Overview
In this role you will shape the long-term strategy for Merck’s UK oncology portfolio and lead a small marketing team to translate science into patient outcomes. You will influence senior stakeholders and coordinate cross-functional partners to align on evidence-based decisions. Your work supports a patient-centred, value-driven approach while balancing commercial performance and the company’s reputation. This is a visible leadership role in a fast-evolving oncology space with impact across local and global teams.
Responsibilities
- Define long-term brand strategy and ambition informed by customer, competitor, and market insights
- Set portfolio priorities to maximise short- and long-term value
- Translate data into a compelling strategic narrative to align stakeholders
- Localise global assets and programmes for UK customers
- Lead launch and lifecycle planning with clear objectives, milestones, and metrics
- Monitor KPIs and market dynamics, adjusting strategy as needed to meet forecast ambitions
- Provide line management and develop a high-performing, inclusive marketing team
- Lead a matrixed cross-functional team across Medical Affairs, Market Access, Field Teams, etc.
- Own annual financial planning and forecasting for assigned brands and ensure robust governance
- Foster customer- and patient-centred decision-making and build external relationships for insights
Key requirements
- Cross-Functional Work
- Influence
- Line Management
- Marketing Strategy Implementation
- Oncology Marketing
- Strategic Thinking
- Teamwork
- leadership and people development
- influencing senior stakeholders
- commercial and patient-focused balance
- Oncology Marketing
- Marketing Strategy Implementation
- Strategic Thinking
Strategic Marketing Lead (Associate Director) Oncology in London employer: Merck Sharp & Dohme (MSD)
As a global healthcare leader, our company offers an inspiring work culture that prioritises ethical integrity and scientific excellence. Located in the vibrant city of London, the Associate Director role in External Discovery Chemistry provides exceptional opportunities for professional growth and collaboration with top-tier scientists across Europe. We are committed to fostering an inclusive environment where diverse ideas thrive, ensuring that every employee can contribute to meaningful advances in global healthcare.
