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For Companies At a Glance
- Tasks: Drive revenue and engagement through innovative marketing strategies and campaigns.
- Company: Join an award-winning hotel group with stunning lakeside views and exceptional facilities.
- Benefits: Enjoy competitive salary, comprehensive training, and exclusive global employee discounts.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a vibrant environment.
- Qualifications: Experience in hotel sales/marketing, excellent communication skills, and tech-savvy.
- Other info: Option for live-in accommodation within walking distance of the hotel.
The predicted salary is between 28800 - 43200 £ per year.
We are an award-winning hotel group seeking a dynamic Sales & Marketing Assistant Manager to join our exceptional Crowne Plaza Marlow, with a magnificent lakeside location. The hotel has 168 spacious bedrooms, a Conference Centre with 8 meeting rooms for up to 400 in the largest Winterlake suite, extensive Quad Wellness & Spa facilities and the Glaze One AA Rosette restaurant and Aqua Bar & Lounge all with stunning lake views.
Key Responsibilities
- Drive Revenue and Engagement: Develop and implement strategies to grow revenue across leisure room nights, events, spa and wellness, gym memberships, restaurant services, and afternoon teas. Identify and leverage e-commerce and web-based opportunities via third-party sites, booking channels, and intermediaries.
- Create Powerful Marketing & Promotional Campaigns: Design eye-catching materials (printed and digital) to promote key segments, particularly food & beverage. Manage digital ticketing software platform, website and other Content Management Systems to ensure accurate information is displayed with timely updates.
- Multi-Channel Social Media & Email Marketing: Plan, launch, and optimize campaigns across Instagram, Facebook, Google, TikTok, and more. Produce and distribute engaging email campaigns to targeted audiences. Interact with customers and influencers, responding to inquiries and directing them to relevant departments.
- Brand Visibility & Reputation: Generate SEO-friendly content to strengthen our online presence and inbound marketing efforts. Research and capitalize on local events, creating tailored marketing materials that boost awareness.
- Support Membership Sales & Spa Packages: Promote Fitness & Spa memberships and exclusive spa packages.
Required Technical Skills & Experience
- Canva: Proficiency in creating high-quality social media graphics and print ads.
- Adobe InDesign: Ability to maintain and design brochures or other digital/print collateral.
- Hootsuite: Experience scheduling and managing social media content across multiple platforms.
- SEO Copywriting: Skilled at developing keyword-rich content that drives traffic and engagement.
- Generative AI Video tools: Proficiency in creating high-quality prompts to create video collateral for digital marketing campaigns.
What We're Looking For
- Hotel Sales/Marketing Background: Ideally in a branded hotel environment.
- Excellent Communication Skills: Strong writing, editing, and verbal abilities.
- IT & Web Savvy: Comfortable with online marketing tools, analytics, and general tech platforms.
- Collaborative, Can-Do Attitude: Outgoing personality, detail-oriented, and enthusiastic about teamwork.
What We Offer
- Competitive Salary plus great benefits.
- Comprehensive Training: Grow your skills in a supportive, positive environment.
- Worldwide Hotel Benefits: Access exclusive IHG employee rates globally, plus 50% off food & beverage during personal stays.
Candidates with a stable employment background and positive references are strongly encouraged to apply. There is an option of single live-in accommodation in our shared staff flat in Marlow within walking distance of the hotel. If you're ready to help us showcase our exceptional guest experience and move our sales and marketing efforts to new heights, we'd love to hear from you!
Sales & Marketing Assistant Manager employer: Meridian Leisure Hotels
Contact Detail:
Meridian Leisure Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Marketing Assistant Manager
✨Tip Number 1
Familiarise yourself with the Crowne Plaza Marlow and its unique offerings. Understanding the hotel's strengths, such as its lakeside location and wellness facilities, will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your knowledge of digital marketing tools like Canva, Hootsuite, and SEO strategies. Be prepared to discuss how you've used these tools in past roles to drive engagement and revenue, as this aligns directly with the job responsibilities.
✨Tip Number 3
Network with professionals in the hotel and marketing industry. Attend local events or join online forums to connect with others who may have insights about the role or the company, which can give you an edge in your application.
✨Tip Number 4
Prepare examples of successful marketing campaigns you've managed, particularly those that involved social media and email marketing. Being able to discuss specific results will demonstrate your capability to drive revenue and engagement effectively.
We think you need these skills to ace Sales & Marketing Assistant Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly in the hotel industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the hospitality industry and your understanding of the role. Mention specific skills like Canva and Adobe InDesign, and how they relate to the responsibilities outlined in the job description.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or revenue growth you've driven in previous roles. This will help you stand out as a results-oriented candidate.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Meridian Leisure Hotels
✨Showcase Your Creativity
As a Sales & Marketing Assistant Manager, creativity is key. Prepare to discuss your previous marketing campaigns and how you designed eye-catching materials. Bring examples of your work, especially if they include digital graphics or promotional content.
✨Demonstrate Your Technical Skills
Familiarity with tools like Canva, Adobe InDesign, and Hootsuite is crucial for this role. Be ready to talk about your experience with these platforms and how you've used them to drive engagement and revenue in past positions.
✨Know the Brand and Its Audience
Research the hotel group and understand its target audience. Be prepared to discuss how you would tailor marketing strategies to attract guests to the Crowne Plaza Marlow, particularly focusing on its unique features like the lakeside location and wellness facilities.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle real-life marketing challenges. Think of scenarios where you had to optimise a campaign or respond to customer feedback, and be ready to share your thought process and outcomes.
