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For Companies At a Glance
- Tasks: Lead creative marketing strategies and manage campaigns for a respected defence supplier.
- Company: Join a well-established firm in the manufacturing engineering sector with global customers.
- Benefits: Enjoy a pension, 23 days holiday, early Friday finishes, and group life cover.
- Why this job: Make a real impact in a dynamic role that values creativity and innovation.
- Qualifications: Proven B2B marketing experience; creativity and excellent communication skills are essential.
- Other info: Willingness to travel for trade shows, with opportunities for international exposure.
The Opportunity: As a seasoned Marketing Manager, your role will be to drive the brand awareness of this well-respected supplier to the defence sector. This well-established firm of manufacturing engineers has customers throughout the UK and overseas. Your creative flair, energy and enthusiasm will be fully relied upon in this 360 Marketing and Communications role. Whilst the whole business supports the sales and marketing function, this stand-alone Marketing Manager position will allow you to really make a difference. The role is extremely varied, including extensive trade show and exhibition planning and design on a global basis, managing company literature (both design for print and digital), liaising with the company’s marketing agency, creating interesting and captivating media content, and social media content and analytics. If you truly believe in the UK defence sector and its core values, this role could be just the position for you.
Job Responsibilities:
- The creation and execution of marketing plans across the entire business and in line with national defence restrictions.
- Deliver effective and measurable marketing campaigns to help the business streams maximise potential opportunities.
- Continually develop marketing campaigns, promotional activity for media channels (social media, websites, TV and press releases).
- Public relations and press management including delivering effective and timely press releases.
- Creation and maintenance of a social media strategy and plan.
- Supporting the creation of marketing budgets and ongoing management of annual expenditure.
Skills Required:
- Creativity, innovation and excellent communications skills with proven experience in a B2B Marketing Managerial role.
- Ideally you will have experience of working in a manufacturing, engineering or defence-based environment.
- You will be an enthusiastic and passionate person and this energy will be reflected in your marketing strategy and campaign management across the business.
- Your ethics will mirror those of the company and any previous exposure to the defence sector would be welcomed, although not essential.
- You will have an excellent command of the English Language in order to create interesting content, and also be confident in front of a camera.
- You must be happy to travel for the role and able to attend company trade shows, predominantly in the UK but there may be some international travel.
Associated Benefits:
- Pension
- 23 Days holiday + Bank holidays
- Group Life Cover
- Early Friday finish!
Working Hours: Full time 40 hour week, 8.30-5 Mon to Thurs and 8.30-1 Fri
Marketing Manager employer: Meridian Business Support
Contact Detail:
Meridian Business Support Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the defence sector and its key players. Understanding the industry will not only help you in interviews but also allow you to tailor your marketing strategies to resonate with the target audience.
✨Tip Number 2
Showcase your creativity by preparing a mini marketing campaign or strategy that aligns with the company's values. Presenting this during your interview can demonstrate your proactive approach and understanding of the role.
✨Tip Number 3
Network with professionals in the defence and manufacturing sectors. Attend relevant events or webinars to make connections that could provide insights into the company and the role, as well as potential referrals.
✨Tip Number 4
Prepare to discuss your experience with trade shows and exhibitions. Highlight any successful campaigns you've managed, as this is a key aspect of the role and will show your capability to handle the responsibilities effectively.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly in the manufacturing or defence sectors. Use specific examples of past campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the defence sector and how your creativity and energy can contribute to the company's marketing goals. Mention any relevant experience with trade shows and media content creation.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application is well-written and free of errors. Consider including links to any media content you've created or campaigns you've led.
Demonstrate Your Understanding of the Industry: Research the company and the defence sector to show your understanding of the market. Mention any insights or ideas you have for their marketing strategy in your application to stand out.
How to prepare for a job interview at Meridian Business Support
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've led that demonstrate your innovative approach. Be ready to discuss how you can bring fresh ideas to the company's marketing strategy.
✨Understand the Defence Sector
Familiarise yourself with the UK defence sector and its core values. Showing that you understand the industry will not only impress the interviewers but also demonstrate your commitment to the role and the company.
✨Prepare for Media Content Discussion
Since the role involves creating captivating media content, be prepared to discuss your experience in this area. Bring samples of your work or ideas for potential content that aligns with the company's brand and audience.
✨Demonstrate Strong Communication Skills
Excellent communication skills are essential for this position. Practice articulating your thoughts clearly and confidently, especially when discussing your previous experiences and how they relate to the job at hand.
