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- Tasks: Drive SEO strategies and optimise digital marketing campaigns to boost website traffic.
- Company: Join Mercia, a part of Wilmington PLC, fostering innovation and teamwork.
- Benefits: Enjoy hybrid working, performance bonuses, healthcare, and wellness resources.
- Why this job: Make a real impact in digital marketing while growing your skills in a supportive environment.
- Qualifications: Experience in SEO, Google Analytics, and a passion for digital marketing.
- Other info: Be part of a diverse team that values your unique talents and perspectives.
The predicted salary is between 30000 - 42000 £ per year.
As an SEO specialist, you have a genuine interest in SEO and Digital Marketing and will have successfully developed and executed SEO campaigns. You will have experience with SEO industry programs such as Google Analytics, along with experience with other aspects of marketing including social media and PPC.
As the SEO Specialist, you will be able to identify strategies, techniques and tactics to increase the number of visitors to our Mercia Group website(s) and obtain a high-ranking placement in the search engine results pages (SERPs). You will employ UX & CRO methods to turn visitors into active users to generate leads and sales.
As a Digital Marketing Specialist, you will assist in the planning, execution, and optimisation of our online marketing activities. You will be well-versed in the concepts surrounding digital marketing and how these activities can become a strong asset to securing revenue growth.
You will be working with colleagues at our Wilmington Shared Services function, and you will develop and execute SEO strategies for Mercia Group, including supporting daily updates to our websites, on-page optimisation, technical SEO, keyword research, competitor analysis, and support in the development of our online content strategy.
Your ambition will be to increase the number of visitors to Mercia Group website(s) month on month and obtain a high-ranking placement in the search engine results pages (SERPs). You will work with the Marketing Team to supplement our organic social media strategy, focusing on paid opportunities (Google AdWords etc.) and other social media platforms to reach target audience.
You will measure and report performance of our digital marketing campaigns and assess these against goals (return on investment and key performance indicators) and provide future recommendations.
Responsibilities:- Develop optimisation strategies to enhance the company's search engine result page rankings.
- Conduct research on SEO keywords for implementation across the company's website and marketing materials.
- Conduct regular technical SEO audits; collaborate with the web development team to rectify technical website issues that could negatively impact organic search rankings.
- Optimise web pages, including the homepage, landing pages, blog posts, and product pages, focusing on improving content quality, keyword optimisation, and user experience.
- Monitor website traffic, user behaviours, and other relevant metrics to identify areas for improvement.
- Provide regular reports and insights on performance to the management team.
- Implement link-building campaigns through the creation and promotion of linkable assets.
- Effectively communicate with all members of the marketing team to ensure alignment of all digital campaigns.
- Identify and bridge content gaps between the company website and competitor content.
- Perform competitive analysis to measure current digital performance against a set of KPIs.
- Plan and supervise the overall website architecture; restructuring page hierarchy as necessary.
- Stay updated on the latest digital trends, changes, and industry best practices.
- Manage related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics 4, Google Data Studio, Google Keyword Planner, Semrush and Siteimprove among others.
- Experience in the same or similar role.
- SEO expertise, competent in conducting technical SEO audits.
- Experience in creating SEO optimised content.
- Experience of keyword research and implementation of keywords across brand website.
- Working knowledge of Google Analytics 4 and ideally Looker Studio.
- Knowledge of SEO tools ideally Semrush.
We look for people who are passionate about providing high quality solutions to our customers, love varied work that plays to their strengths while helping them develop, want to work together to learn, grow and achieve common goals, and are excited to be part of a diverse and unique global community.
We value diversity and embrace the unique experiences, knowledge, and perspectives that drive innovation and creativity throughout Wilmington PLC. Our goal is to build a positive culture that showcases individuality and supports everyone, including those with disabilities.
When you join us, you’ll be able to utilise hybrid working, and receive benefits that include a performance-related bonus, pension, life assurance, additional holiday purchase, healthcare, subsidised gym memberships, cycle-to-work scheme, discount vouchers and access to wellbeing resources.
We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington PLC. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.
Digital Marketing Campaign Specialist / Manager employer: Mercia Group
Contact Detail:
Mercia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Campaign Specialist / Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend digital marketing events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO campaigns and digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of SEO tools like Google Analytics and Semrush. Be ready to discuss how you've used these tools to drive results in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Mercia.
We think you need these skills to ace Digital Marketing Campaign Specialist / Manager
Some tips for your application 🫡
Show Your Passion for SEO: Let us see your genuine interest in SEO and digital marketing shine through in your application. Share specific examples of campaigns you've developed or executed, and how they made an impact.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience with SEO tools like Google Analytics and Semrush. We want to know how your skills align with what we're looking for!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read and understand your key achievements and skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Mercia Group
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be prepared to discuss specific campaigns you've worked on, the tools you've used like Google Analytics and Semrush, and how you've optimised content for search engines. This will show that you're not just familiar with the concepts but have practical experience.
✨Showcase Your Analytical Skills
Since the role involves measuring and reporting on digital marketing performance, be ready to talk about how you've used data to drive decisions in past roles. Bring examples of reports you've created or insights you've derived from analytics tools. This will demonstrate your ability to assess and improve campaign effectiveness.
✨Be a Team Player
Mercia values teamwork, so highlight your collaborative experiences. Share examples of how you've worked with design teams or other departments to achieve marketing goals. This will show that you can communicate effectively and align your strategies with broader company objectives.
✨Stay Updated on Trends
Digital marketing is always evolving, so make sure you’re aware of the latest trends and best practices. Mention any recent changes in SEO or digital marketing that you’ve been following, and be ready to discuss how you would apply these insights to Mercia's strategies. This shows your passion for the field and your commitment to continuous learning.
