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For Companies At a Glance
- Tasks: Manage product portfolios, execute marketing campaigns, and analyse market insights.
- Company: Join Meril Life Sciences, a global leader in medical devices with a presence in over 123 countries.
- Benefits: Enjoy a collaborative environment, opportunities for skill development, and mentorship from experienced leaders.
- Why this job: Be part of an exciting transition phase, contributing to impactful healthcare solutions while growing your career.
- Qualifications: Degree in marketing or related field; previous product management experience preferred.
- Other info: Work closely with sales teams across the EU and UK, fostering creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Meril Life Science's Global expansion program. Headquartered in India with 5000+ employees and direct operations in USA, Germany, Brazil, Russia, Australia, UK, South Africa, Turkey & Bangladesh and presence in over 123 countries, delivering solutions in:
- Cardio, Peripheral & Neuro Vascular devices
- Structural Heart devices
- Orthopedic implants
- Surgical Robotics
- Endo-Surgical solutions
- ENT solutions
- In-Vitro Diagnostics – analyzers & reagents (including COVID-19 test portfolio)
Key Responsibilities:
- Portfolio Management: Oversee the day-to-day management of the product portfolio & forecasting, ensuring alignment with strategic goals.
- Competitive Intelligence: Gather, analyze, and act on market insights.
- HCP Marketing Execution: Consistently deliver impactful HCP customer marketing to drive awareness and engagement.
- Localized Messaging: Create and localize HCP-centric messaging to resonate with UK customer needs.
- Commercial Collaboration: Partner closely with commercial teams to support effective field execution of marketing campaigns and materials.
- Conferences & Webinars: Plan, coordinate, and execute impactful HCP events, including conferences and webinars, to strengthen brand visibility.
- Material Platforms: Implement and maintain content platforms, ensuring resources are accessible and impactful.
- Campaign Measurement: Track and analyse marketing material & campaign performance, using insights to optimize future strategies.
- KOL Engagement: Foster strong relationships with Key Opinion Leaders.
- Testimonial Content: Develop HCP and patient testimonials that showcase real-world impact and support brand messaging.
- Education Collaboration: Partner with the education team to enhance the clinical knowledge of the field team and optimize the setup and execution of the Academy.
This may sound a lot but you won’t be alone. The role reports to the UK Head of Marketing who will be working alongside you to bring this to life. She loves nothing better than to see people grow and thrive in a collaborative environment and as the team grows, there will be plenty of opportunity to learn new skills and flex those creative muscles. Work closely in collaboration with the Sales team across EU and UK for all marketing, therapy advancement and branding projects/activities.
Attitude: Bring the “Will”, if you don’t have all the skill – this we can teach.
Skills we do need:
- Previous product management & marketing experience
- Ability to convey the “so what” of marketing
- Ability to navigate and effectively manage internal and external stakeholders
- Strong analytical skills
- Ability to plan and prioritise
Qualifications: Educated to degree level, preferably in marketing or subsequent marketing qualifications.
Who are we? Meril Lifesciences is in a transition phase in the UK and scaling up our capabilities. With this comes exciting times and the opportunity to grow professionally.
Contact Detail:
Meril Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketer
✨Tip Number 1
Familiarise yourself with Meril Life Science's product portfolio and recent developments in the medical device industry. Understanding their offerings, especially in Cardio and Neuro Vascular devices, will help you speak confidently about how you can contribute to their marketing strategies.
✨Tip Number 2
Network with professionals in the medical marketing field, particularly those who have experience with HCP marketing. Engaging with Key Opinion Leaders (KOLs) and attending relevant conferences can provide insights into effective strategies that resonate with healthcare professionals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your ability to track and optimise campaign performance effectively.
✨Tip Number 4
Highlight your collaborative spirit by sharing experiences where you've successfully partnered with sales or other teams to execute marketing campaigns. Emphasising your ability to work cross-functionally will align well with the role's requirements at Meril Life Science.
We think you need these skills to ace Product Marketer
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills. Tailor your application to highlight how your experience aligns with the specific needs of Meril Life Sciences.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your previous product management and marketing experience. Use bullet points to make it easy to read, and quantify your achievements where possible to demonstrate your impact.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your ability to manage stakeholders and your analytical skills, as these are crucial for the position. Make sure to convey your willingness to learn and grow within the team.
Showcase Relevant Projects: If you have worked on relevant projects, especially in healthcare or product marketing, include them in your application. Discuss your role, the challenges faced, and the outcomes achieved to illustrate your capabilities.
How to prepare for a job interview at Meril
✨Understand the Product Portfolio
Familiarise yourself with Meril Life Science's product offerings, especially in Cardio, Neuro Vascular devices, and Surgical Robotics. Being able to discuss specific products and their market impact will show your genuine interest and understanding of the role.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive marketing decisions in the past. Highlight your ability to gather competitive intelligence and analyse campaign performance, as these skills are crucial for the Product Marketer position.
✨Emphasise Collaboration Experience
Since the role involves working closely with commercial teams and stakeholders, be ready to share experiences where you successfully collaborated on projects. This will demonstrate your ability to navigate internal and external relationships effectively.
✨Prepare for HCP Engagement Strategies
Think about how you would create and localise messaging for healthcare professionals. Be prepared to discuss your approach to engaging Key Opinion Leaders and executing impactful marketing campaigns tailored to the UK market.
