At a Glance
- Tasks: Drive demand generation and create impactful marketing strategies for AI governance in finance.
- Company: Early-stage startup revolutionising AI compliance for tier-one banks.
- Benefits: Opportunity to shape a category-defining company and work closely with founders.
- Other info: Ideal for those who thrive in ambiguity and want to build from the ground up.
- Why this job: Make a real impact on deals and brand momentum in a fast-paced environment.
- Qualifications: 4+ years in B2B SaaS marketing, strong writing skills, and self-sufficient with marketing tools.
The predicted salary is between 60000 - 80000 £ per year.
The situation: The EU AI Act just changed everything for banks trying to deploy AI at scale. Compliance isn't a checkbox anymore. It's an existential risk. One early-stage startup is building the operating system for AI governance in financial services, the infrastructure that lets tier-one banks actually use AI without gambling their license. They need their first marketing hire.
Someone who can build the demand generation engine, own positioning, and create the air cover that helps close deals with the most risk-averse buyers on the planet. This isn't A/B testing button colours. This is category creation.
What you'll own:
- Demand gen and ABM across LinkedIn, email, webinars, and multi-touch campaigns targeting CROs, Heads of Compliance, and CTOs at tier-one banks.
- Top-of-funnel performance, tracking pipeline contribution, conversion rates, and what's actually driving SQLs and revenue.
- Positioning, messaging, and thought leadership, turning dense AI governance concepts into white papers, LinkedIn content, and sales enablement materials that build credibility and shorten deal cycles.
- Events activation, identifying the executive dinners, private roundtables, and FSI-specific conferences where buyers actually show up.
You should be:
- 4+ years in B2B SaaS marketing to enterprise customers, ideally as an early hire who built the function rather than inherited one.
- Comfortable running campaigns across LinkedIn, email, events, and ABM without a team behind you, and measuring success by pipeline, not impressions.
- Technically credible enough to speak about AI/ML with technical buyers and write exceptionally well about complex concepts.
- Self-sufficient with tools like HubSpot, Webflow, and LinkedIn Campaign Manager, and energized by ambiguity, ownership, and building from scratch.
This is for you if:
You want to build the growth engine of a category-defining company, see your impact in real time on deals closed and brand momentum, and work directly with founders who move at startup speed while solving enterprise problems.
Founding Growth Marketer employer: meritt.
Join an innovative early-stage startup at the forefront of AI governance in financial services, where your contributions as a Founding Growth Marketer will directly shape the future of banking compliance. Enjoy a dynamic work culture that fosters creativity and ownership, with ample opportunities for professional growth as you collaborate closely with founders and industry leaders. Located in a vibrant tech hub, this role offers the unique advantage of being part of a category-defining company, allowing you to see the tangible impact of your work on both brand momentum and deal closures.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Growth Marketer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for meritt. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like meritt. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with meritt. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at meritt.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Founding Growth Marketer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit meritt.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of meritt.:Show us that you’ve done your homework! In your application, briefly mention what you admire about meritt.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at meritt.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at meritt. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At meritt., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
