B2C Product Marketing Manager

Why Mercuryo? Hi! We’re Mercuryo, and we’re on a mission to redefine finance by blending the best of traditional banking with the innovations of decentralized finance (DeFi). We believe that everyone should have easy access to Web3 and traditional financial services - and we’re making that happen by building a robust platform that simplifies dealing with crypto and seamlessly integrates it into the broader financial ecosystem. Since we launched in 2018, we’ve teamed up with Web3 top projects such as MetaMask, Trust Wallet, Ledger, Jupiter, 1inch, PancakeSwap and 200+ others to power over 200 dynamic products. Our work also brings us into direct collaboration with major ecosystems such as Solana Labs, ConsenSys, and BNB Chain. We’re just getting started, and we want you to help us shape the future of money!

Industry Impact Join us in helping world‑class Web3 projects onboard millions of new users into the next generation of finance.

Innovative Environment Collaborate with more than 300 talented professionals from diverse backgrounds — including banking, SaaS, and Web3 — all united in delivering outstanding user experiences.

Growth and Learning Our expanding network of 200+ B2B partnerships and a user base of over 7 million means there’s always room to grow your skills, tackle new challenges, and push boundaries.

Flexible Culture We’re remote‑first, celebrating diversity across 30 countries. At Mercuryo, you’ll be empowered to take ownership of your work, spark creativity, and shape how we move forward together.

About The Role We’re looking for our next B2C Marketing Manager to work on everything from growth experiments to lifecycle journeys, as every project you’ll lead will directly influence our revenue and product adoption.

Your Role

• Own SEO/GEO as an acquisition and demand channel, working on content strategy, topic prioritization, search intent, and optimization across product, blog, and our overall site.
• Design and execute the marketing strategy for our B2C segment, aligned with business objectives and product roadmaps.
• Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation for them.
• Develop and maintain a marketing calendar that covers launches, seasonal moments, and always‑on lifecycle flows.
• Lead email marketing from execution and automation set‑up to creative, deliverability, and continuous iteration.
• Collaborate with stakeholders to shape campaigns that meet funding requirements and maximise impact.
• Analyse performance across channels, present findings, and recommend next steps based on data.
• Track our competitors positioning and market trends to refine our product’s messaging and identify new opportunities.
• Execute on new feature releases with GTM plans that drive adoption and engagement.

What We’re Looking For

• 5+ years in B2C marketing within crypto or fintech industry in the US Market.
• Previous experience owning SEO/GEO initiatives: content strategy, keyword and intent research, on‑page optimization, and performance tracking.
• Proven experience leading SEO/GEO agencies and translating technical insights into marketing and product decisions.
• GTM experience expanding consumer products into new regions or languages.
• Demonstrated success building and scaling lifecycle programs, especially email and in‑product messaging.
• Proven experience running GTM strategies and coordinating across different stakeholders.
• Strong analytical skills and comfort working with product and data teams to uncover insights.
• Excellent copywriting and storytelling across email, social, and in‑app surfaces.
• Proficiency with CRM and automation platforms.
• A self‑starter attitude with a hands‑on execution mentality.

Nice To Have

• Experience with KOLs driving product growth.
• Social Media knowledge across web3 channels: Telegram, Discord, X, etc.

What We Offer

• Competitive market rate salary and performance‑based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans.
• Extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co‑working spaces across 6 countries.
• Working equipment.
• Professional development and training opportunities.
• Opportunity to shape the initiatives you’re working on.
• Diverse and friendly team.
• We are open‑minded to new ideas.

Join Us! If you’re driven to be a part of the Web3 forefront and are keen to leave your mark on this rapidly evolving field, Mercuryo is an excellent choice. Discover our open positions and see how you can contribute to shaping the future!

Mercuryo is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing employees with a work environment that is progressive and open‑minded. Our employment philosophy is to hire the best people and empower them to do the best work of their lives. Employment decisions are based on business needs and individual merit, without regard to race, colour, religion, ethnicity, sexual orientation, nationality, marital status, gender, age, disability, veteran status, or any other characteristic protected by law. Mercuryo is also committed to providing reasonable accommodation during the application process for qualified individuals with disabilities. If you require assistance to complete your application, please contact our Talent Team.