At a Glance
- Tasks: Engage potential clients and build a strong sales pipeline through proactive outreach.
- Company: Join Mercia, part of Wilmington Plc, a leader in information and education services.
- Benefits: Enjoy competitive salary, uncapped commission, hybrid working, and excellent perks.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of growth, making meaningful connections and driving success.
- Qualifications: Strong communication skills and previous client-facing experience are essential.
The predicted salary is between 25000 - 28000 £ per year.
Location: Hybrid / Leicester office, LE19 1SU
Salary: £25,000 - £28,000 + Uncapped Commission + Excellent Benefits!
Contract Type: Full Time, Permanent
What We Can Offer You:
- 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles)
- Additional Holiday Purchase
- Hybrid Working
- Performance-Related Bonus
- Life Assurance
- Vitality Private Healthcare
- Subsidised Gym Memberships
- Cycle to Work Scheme
- Discount Vouchers
- Access to Wellbeing Resources
Why Do We Want You:
Mercia, part of Wilmington Plc, is looking for a confident, enthusiastic, and driven Sales Development Representative, someone who loves starting conversations, spotting opportunities, and turning curiosity into meaningful business connections. This is an exciting chance to be at the forefront of Mercia's continued growth. You’ll play a pivotal role in shaping our sales pipeline, uncovering new opportunities, and helping clients discover the value of the services we offer. If you enjoy variety, love engaging with people, and get a buzz from helping create success stories, this role is a brilliant stepping-stone in your sales career. You’ll gain real experience, real responsibility, and the chance to develop your skills in a supportive team that celebrates your wins and helps you grow.
Job Purpose, Tasks and Responsibilities:
The Sales Development Representative (SDR) plays a key part in driving Mercia’s growth. You’ll help build a healthy pipeline of potential customers by qualifying leads, managing inbound enquiries, and supporting ongoing client relationships. This role blends proactive outreach, strong communication and exceptional service all contributing directly to Mercia’s sales strategy and long-term success!
You will be responsible for:
- Identifying and engaging potential clients through outbound calls, follow-up emails and relevant channels (e.g., MQLs, social media).
- Qualifying leads and booking high-quality appointments for the sales team.
- Monitoring the sales inbox and web chat, responding positively and professionally.
- Allocating inbound leads to the appropriate sales colleagues based on segmentation and fit.
- Keeping CRM records accurate and up to date after every interaction.
- Speaking with customers requesting cancellation, understanding their concerns and exploring ways to retain them.
- Providing clear alternatives and arranging follow-up discussions when needed.
- Capturing feedback to help improve our products and services.
- Contacting clients who are not eligible for auto-renewal due to previous transactions or location criteria.
- Confirming renewal intentions and arranging meetings to support ongoing business.
- Identifying opportunities to strengthen existing customer relationships.
- Reviewing the pipeline regularly, ensuring opportunities reflect their true stage.
- Supporting improved forecasting accuracy by ensuring precise data.
- Delivering exceptional service across all touchpoints.
- Acting as a trusted ambassador of Mercia, warm, professional and consistent.
What’s the Best Thing About This Role:
You’ll be right at the centre of Mercia’s growth speaking with a broad mix of clients, building valuable sales skills, and seeing the direct impact of your work. No two days are the same, and every success feels meaningful. It’s a role where your energy, ideas and enthusiasm genuinely make a difference.
What’s the Most Challenging Thing About This Role:
You’ll balance multiple channels, handle varied conversations from warm inbound enquiries to sensitive cancellations and keep the sales pipeline running smoothly. It requires persistence, focus and great organisation. But if you enjoy learning fast and overcoming challenges, you’ll thrive.
What We’re Looking For:
To be successful in this role, you must have / be:
- Strong communication and negotiation skills.
- Confident handling objections and complex conversations.
- Highly organised with strong CRM accuracy and attention to detail.
- Familiarity with tools such as Salesforce.
- Resilient, driven, and comfortable working at pace.
- Able to manage multiple inbound enquiries simultaneously.
- Previous experience in a client-facing setting (sales, service, or account management).
- Comfortable handling discussions around cancellations and renewals.
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
About us:
Mercia Group, part of Wilmington Plc, is a leading provider of information, education and networking services. We support accountancy firms across the UK with trusted training, technical content and resources. Here, you’ll join a forward-thinking organisation that values curiosity, collaboration and continuous development.
Join us and do Work That Means Something:
At Wilmington plc, we help global customers to do business the right way providing trusted data, insight and education across the Governance, Risk and Compliance (GRC) landscape. When you join us, you’ll enjoy hybrid working, continuous development and the opportunity to build a career that truly matters. Whether you’re stepping into your next challenge or shaping your long-term path, you’ll be doing work with purpose. Join us and make a real difference. Click on APPLY today!
Sales Development Representative in London employer: Mercia Group
Wilmington plc is an exceptional employer that offers a dynamic and supportive work environment in Leicester, where you can thrive as a Sales Team Manager. With a strong focus on employee growth, we provide extensive learning opportunities, hybrid working options, and a comprehensive benefits package including private healthcare and wellbeing resources. Join us to lead a high-performing team, make a tangible impact, and enjoy a culture that values individuality and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative in London
✨Tip Number 1
Get to know the company inside out! Research Mercia and understand their services, values, and culture. This will help you tailor your conversations and show genuine interest when you connect with them.
✨Tip Number 2
Practice your pitch! You’ll need to be confident and engaging when reaching out to potential clients. Role-play with a friend or in front of a mirror to refine your communication skills and handle objections like a pro.
✨Tip Number 3
Network like it’s your job! Use LinkedIn and other platforms to connect with current employees at Mercia. Ask for insights about the role and the company culture – this can give you a leg up during interviews.
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s an interview or a networking chat, send a thank-you email. It shows professionalism and keeps you on their radar as they make decisions.
We think you need these skills to ace Sales Development Representative in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Sales Development Representative role. Highlight your communication skills and any previous sales experience to show us you’re the right fit!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re excited about this role at Mercia. Share specific examples of how you've turned curiosity into business opportunities in the past – we love a good story!
Showcase Your Enthusiasm:We want to see your passion for sales and helping clients. Let your personality shine through in your application – we’re looking for someone who’s confident and driven, so don’t hold back!
Apply Through Our Website:Once you’ve polished your CV and cover letter, head over to our website to submit your application. It’s the best way to ensure it gets to the right people – we can’t wait to hear from you!
How to prepare for a job interview at Mercia Group
✨Know Your Product
Before the interview, make sure you understand Mercia's services inside and out. Familiarise yourself with their offerings and think about how they can benefit potential clients. This knowledge will help you answer questions confidently and show your enthusiasm for the role.
✨Practice Your Pitch
As a Sales Development Representative, you'll need to engage clients effectively. Prepare a brief pitch about why someone should consider Mercia's services. Practising this will not only boost your confidence but also demonstrate your communication skills during the interview.
✨Showcase Your Resilience
The role involves handling objections and cancellations, so be ready to discuss how you've dealt with challenging situations in the past. Share specific examples that highlight your resilience and problem-solving abilities, as these traits are crucial for success in sales.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the team dynamics, growth opportunities, or how success is measured in the role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
