At a Glance
- Tasks: Drive demand generation and create impactful marketing strategies for AI governance in finance.
- Company: Early-stage startup revolutionising AI compliance for tier-one banks.
- Benefits: Opportunity to shape a category-defining company and work closely with founders.
- Other info: Ideal for those who thrive in ambiguity and want to build from the ground up.
- Why this job: Make a real impact on deals and brand momentum in a fast-paced environment.
- Qualifications: 4+ years in B2B SaaS marketing, strong writing skills, and self-sufficient with marketing tools.
The predicted salary is between 60000 - 80000 £ per year.
The situation: The EU AI Act just changed everything for banks trying to deploy AI at scale. Compliance isn't a checkbox anymore. It's an existential risk. One early-stage startup is building the operating system for AI governance in financial services, the infrastructure that lets tier-one banks actually use AI without gambling their license. They need their first marketing hire.
Someone who can build the demand generation engine, own positioning, and create the air cover that helps close deals with the most risk-averse buyers on the planet. This isn't A/B testing button colours. This is category creation.
What you'll own:
- Demand gen and ABM across LinkedIn, email, webinars, and multi-touch campaigns targeting CROs, Heads of Compliance, and CTOs at tier-one banks.
- Top-of-funnel performance, tracking pipeline contribution, conversion rates, and what's actually driving SQLs and revenue.
- Positioning, messaging, and thought leadership, turning dense AI governance concepts into white papers, LinkedIn content, and sales enablement materials that build credibility and shorten deal cycles.
- Events activation, identifying the executive dinners, private roundtables, and FSI-specific conferences where buyers actually show up.
You should be:
- 4+ years in B2B SaaS marketing to enterprise customers, ideally as an early hire who built the function rather than inherited one.
- Comfortable running campaigns across LinkedIn, email, events, and ABM without a team behind you, and measuring success by pipeline, not impressions.
- Technically credible enough to speak about AI/ML with technical buyers and write exceptionally well about complex concepts.
- Self-sufficient with tools like HubSpot, Webflow, and LinkedIn Campaign Manager, and energized by ambiguity, ownership, and building from scratch.
This is for you if:
You want to build the growth engine of a category-defining company, see your impact in real time on deals closed and brand momentum, and work directly with founders who move at startup speed while solving enterprise problems.
Founding Growth Marketer employer: meritt.
At Meritt, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our London-based team enjoys competitive salaries, generous commission structures, and ample opportunities for professional growth in the rapidly evolving field of AI-driven communications. Join us to be part of a forward-thinking company that values your contributions and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Growth Marketer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and conferences where your potential future colleagues might be hanging out. Don’t be shy—introduce yourself and chat about your passion for AI governance and marketing!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in B2B SaaS marketing. Include case studies, campaigns you've run, and any thought leadership pieces you've written. This will help you stand out as someone who can build a demand generation engine from scratch.
✨Tip Number 3
Leverage LinkedIn to its fullest! Share insightful content related to AI governance and engage with posts from tier-one banks and industry leaders. This not only builds your credibility but also puts you on the radar of those who might be looking for someone just like you.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about finding the right fit, and applying directly helps us see your enthusiasm. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Founding Growth Marketer
Some tips for your application 🫡
Show Your Passion for AI Governance:When writing your application, let your enthusiasm for AI governance shine through. We want to see how you connect with the mission of helping banks navigate compliance challenges. Share any relevant experiences or insights that demonstrate your understanding of this critical area.
Highlight Your B2B SaaS Experience:Make sure to emphasise your 4+ years in B2B SaaS marketing. We’re looking for someone who’s not just familiar with the space but has actively contributed to building demand generation engines. Use specific examples to illustrate your successes and how they relate to our needs.
Be Clear and Concise:In your written application, clarity is key. We appreciate well-structured content that gets straight to the point. Avoid jargon unless it’s necessary, and make sure your messaging reflects the complexity of AI governance in a digestible way.
Tailor Your Application:Don’t send a generic application! Tailor your CV and cover letter to reflect the specifics of this role. Mention how your skills align with our goals, especially in demand generation and positioning. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at meritt.
✨Know Your Stuff
Make sure you understand the ins and outs of AI governance and how it impacts financial services. Brush up on the EU AI Act and be ready to discuss its implications. This will show that you're not just a marketer, but someone who can engage with technical buyers on their level.
✨Showcase Your Campaign Success
Prepare specific examples of successful demand generation campaigns you've run in the past. Highlight your ability to track pipeline contribution and conversion rates. This will demonstrate your results-driven mindset and how you can bring that to the table for this startup.
✨Be Ready to Create
Think about how you would approach positioning and messaging for complex AI concepts. Bring ideas for white papers or LinkedIn content that could help build credibility. This shows initiative and that you’re already thinking about how to contribute to the company’s growth.
✨Embrace the Ambiguity
This role is all about building from scratch, so be prepared to discuss how you thrive in uncertain environments. Share examples of how you've taken ownership in previous roles and successfully navigated challenges without a team behind you.
