Director of Sales and Marketing

The Mercure & Ibis London Earls Court hotel is a newly renovated property in Southwest London. The property is a large conferencing & group hotel comprising a total of 508 keys, across two distinct brands within Accor, Mercure & Ibis. The property operates as a combo with 282 Mercure rooms and 226 Ibis rooms. The London Suite is the main ballroom for all types of events, versatile and pivotal to the property’s performance. It is divisible into nine meeting rooms, and when combined can be one of the largest pillar-free spaces in London for events up to 1,200 guests. The F&B outlets in the property were created by PARIS SOCIETY. The F&B space named Barnaby’s is ideal for social events and either the Barnaby’s Kitchen or Barnaby’s Lounge Bar can be semi or fully privatised for groups, events or additional catering / meeting space for larger residential bookings and functions.

Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits. Our mission is to make the impossible possible to realize your dreams.

Job Description

Reports: General Manager
Salary depending on the experience

Mercure & ibis London Earls Court is seeking an accomplished and driven Director of Sales & Marketing to lead our commercial strategy during an exciting period of growth and repositioning. This is a senior leadership role for a commercially astute professional with strong people leadership skills, creative flair and a proactive, “can-do” mindset.

The Director of Sales & Marketing is accountable for the overall performance and strategic direction of Sales, Revenue, Conference Services, Marketing and PR, working collaboratively across the business to maximise revenue, market share, destination awareness and brand positioning across all market segments.

The ideal candidate will bring a strong understanding of the Transient segment, with a proven ability to design and execute high-impact commercial strategies, alongside solid experience overseeing marketing, digital and brand initiatives.

Responsibilities

• Provide strategic leadership and day-to-day oversight of Group Sales, Conference Services and PR/Marketing teams
• Develop and execute integrated sales strategies to achieve room, F&B and event revenue targets
• Drive new business acquisition while strengthening and expanding existing key accounts
• Lead proactive sales initiatives across corporate, leisure, MICE and group segments
• Oversee contract negotiations, pricing structures and key account management
• Demonstrate strong revenue management expertise, optimising yield and performance in line with demand patterns and growth objectives, with particular focus on driving demand in shoulder and low periods
• Work closely with Revenue Management on forecasting, budgeting and yield optimisation
• Develop and implement Sales, Marketing and PR strategies aligned with the hotel’s strategic plan and repositioning objectives
• Ensure brand standards, tone of voice and positioning are consistently upheld across all channels
• Build strategic partnerships with local and external organisations to enhance brand visibility and product awareness
• Oversee advertising, website content, SEO performance and digital presence
• Monitor market trends, competitor activity and customer insights to inform strategy and decision-making
• Recruit, develop, inspire and lead a high-performing sales and marketing team
• Set clear performance objectives and conduct regular coaching and evaluations
• Foster a collaborative, accountable and results-driven team culture
• Build and maintain strong relationships with key clients, partners, and travel trade
• Act as a brand ambassador at trade shows, networking events and industry forums
• Collaborate closely with Operations, Finance and Corporate teams to ensure commercial alignment
• Prepare and present sales forecasts, budgets, action plans and performance reports
• Analyse internal and external data to assess market position and commercial performance
• Monitor KPIs and adjust strategies to ensure revenue and market share targets are achieved
• Ensure effective use of CRM systems and sales tools to drive performance and insight

Qualifications

• 5–10 years of hotel sales and marketing experience, with leadership experience preferred
• Strong understanding of revenue management and distribution channels
• Proven track record of achieving sales targets
• Excellent communication, negotiation, and presentation skills
• Proficiency in CRM systems, PMS, and Microsoft Office
• Strategic thinker with strong analytical and leadership presence

Key Competencies

• Results-oriented and commercially driven
• Strong leadership and people management skills
• Customer-focused with excellent relationship-building abilities
• Adaptable, innovative, and proactive

Benefits

• Competitive salary
• Extra annual bonus
• Entitle of 28 holiday days
• Employee benefit card offering discounted rates in Accor Hotels worldwide
• Develop your talent through learning programs by Academy Accor
• Free Bonus Breaks Voucher
• Friends & Family Rates
• Pension Scheme
• Eye Test Vouchers
• Opportunity to grow within your property and across the world
• Friendly working Environment
• Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities, like Planet 21

Candidates must have the right to work in the UK.