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- Tasks: Lead exciting B2C marketing campaigns and collaborate with teams to engage members.
- Company: Join an award-winning, forward-thinking membership organisation in East Grinstead.
- Benefits: Enjoy hybrid working, retail discounts, training support, and private health schemes.
- Why this job: Be part of a dynamic team making a real impact in the marketing world.
- Qualifications: Experience in B2C marketing, managing multi-channel campaigns, and strong CRM skills required.
- Other info: This is a 12-month contract role with a salary of £33,000 to £35,000 p.a.
The predicted salary is between 27000 - 35000 £ per year.
Would you like to use your B2C marketing skillset in a varied role working for an award-winning, forward-thinking business that offers hybrid working? Our client, a well-established, industry-leading membership organisation, has an exciting opportunity on a long-term contract basis, where you will be responsible for the successful execution of engaging campaigns and activities. You will work collaboratively with internal stakeholders and teams, as well as external agencies to support the development and implementation of the CRM strategy, driving engagement with both existing and new members.
As Senior Marketing Executive, your role will involve:
- Managing multi-channel campaigns end-to-end across channels including CRM, e-mail, magazine, App push notifications, and SMS
- Monitoring and evaluating campaign performance, making recommendations where needed
- Developing campaign briefs for agencies
- Executing content creation across all channels including copywriting and imagery
- Creating marketing communications plans
- Working with the CRM agency to effectively segment and target members and deliver highly relevant messaging
- Working with product teams internally to ensure correct information across all channels
- Assisting with budget management
- Preparing and presenting post-campaign analysis
- Ensuring brand positioning and guidelines are maintained along with compliance with relevant legal and regulatory frameworks
- Contributing to market research and competitor analysis
I am interested in speaking with candidates who have experience working as a Senior Marketing Executive; Marketing Executive, Coordinator, Officer in a B2C role, and who have managed multi-channel campaigns, and who have solid experience in CRM and copywriting skills.
Salary for this senior executive role is £33,000 to £35,000 p.a. (depending on level of experience). Please note this role is a 12-month contract position.
Benefits include: hybrid working (mainly from home), discounts on retail, holidays and gym, assistance towards training courses, private health scheme and more! If you drive, parking can be found a short walk from the office, but if you don’t want to drive, their office is located within 5 minutes walk from the train station - so very easy to get to!
Senior Marketing Executive in East Grinstead employer: Meridian Business Support
Contact Detail:
Meridian Business Support Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in East Grinstead
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2C roles. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in multi-channel campaigns.
✨Tip Number 2
Familiarise yourself with the specific CRM tools and platforms that are commonly used in the industry. Being knowledgeable about these systems can give you an edge during interviews and show your commitment to the role.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail. Be ready to share metrics and outcomes that demonstrate your ability to manage multi-channel campaigns effectively, as this will be crucial for the Senior Marketing Executive position.
✨Tip Number 4
Research the company’s brand positioning and recent marketing initiatives. Understanding their current strategies will help you tailor your discussions and show how you can contribute to their goals during the interview process.
We think you need these skills to ace Senior Marketing Executive in East Grinstead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2C marketing experience and showcases your ability to manage multi-channel campaigns. Use specific examples that demonstrate your skills in CRM and copywriting.
Craft a Compelling Cover Letter: Write a cover letter that reflects your enthusiasm for the Senior Marketing Executive role. Mention how your previous experiences align with the responsibilities outlined in the job description, particularly in campaign management and collaboration with internal teams.
Showcase Relevant Skills: In your application, emphasise your skills in monitoring and evaluating campaign performance. Provide examples of how you've made recommendations based on data analysis in past roles.
Highlight Team Collaboration: Since the role involves working with both internal stakeholders and external agencies, include examples of successful collaborations in your application. This will demonstrate your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Meridian Business Support
✨Showcase Your B2C Marketing Experience
Make sure to highlight your previous experience in B2C marketing during the interview. Discuss specific campaigns you've managed, focusing on your role in executing multi-channel strategies and how they drove engagement.
✨Prepare for Campaign Performance Questions
Be ready to discuss how you monitor and evaluate campaign performance. Prepare examples of how you've made recommendations based on data analysis and what impact those changes had on campaign success.
✨Demonstrate Your Copywriting Skills
Since copywriting is a key part of the role, bring samples of your work or be prepared to discuss your approach to creating engaging content. Highlight how your writing has contributed to successful campaigns in the past.
✨Understand the CRM Strategy
Familiarise yourself with CRM strategies and how they can enhance member engagement. Be prepared to discuss how you've worked with CRM agencies in the past to segment and target audiences effectively.
