At a Glance
- Tasks: Research, write, and distribute engaging content on stablecoin payments.
- Company: Join Merge, a leading fintech platform revolutionising global payments.
- Benefits: Collaborate directly with leadership and gain real-world experience.
- Other info: Opportunities to attend global industry events and work with creative partners.
- Why this job: Shape the conversation around stablecoins and make a significant impact.
- Qualifications: Exceptional writing skills and strong analytical thinking required.
The predicted salary is between 50000 - 70000 £ per year.
About Merge: Merge is a regulated stablecoin payments infrastructure platform enabling enterprises to move money globally in real time. We combine stablecoin rails with local instant payment systems to deliver faster, cheaper, and more transparent cross-border payments and treasury workflows. Merge serves fintechs, investment platforms, marketplaces, and corporate treasury teams globally.
The Role: Merge is building the infrastructure layer for stablecoin payments. We want to own the conversation around how enterprises use stablecoins for cross-border payments and treasury - across search engines, LLMs, social platforms, and industry media. This role is responsible for making that happen. You will research, write, and distribute the content that makes Merge the most visible and authoritative voice in this space. The goal is not just to produce good content, but to ensure Merge is discoverable, cited, and referenced wherever this conversation is happening. You will work directly with leadership. This is a high-impact, high-autonomy role - not a content queue. Where specialist skills are needed - podcast production, video editing, advanced design - you will coordinate with external freelancers and creative partners. Your job is to own the research, shape the narrative, manage the output, and ensure everything meets a high bar.
What You'll Do:
- Research & Intelligence: Track developments across stablecoins, digital currencies, on-chain treasury management, and cross-border payments infrastructure. Identify the questions that enterprise decision-makers are asking about stablecoins and payments, and build content that answers them directly. Monitor the competitive landscape to spot gaps and opportunities in how this space is being covered. Develop clear, opinionated perspectives on market trends - not summaries, but views that demonstrate expertise.
- Content Creation: Write long-form content for the Merge website: guides, explainers, market analyses, and use-case breakdowns - optimised for both search engines and LLM discoverability. Draft LinkedIn posts and thought leadership content, maintaining a consistent publishing cadence. Produce short-form content: comparison pages, glossary entries, FAQ-style pages, and explainers that capture high-intent queries. Create clear visuals: payment flow diagrams, treasury architecture maps, market comparisons, and infographics using relevant design tools.
- Distribution & Amplification: Think beyond publication. A single piece of research should become a blog post, a LinkedIn thread, a podcast talking point, a newsletter pitch, and a conference abstract. Pitch and place guest articles, opinion pieces, and expert commentary in relevant publications and newsletters. Build relationships with journalists, newsletter editors, and podcast hosts covering payments and digital assets. Coordinate with freelance podcast producers, video editors, and designers to deliver multimedia content. You own the brief and the narrative - external partners handle specialist production.
Who You Are:
- Must Have: Exceptional writing skills: you can take a complex topic and make it clear, engaging, and persuasive. Strong analytical thinking: you can read a market report, a regulatory filing, or a protocol whitepaper and extract what matters. An instinct for distribution: you think about where content will live and who will see it, not just whether it's well written. Speed and consistency: you can produce multiple pieces of quality content per week and sustain that cadence. Comfort with tools: AI assistants, CMS platforms, design and video tools, analytics dashboards. You learn fast and find better ways to work. Intellectual curiosity about finance, blockchain, and how money moves globally.
- Nice to Have: Understanding of how search engines and LLMs discover and surface content. Exposure to payments, blockchain, or financial markets (through study, internships, or personal interest). Experience pitching or placing content with journalists, editors, or publications. A personal blog, newsletter, or portfolio of published writing. Experience briefing or coordinating with freelancers and external creative partners.
What You'll Gain: A front-row seat to one of the most important shifts in global finance, working alongside a leadership team with deep experience across major banks and fintechs. Direct collaboration with the CEO - you will shape the company's external narrative, not execute someone else's content calendar. Real experience in content strategy, distribution, and brand building - skills that compound regardless of where your career goes. Access to freelance creative partners for podcast, video, and design production - you'll learn how to commission and manage specialist work. Opportunities to attend and represent Merge at global industry events.
Content Strategist - Fintech in London employer: MERGE
Merge is an exceptional employer that offers a dynamic work environment where creativity and innovation thrive. As a Content Strategist, you will have the unique opportunity to shape the narrative around stablecoin payments while collaborating directly with leadership, ensuring your contributions are impactful and recognised. With a strong focus on employee growth, access to industry events, and a culture that values intellectual curiosity, Merge stands out as a rewarding place for those looking to make a significant mark in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist - Fintech in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MERGE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MERGE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MERGE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MERGE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Strategist - Fintech in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MERGE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MERGE:Show us that you’ve done your homework! In your application, briefly mention what you admire about MERGE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MERGE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MERGE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MERGE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
