Head of Digital in Crawley

As an expert, would you like a newly created
Head of Digital
role offering
hybrid working,
and the opportunity to
make an impact and instigate effective change with your own ideas
within an award winning, innovative business?
An exciting, brand-new
Head of Digital
opportunity has arisen at a
well-established, industry leading membership organisation
where you will be responsible for
developing and delivering the digital marketing strategy
for the business to drive growth, whilst ensuring they are at the f orefront of new techniques , and
championing a data-driven culture
within your team.
Initially you will have the chance to
review and audit everything, bringing your ideas to the table
to help increase engagement, improve all channels, and create change. You will also be
leading across all platforms, websites and apps , to
maximise user experience and ensure acquisition, retention and engagement
of members. As part of this crucial role, you will
lead your team of specialists, manage agency relationships , and be a key
member of the senior leadership team .
As a
Head of Digital
your new role will involve: Developing and owning the strategy working with senior stakeholders Making innovative, strategic recommendations to improve performance Overseeing the analysis of data to provide insights and drive decisions Being accountable for the development, improvement, and management of all platforms, websites and apps Leading the CRO programme to grow conversion performance across all products Taking the lead on the overall SEO / GEO strategy, setting a clear roadmap and defining KPIs to deliver improvements and ensure all platforms are are AI proof Tracking and analysing KPIs, delivering dashboards for stakeholders Leading, managing, developing, and motivating your team of specialists Budget management and ensuring it is used effectively Managing relationships with agencies and tech partners, maximising value and ensuring all projects are completed on time Working alongside other Head of stakeholders to deliver a cohesive strategy Ensuring legal and regulatory compliance across all activities and platforms
I am very interested in speaking with candidates who have experience working as a
Head of Digital; Head of Digital Marketing; Digital Marketing Director, Director; Marketing Lead,
and who have a background in
B2C marketing
(the travel, leisure, tourism sectors would be very attractive). Experience working with
content management systems (CMS), websites and apps, Google Analytics (GA4), Google Search Console, SEMRush,
as well as
strong knowledge across SEO, PPC, CRO, content, social media and e-mail marketing
is essential .
An understanding of
UX principles, A/B testing and web optimisation techniques, and AI (and how it impacts what you do)
is key too.
Salary for this position is competitive (depending on level of experience), plus car allowance
Benefits include:
hybrid working (mainly from home), discounts on retail, holidays and gym, assistance towards training courses, private health scheme and more!
If you drive parking can be found a short walk from the office, but if you don't want to drive, their office is located within 5 minutes walk from the train station - so very easy to get to!
Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy. TPBN1_UKTJ