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- Tasks: Lead marketing campaigns and develop strategies for the HIV portfolio.
- Company: Join a dynamic pharmaceutical company focused on innovative healthcare solutions.
- Benefits: Enjoy flexible hybrid work arrangements and opportunities for professional growth.
- Why this job: Make a real impact on patient outcomes while collaborating with diverse teams.
- Qualifications: Degree level education and proven marketing experience, preferably in pharmaceuticals.
- Other info: Applications close on 21/03/2025; apply early to secure your chance!
The predicted salary is between 36000 - 60000 £ per year.
Our commercial business is evolving to enable us to align the needs of our customers with the commercial opportunities we are working towards within the next 5 years. The Virology Brand & Customer Manager will be a critical component of the Virology cross-functional team focused on shaping prescribing behaviours for the HIV portfolio. Activities will include owning the creation and delivery of operational plans and activities aligned to portfolio strategy, with the aim of delivering value and driving desired behavioural changes across all relevant external stakeholder groups, in turn delivering the best possible outcomes for our patients, our customers and our business.
Activities and Priorities:
- Activities and priorities are developed on a quarterly basis to allow us greater flexible delivery on our business objectives.
- This offers our marketing team more opportunity to gain experience across the Pharmaceuticals Business unit.
- The LROP period includes maximising our in-market brand opportunities as well as planning and executing launch for 3 new products which will be achieved with the following:
- Collaborate and align closely with core cross-functional colleagues, including Brand Lead for Anti-Viral's.
- Lead responsibility of marketing-led campaigns, ensuring delivery against strong KPIs and review of performance and alignment to Strategy.
- Close working with Business Insights and data dashboards to ensure data driven decisions.
- Core contributor to our strategic planning process to develop a segmented customer engagement approach, specific customer journeys and engagement plans, and personalisation of content and messaging to drive behaviour change with key customer groups.
- Build relationships with global/regional/local internal stakeholders to support business objectives.
- Alongside National Sales Manager ensure field execution aligns to strategy.
- Work with and deliver against promotional budgets.
Key Capabilities for the role include:
- Ability to generate and analyse fast feedback and customer insights to better understand the value we can deliver to our HCP, patient and population communities.
- Application of strategic thinking and planning frameworks to build and deploy operational plans.
- Understanding and application of test and learn approaches in the development and refining of materials that drive behaviour change and deliver return on investment.
- Utilizes knowledge of internal and external business challenges to enhance products, processes, or services.
- Solves complex problems by offering new perspectives and leveraging existing solutions.
- Able to effectively communicate with key internal and external stakeholders via multiple channels.
- Applies knowledge of business challenges to inform recommendations for improvements in products, processes, or services aligned to both Brand and Pharma BU priorities.
- Understands and integrates regulatory and compliance requirements pertinent to their role.
Qualifications, Skills and Experience:
- Degree level
- Proven Marketing experience ideally in Pharmaceuticals
- Product launch experience desirable but not essential
Closing date for applications: 21/03/2025
Brand and Customer Manager - Virology employer: Merck & Co., Inc.
Contact Detail:
Merck & Co., Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Customer Manager - Virology
✨Tip Number 1
Familiarise yourself with the latest trends in virology and HIV treatment. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the pharmaceutical industry, especially those involved in marketing and brand management. Attend relevant conferences or webinars to make connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data-driven decision-making in previous roles. Highlighting your analytical skills will show that you can contribute to the strategic planning process effectively.
✨Tip Number 4
Research the company’s recent product launches and marketing campaigns. Being able to discuss these in detail will not only show your interest but also allow you to suggest innovative ideas that align with their objectives.
We think you need these skills to ace Brand and Customer Manager - Virology
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Brand and Customer Manager position. Tailor your application to highlight how your skills and experiences align with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant marketing experience, particularly in pharmaceuticals. Use quantifiable achievements to demonstrate your impact in previous roles, especially related to product launches and customer engagement.
Write a Strong Cover Letter: Your cover letter should reflect your understanding of the virology sector and your strategic thinking capabilities. Discuss specific examples of how you've driven behaviour change or developed operational plans in past roles, linking them to the objectives of the position.
Highlight Relevant Skills: In your application, emphasise your ability to analyse customer insights, collaborate with cross-functional teams, and communicate effectively with stakeholders. Mention any experience with data-driven decision-making and compliance knowledge that aligns with the role's requirements.
How to prepare for a job interview at Merck & Co., Inc.
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the job description and the key responsibilities of the Brand and Customer Manager role. Familiarise yourself with the HIV portfolio and be prepared to discuss how your experience aligns with the company's goals.
✨Showcase Your Marketing Experience
Highlight your previous marketing experience, especially in pharmaceuticals. Be ready to provide examples of successful campaigns you've led, focusing on how you achieved KPIs and drove behaviour change among stakeholders.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to strategic planning and how you've applied frameworks in past roles. Think about specific instances where you've used data-driven insights to inform decisions and improve outcomes.
✨Build Rapport with Interviewers
Since this role involves collaboration with various stakeholders, practice building rapport during the interview. Show your communication skills and ability to engage effectively with both internal and external parties.
