Business Development Manager in Lancaster

We are looking for an ambitious and commercially focused Business Development Manager to join a growing technology solutions provider delivering connectivity, network infrastructure, managed services, cloud connectivity, and cybersecurity solutions to organisations across the UK.

This is a hybrid role based from our MediaCity, Manchester office, with an expected working pattern of 2 days per week in the office and 3 days working from home. Travel to customer sites, partner meetings, and industry events will form part of the role.

The position offers an excellent opportunity for a driven sales professional who enjoys both winning new business and developing existing customer relationships. The role is split approximately 60% new business development and 40% account management, requiring a consultative approach to identifying customer challenges and delivering tailored technology solutions that create long-term value.

Working closely with technical, delivery, and leadership teams, you will play a key role in driving revenue growth, expanding market presence, and strengthening customer partnerships across sectors including public sector, healthcare, education, emergency services, and commercial organisations.

• New Business Development (60%)
  • Identify, qualify, and secure new business opportunities across target markets.
  • Build and execute strategic sales plans to achieve and exceed revenue targets.
  • Generate new opportunities through outbound prospecting, networking, referrals, framework agreements, and market intelligence.
  • Develop relationships with senior decision-makers including IT Directors, Heads of Infrastructure, Procurement Teams, and Digital Transformation leaders.
  • Conduct consultative discovery meetings to understand customer objectives, challenges, and technology requirements.
  • Present and position solutions across connectivity, networking, managed services, cloud connectivity, and cybersecurity.
  • Prepare and deliver proposals, presentations, and commercial solutions tailored to customer needs.
  • Manage the full sales lifecycle from initial engagement through to negotiation, contract award, and handover.
  • Maintain an active and accurate pipeline within the CRM system.
  • Represent the business at industry events, exhibitions, and networking opportunities.
• Account Management (40%)
  • Manage and develop a portfolio of existing customer accounts.
  • Build strong, long-term relationships with key stakeholders and decision-makers.
  • Conduct regular account reviews to identify opportunities for growth and service improvement.
  • Drive customer retention through proactive engagement and exceptional account management.
  • Identify upselling and cross-selling opportunities across the wider technology portfolio.
  • Collaborate with internal technical and delivery teams to ensure successful customer outcomes.
  • Monitor contract renewals and framework opportunities to maximise recurring revenue.
  • Act as a trusted advisor, ensuring customers remain informed about relevant technologies, solutions, and industry developments.

• Achievement of new business revenue and gross profit targets.
• Pipeline generation and conversion rates.
• Growth within existing customer accounts.
• Customer retention and renewal performance.
• Forecast accuracy and CRM management.
• Contribution to recurring revenue growth.
• Customer satisfaction and relationship development.

• Essential
  • Proven experience in a Business Development Manager, Sales Manager, Account Manager, or similar commercial role.
  • Track record of consistently achieving and exceeding sales targets.
  • Experience selling technology solutions such as Managed Services, Telecommunications, Connectivity, Network Infrastructure, Cybersecurity, Cloud Services, IT Solutions.
  • Strong new business hunting skills with the ability to open doors and develop opportunities.
  • Experience managing and growing existing customer accounts.
  • Excellent communication, presentation, and negotiation skills.
  • Consultative and solution-led sales approach.
  • Ability to engage with both technical and non-technical stakeholders.
  • Experience using CRM systems for pipeline and opportunity management.
  • Full UK driving licence.
• Desirable
  • Experience selling into Public Sector, NHS, Education, Local Government, Emergency Services, or Enterprise organisations.
  • Understanding of WAN, LAN, SD-WAN, connectivity solutions, managed networks, cloud connectivity, and cybersecurity services.
  • Knowledge of public sector procurement frameworks and tender processes.
  • Existing network of contacts within target sectors.

• Highly motivated and target-driven.
• Commercially astute with strong business acumen.
• Professional, credible, and confident communicator.
• Relationship-focused with a customer-first mindset.
• Resilient and proactive in identifying new opportunities.
• Organised with excellent time management skills.
• Collaborative team player who thrives in a fast-paced environment.
• Passionate about technology and helping organisations achieve their goals through innovative solutions.

• Competitive basic salary.
• Uncapped commission structure.
• Hybrid working model (2 days office / 3 days home).
• Modern office based in MediaCity, Manchester.
• Career progression and professional development opportunities.
• Pension scheme.
• Holiday allowance.
• Supportive and collaborative culture.
• Opportunity to work with a broad portfolio of leading technology solutions.

This is an exciting opportunity to join a forward-thinking technology provider at a time of continued growth. You'll have the autonomy to build new relationships, the support to develop existing customers, and the opportunity to make a significant impact on the business's future success while advancing your own career in a dynamic and evolving technology sector.