Sales Director
Location: Hybrid - Office based in Leicester, LE19 1SU
Salary: Package of £105,000 - £110,000 inc. of car allowance + Up to £30,000 Commission
Contract Type: Full-time, Permanent
What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources
Why Do We Want You
Mercia, part of Wilmington Plc, is seeking a highly professional and strategically minded Sales Director to lead commercial growth across our expanding portfolio.
We are looking for someone who comes from a professional, regulated financial environment, ideally accounting, audit, tax, or banking with a proven ability to win, grow and develop new business within a modern B2B sales operation.
You will oversee a team of 15, form a key part of the Senior Leadership Team, and play a central role in driving sustainable growth.
We are looking for a calm, considerate and rational leader who brings credibility, strong commercial judgement, and a sophisticated approach to relationship-led sales.
This is an exciting opportunity for a seasoned commercial leader or a Commercial Director ready to step up into a broader strategic role. You must also bring an awareness of AI advancements and a willingness to adopt new technologies to enhance sales capability and client engagement.
Job purpose, tasks and responsibilities
The role will develop, lead and progress commercial opportunities to accelerate Mercia's growth and performance.
You will shape and execute a focused growth strategy while evolving our commercial approach across strategy, leadership, sales performance and client development.
You Will Be Responsible For
- Developing, implementing and managing the sales strategy and ensuring a consistent corporate image across all channels
- Leading, motivating and developing a sales team of 15, ensuring high performance, collaboration and accountability
- Defining and driving a modern, ethical and consultative sales culture aligned with professional services markets
- Identifying client needs and co‑creating tailored commercial solutions across Mercia's Promote, Support and Train offerings
- Driving new business acquisition, securing major wins, and expanding strategic accounts
- Leading forecasting, pipeline management, sector targeting and performance goal‑setting to grow market share
- Planning and optimising sales lead‑generation campaigns and measuring performance
- Preparing and presenting commercial reports, including sales results and growth opportunities
- Analysing sales performance against targets to determine effectiveness and adjust strategies accordingly and maintaining strong senior‑level relationships with key accounts
- Acting as an escalation point for major client discussions, ensuring exceptional standards of service
- Providing client insights to product teams to support continuous product and service improvements
- Championing the use of Salesforce to enhance targeting, pipeline management and sales execution
- Managing the sales and marketing cost budgets responsibly
- Representing Mercia professionally at senior client meetings and industry events
- Driving modernisation within the sales function, including adoption of AI‑enabled tools and emerging technologies
Qualifications and Experience
To be successful in this role, you must have:
- Strong B2B sales leadership experience within accounting, tax, audit or banking/finance
- Demonstrable success in winning, growing, and developing new business
- Experience leading high‑performing teams and influencing at SLT level
- Ability to operate strategically while driving day‑to‑day performance
- Excellent communication skills and the ability to build strong relationships across internal and external stakeholders
- A modern, analytical and client‑centric approach to sales, with strong numeracy and resilience
- A leadership style that is professional, calm, considerate and rational
- Aware of AI developments and openness to using technology to enhance performance
Additionally, it would be great if you have:
- Experience selling into professional services, ideally the accountancy marketplace
- Understanding of regulatory environments affecting finance, audit and tax teams
- Ability to use data and analytics to shape sales decisions
- Confidence representing the business at senior meetings and industry events
- A collaborative, cross‑functional mindset
About Us
Mercia, part of Wilmington plc, is a leading provider of training, compliance and support services to the UK accountancy profession.
Our focus is on helping accountants stay ahead of regulatory change and technical updates while supporting their development through practical learning resources.
Equal Opportunity
At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”.
