
The predicted salary is between 23000 - 28000 € per year.
We run a Leeds-based B2B sales business, grown to over 60 people in under 3 years. Our entire model is built around cold calling done properly – not scripts read badly, not volume for the sake of it, and not churning staff every few months. We’re growing quickly and hiring around 12 people across multiple client campaigns. If you’re good on the phone, or think you could be with the right training, this will be one of the better sales roles you’ll see.
Who We Are (Briefly)
- B2B only.
- Multiple long-term clients across different industries.
- Structured, professional, but not corporate or uptight.
- Sales-led business run by people who’ve actually done the job.
- Office-based team in Leeds – no remote chaos, no call-centre churn.
- We care about results, reliability, and attitude.
- We don’t care about buzzwords.
The Role
- Cold calling UK businesses.
- Speaking to managers, directors, founders, and CEOs.
- Booking qualified sales meetings (you don’t close).
- Working across different clients and campaigns.
- Quality matters more than noise.
- Your performance is judged mainly on meetings that actually happen and are qualified properly.
Experience
- Ideally 6–12 months on the phone.
- No experience is fine if you’re sharp, confident, and coachable.
- Personality and intelligence matter more than CVs.
- We train properly. We don’t throw people in and hope.
Pay & Bonus (Straight Up)
- £23k – £28k basic (DOE).
- Uncapped monthly bonus.
- Paid per sat meeting – £20 to £85 each.
- Good performers earn £32k+ in year one.
- Overtime available if you want it.
- You get paid for sat meetings, not sales.
Why This Is Better Than Most SDR Roles
- Multiple campaigns – you’re not stuck selling one thing forever.
- Clear progression and B2B tiers within the role.
- AI tools, dashboards, and gamification that actually get used.
- Ongoing sales training and AI role-play.
- No micromanaging – adults treated like adults.
- Incentives, games, birthday off, and a proper team environment.
- We expect effort. In return, we give structure, support, and a role that lasts.
Be Honest With Yourself
You’ll enjoy this if you:
- Like being on the phone.
- Turn up on time.
- Care about doing a job well.
- Want to earn more by being better.
You won’t last if you:
- Are regularly late or “ill”.
- Hate targets or feedback.
- Want an easy ride.
B2B Appointment Setter / SDR in Leeds employer: meritt.
As a rapidly growing B2B sales business based in Leeds, we pride ourselves on fostering a supportive and structured work environment that values quality over quantity. With a focus on professional development, our team enjoys ongoing training, clear progression paths, and a vibrant office culture that encourages collaboration and camaraderie. Join us to be part of a dynamic team where your efforts are rewarded with uncapped bonuses and the opportunity to thrive in a meaningful sales role.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Appointment Setter / SDR in Leeds
✨Tip Number 1
Get comfortable with cold calling! Practice makes perfect, so grab a friend or family member and role-play some scenarios. The more you talk on the phone, the more confident you'll become when it’s time to reach out to those managers and directors.
✨Tip Number 2
Research the companies you’ll be calling. Knowing a bit about their business can help you tailor your pitch and show that you’re genuinely interested. Plus, it’ll give you some great talking points to engage with decision-makers.
✨Tip Number 3
Don’t shy away from feedback! If you get the chance, ask for tips from your peers or supervisors after calls. Constructive criticism is gold when it comes to improving your skills and landing those qualified meetings.
✨Tip Number 4
Apply through our website! We’re all about finding the right fit, and applying directly shows us you’re serious about joining our team. Plus, it gives you a chance to stand out from the crowd right from the start!
We think you need these skills to ace B2B Appointment Setter / SDR in Leeds
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show us what makes you unique. Remember, we care more about attitude than buzzwords.
Tailor Your Application:Make sure to customise your application for the B2B Appointment Setter role. Highlight any relevant experience or skills that match what we're looking for, especially if you've got a knack for cold calling or sales!
Show Your Enthusiasm:We love candidates who are genuinely excited about the role and our company. In your application, express why you want to join our team and how you can contribute to our success. A little enthusiasm goes a long way!
Apply Through Our Website:To make sure your application gets to us directly, apply through our website. It’s the best way to ensure we see your application and can get back to you quickly. We can’t wait to hear from you!
How to prepare for a job interview at meritt.
✨Know Your Cold Calling Basics
Before the interview, brush up on the fundamentals of cold calling. Understand what makes a good call and be ready to discuss your approach. If you have any experience, share specific examples of how you’ve successfully engaged with potential clients.
✨Show Off Your Personality
This role values personality and intelligence over a polished CV. Be yourself during the interview! Let your confidence shine through and don’t be afraid to show your enthusiasm for the role. They want to see that you can connect with people over the phone.
✨Prepare Questions About Their Approach
Demonstrate your interest by preparing thoughtful questions about their cold calling strategy and client campaigns. Ask how they measure success and what tools they use. This shows you’re serious about understanding their business model and how you can contribute.
✨Emphasise Your Coachability
Since they provide training, highlight your willingness to learn and adapt. Share examples of times when you’ve taken feedback positively and improved your skills. This will reassure them that you’re the type of person who thrives in a supportive environment.
