At a Glance
- Tasks: Drive demand generation and create impactful marketing strategies for AI governance in finance.
- Company: Early-stage startup revolutionising AI compliance for tier-one banks.
- Benefits: Opportunity to shape a category-defining company and work closely with founders.
- Other info: Ideal for those who thrive in ambiguity and want to build from the ground up.
- Why this job: Make a real impact on deals and brand momentum in a fast-paced environment.
- Qualifications: 4+ years in B2B SaaS marketing, strong writing skills, and self-sufficient with marketing tools.
The predicted salary is between 60000 - 80000 € per year.
The situation: The EU AI Act just changed everything for banks trying to deploy AI at scale. Compliance isn't a checkbox anymore. It's an existential risk. One early-stage startup is building the operating system for AI governance in financial services, the infrastructure that lets tier-one banks actually use AI without gambling their license. They need their first marketing hire.
Someone who can build the demand generation engine, own positioning, and create the air cover that helps close deals with the most risk-averse buyers on the planet. This isn't A/B testing button colours. This is category creation.
What you'll own:
- Demand gen and ABM across LinkedIn, email, webinars, and multi-touch campaigns targeting CROs, Heads of Compliance, and CTOs at tier-one banks.
- Top-of-funnel performance, tracking pipeline contribution, conversion rates, and what's actually driving SQLs and revenue.
- Positioning, messaging, and thought leadership, turning dense AI governance concepts into white papers, LinkedIn content, and sales enablement materials that build credibility and shorten deal cycles.
- Events activation, identifying the executive dinners, private roundtables, and FSI-specific conferences where buyers actually show up.
You should be:
- 4+ years in B2B SaaS marketing to enterprise customers, ideally as an early hire who built the function rather than inherited one.
- Comfortable running campaigns across LinkedIn, email, events, and ABM without a team behind you, and measuring success by pipeline, not impressions.
- Technically credible enough to speak about AI/ML with technical buyers and write exceptionally well about complex concepts.
- Self-sufficient with tools like HubSpot, Webflow, and LinkedIn Campaign Manager, and energized by ambiguity, ownership, and building from scratch.
This is for you if:
You want to build the growth engine of a category-defining company, see your impact in real time on deals closed and brand momentum, and work directly with founders who move at startup speed while solving enterprise problems.
Founding Growth Marketer employer: meritt.
Join an innovative early-stage startup at the forefront of AI governance in financial services, where your contributions as a Founding Growth Marketer will directly shape the future of banking compliance. Enjoy a dynamic work culture that fosters creativity and ownership, with ample opportunities for professional growth as you collaborate closely with founders and industry leaders. Located in a vibrant tech hub, this role offers the unique advantage of being part of a category-defining company, allowing you to see the tangible impact of your work on both brand momentum and deal closures.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Growth Marketer
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with folks in the industry. Join relevant groups, engage in discussions, and don’t be shy to reach out to potential colleagues or mentors. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, thought leadership pieces, and any successful projects. This is your chance to demonstrate how you can turn complex concepts into engaging content, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by understanding the company’s mission and the challenges they face. Be ready to discuss how you can build their demand generation engine and tackle those risk-averse buyers. We want to see your passion and how you can contribute to our growth!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our journey. Let’s build something amazing together!
We think you need these skills to ace Founding Growth Marketer
Some tips for your application 🫡
Show Your Passion for AI Governance:When writing your application, let your enthusiasm for AI governance shine through. We want to see how you connect with the mission of helping banks navigate compliance challenges. Share any relevant experiences or insights that demonstrate your understanding of this crucial area.
Tailor Your Messaging:Make sure your application speaks directly to the role of Founding Growth Marketer. Highlight your experience in demand generation and ABM, and don’t forget to mention specific campaigns you've run. We love seeing how you’ve turned complex concepts into engaging content that resonates with decision-makers.
Quantify Your Achievements:Numbers speak volumes! When detailing your past roles, include metrics that showcase your impact. Whether it’s pipeline growth, conversion rates, or successful campaigns, we want to see how you’ve driven results in previous positions. This helps us understand the value you can bring to our team.
Keep It Conversational:While we appreciate professionalism, we also value authenticity. Write your application as if you’re having a chat with us. Use a friendly tone and let your personality come through. Remember, we’re looking for someone who fits into our dynamic startup culture!
How to prepare for a job interview at meritt.
✨Know Your Stuff
Make sure you understand the ins and outs of AI governance, especially in the context of financial services. Brush up on the EU AI Act and how it impacts banks. This will show that you're not just a marketer but someone who can engage with technical buyers on their level.
✨Showcase Your Campaign Skills
Prepare to discuss specific campaigns you've run in the past, particularly those targeting enterprise customers. Be ready to share metrics that demonstrate your success in driving demand and generating leads, as this role is all about building that demand generation engine from scratch.
✨Positioning is Key
Think about how you would position the startup's offerings in a crowded market. Come prepared with ideas on messaging and thought leadership content that could resonate with CROs and Heads of Compliance. This shows initiative and an understanding of the target audience.
✨Embrace the Ambiguity
This role requires a self-starter who thrives in uncertain environments. Be ready to discuss how you've navigated ambiguity in previous roles and how you plan to tackle challenges in building a marketing function from the ground up. Highlight your adaptability and problem-solving skills.
