At a Glance
- Tasks: Lead a dynamic team to drive sales and marketing strategies for Mercure Hotels.
- Company: Join Accor, a global leader in hospitality, committed to diversity and personal growth.
- Benefits: Enjoy 28 holiday days, employee discounts, and opportunities for professional development.
- Why this job: Shape the future of luxury hospitality while making a positive community impact.
- Qualifications: Proven experience in hospitality sales and marketing with strong leadership skills required.
- Other info: Work at the beautiful Mercure Oxford Hawkwell House in a friendly environment.
The predicted salary is between 39000 - 52000 £ per year.
Director of Sales & Marketing
Mercure Hotels
Full‑time position on site. Salary: £45,000 – £50,000 per annum.
Company Description
Mercure Hotels, part of Accor, is a global hospitality leader that encourages growth, learning, and purposeful work.
Responsibilities
- Develop and implement comprehensive sales, PR, and marketing strategies across traditional and digital platforms.
- Craft compelling social media content and manage online campaigns to enhance engagement and visibility.
- Build strong relationships with media, influencers, and key stakeholders to support brand and sales initiatives.
- Conduct market analysis, identify trends, and optimize strategies to maintain competitive positioning.
- Manage advertising, promotional activities, and annual marketing budgets.
- Mentor and empower sales, reservations, and business‑development teams to achieve their full potential.
- Collaborate on pricing, revenue management, and forecasting with hotel leadership.
Qualifications
- Strong experience as a Director of Sales or equivalent, with a proven track record at a leadership level.
- Expertise in social media, PR, market analysis, and the hotel market (MICE, agencies, etc.).
- Experience managing budgets and driving revenue through new initiatives and campaigns.
- Excellent communication, organisational, and time‑management skills.
- Customer‑focused, detail‑oriented, and a strong team player.
- Proficient with Microsoft Office and online platforms.
- Professional and committed, with the ability to inspire and develop teams.
Benefits
- 28 holiday days (bank holidays included).
- Employee benefit card for discounted rates in Accor Hotels worldwide.
- Learning programmes through Academy Accor.
- Friends & Family rates.
- Eye test vouchers.
- Opportunities to grow within the property and across the world.
- Friendly working environment.
- Contribution to local community and corporate social responsibility activities.
Commitment to Diversity & Inclusion
We are an inclusive company that aims to attract, recruit, and promote diverse talent.
Location
Oxford, England, United Kingdom
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Director of Sales & Marketing employer: Mercure Hotels
Contact Detail:
Mercure Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales & Marketing
✨Tip Number 1
Network with professionals in the hospitality industry, especially those who have experience in sales and marketing roles. Attend industry events or join relevant online forums to connect with potential colleagues and mentors who can provide insights into the role.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and social media strategies specific to the hospitality sector. This knowledge will not only enhance your understanding but also demonstrate your commitment to staying ahead in the field during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in driving revenue growth and leading teams. Use specific examples that highlight your strategic thinking and creativity, as these are key qualities sought for the Director of Sales & Marketing position.
✨Tip Number 4
Research Mercure Hotels and their brand values thoroughly. Understanding their mission and how they position themselves in the market will allow you to tailor your approach and show how your vision aligns with theirs during the interview process.
We think you need these skills to ace Director of Sales & Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in hospitality sales and marketing, particularly any leadership roles. Emphasise your achievements in driving revenue growth and your expertise in social media and PR.
Craft a Compelling Cover Letter: Your cover letter should reflect your creative vision and analytical skills. Discuss how your background aligns with the responsibilities of the Director of Sales & Marketing role and how you can contribute to Mercure Hotels' brand presence.
Showcase Relevant Experience: In your application, provide specific examples of successful marketing campaigns you've led or innovative strategies you've implemented. This will demonstrate your ability to drive new initiatives and achieve sales targets.
Highlight Team Leadership Skills: Since the role involves mentoring and empowering teams, include examples of how you've successfully led and developed teams in previous positions. This will show your capability to inspire and achieve the best results.
How to prepare for a job interview at Mercure Hotels
✨Showcase Your Strategic Vision
As a Director of Sales & Marketing, it's crucial to demonstrate your ability to develop and implement comprehensive strategies. Prepare examples of past campaigns you've led, focusing on how they drove revenue growth and enhanced brand presence.
✨Highlight Your Creative Storytelling Skills
This role requires a blend of creativity and analytical skills. Be ready to discuss how you've crafted compelling content for social media and other platforms, and how that content has engaged audiences and supported sales initiatives.
✨Demonstrate Relationship-Building Expertise
Building strong relationships with media, influencers, and stakeholders is key. Prepare to share specific instances where your networking skills have led to successful partnerships or campaigns that benefited your previous employers.
✨Prepare for Market Analysis Questions
Expect questions about market trends and competitive positioning. Brush up on recent industry developments and be ready to discuss how you would apply this knowledge to optimise strategies for the hotel.