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For Companies At a Glance
- Tasks: Lead marketing campaigns and develop strategies to improve cancer treatment outcomes.
- Company: Join a leading company in oncology, making a real impact in cancer treatment in the UK.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a diverse team driving change in healthcare and enhancing patient experiences.
- Qualifications: Looking for innovative thinkers with a passion for data-driven marketing and strategic planning.
- Other info: Applications close on March 12, 2025. Don't miss your chance to make a difference!
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Oncology is a technically complex, competitive and fast moving market. If you want to be part of something truly significant in our company, and in the field of cancer treatment in the UK, then there is no better opportunity to develop your marketing career.
We are keen to recruit Brand and Customer Managers (BCM) who will be reporting into a Senior Brand and Customer Manager (sBCM).
The BCM’s will be part of a diverse team of relevant subject matter experts and should be responsive to the business needs. Activities can include leading the cross-functional team, development of insights driven strategies, operational plans and activities that deliver value and drive the desired behavioural change across all relevant external stakeholder groups thereby delivering the best possible outcomes for our patients, our customers and our business.
Oncology Activities and Priorities:
The BCM is expected to be responsible for activities including:
- Lead responsibility of marketing-led campaigns, ensuring delivery against strong KPIs and review of performance
- Working with core cross-functional pre-launch team to develop patient pathway map and customer stakeholder mapping
- Ownership and management of the indication promotional budget, working with the cross-functional team to ensure delivery against it
- Utilisation of our strategic planning process to develop a segmented customer engagement approach, producing customer journey and engagement plans with personalisation of messaging to drive behaviour change with key customers
- Work with the cross-functional team to ensure delivery on indication ‘must wins’/opportunity spaces
- Build relationships with global/regional/local internal stakeholders
- Work with Agile principles and support the cross-functional team to achieve this effectively
- Build therapeutic and product knowledge
Key Capabilities for the role include:
- Create and analyse insights to better understand the value we can deliver to our patients and oncology communities
- Apply strategic thought and planning frameworks to build strategic and operational plans
- Relentless desire to add value to our customers and the business through application of data to define strategic choices and prioritisation
- An innovative growth mindset utilising a test and learn approach to develop and refine strategies, tactics, measurable deliverables and return on investment
- Collaborate, lead and leverage the diversity of individuals and teams to deliver on our business aspirations
- Ability to work in ambiguity with flexible/adaptable ways of working
- Effective forms of communication with key internal and external stakeholders
- Ability to understand and synthesize complex data
Closing date for applications: 12th March 2025
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Brand and Customer Manager - Oncology employer: Merck & Co., Inc.
Contact Detail:
Merck & Co., Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Customer Manager - Oncology
✨Tip Number 1
Familiarize yourself with the oncology market and current trends. Understanding the competitive landscape and recent advancements in cancer treatment will help you speak confidently about the industry during interviews.
✨Tip Number 2
Network with professionals in the oncology field. Attend relevant conferences or webinars to connect with potential colleagues and learn more about the challenges and opportunities in oncology marketing.
✨Tip Number 3
Demonstrate your ability to work cross-functionally by sharing examples from your past experiences. Highlight how you've successfully collaborated with diverse teams to achieve common goals, especially in a fast-paced environment.
✨Tip Number 4
Showcase your analytical skills by discussing how you've used data to drive strategic decisions in previous roles. Be prepared to explain how you can apply these skills to develop insights-driven strategies for the oncology market.
We think you need these skills to ace Brand and Customer Manager - Oncology
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Brand and Customer Manager position. Understand the key responsibilities and required capabilities, as this will help you tailor your application to highlight relevant experiences.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous experience in marketing, particularly in oncology or similar fields. Use specific examples that demonstrate your ability to lead campaigns, manage budgets, and work with cross-functional teams.
Showcase Your Skills: Make sure to showcase your strategic thinking, data analysis, and communication skills. Provide examples of how you've used these skills to drive behavior change or deliver value in past roles.
Personalize Your Application: Tailor your cover letter to reflect your understanding of the company's mission and how you can contribute to their goals in oncology. Mention any innovative approaches you've taken in previous roles that align with the company's values.
How to prepare for a job interview at Merck & Co., Inc.
✨Understand the Oncology Landscape
Make sure you have a solid grasp of the oncology market, including current trends and challenges. This will help you demonstrate your knowledge during the interview and show that you're prepared to tackle the complexities of this field.
✨Showcase Your Strategic Thinking
Be ready to discuss how you've applied strategic thought and planning frameworks in previous roles. Prepare examples that highlight your ability to develop insights-driven strategies and operational plans that deliver value.
✨Demonstrate Your Collaborative Skills
Since the role involves working with cross-functional teams, be prepared to share experiences where you've successfully collaborated with diverse groups. Highlight your ability to lead and leverage team dynamics to achieve business goals.
✨Prepare for Data-Driven Discussions
Given the emphasis on data analysis in the job description, come equipped with examples of how you've used data to inform decisions and drive behavior change. Be ready to discuss how you can apply this skill to enhance customer engagement.
