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- Tasks: Lead performance marketing strategies to boost brand visibility and fundraising efforts.
- Company: Join a dynamic team at Mercia Ventures, focused on innovative growth.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in the financial services sector with your marketing expertise.
- Qualifications: 5+ years in performance marketing, strong CRM and analytics skills required.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a commercially minded performance and go-to-market marketing lead to support our brand visibility, fundraising momentum and deal deployment activity. This is a hybrid role combining advanced marketing analytics, technical stack experience and advanced content strategy to accelerate our growth across private markets, with particular focus on Mercia Ventures.
You will operate at the intersection of capital raising, brand positioning and investment deployment using data and content to drive action from shareholders, institutional investors, advisers and founders. You will not just optimise campaigns; you will also engineer the go-to-market engine behind them.
What you will be doing
- You will play a leading role in the execution of Mercia Ventures go-to-market plans, while supporting the design and delivery of performance-led strategies to drive brand awareness, institutional investor engagement and pipeline conversion across asset classes.
- You will own our full marketing tech stack and optimise end-to-end workflows across CRM (HubSpot), automation, analytics (GA4), attribution and email performance.
- In addition, you will implement intelligent, content-driven funnels to support fundraising cycles and deal origination ensuring our marketing activity aligns with business goals.
- Develop rigorous attribution models to track and evidence marketing influence on AuM growth, deal flow and investor touchpoints.
What you will bring
- 5+ years in performance or growth marketing, ideally within financial services, asset management or B2B SaaS with complex buying cycles.
- Deep knowledge of CRM, marketing automation, analytics and attribution.
- Confidence working with complex audience journeys, especially across investor types, financial intermediaries and founders and management teams of SMEs.
- A sharp content brain, able to connect story, structure and distribution to drive measurable outcomes.
- Experience working in a compliance-heavy or regulated environment and still finding smart ways to move the needle.
- A proactive mindset to spot opportunities, engineer experiments and scale what works.
Performance and Go-To-Market Marketing Lead in Manchester employer: Mercia Asset Management PLC
Contact Detail:
Mercia Asset Management PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance and Go-To-Market Marketing Lead in Manchester
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Showcase your skills in action! Create a portfolio or case studies that highlight your marketing successes. We love seeing real examples of how you’ve driven brand awareness and engagement.
✨Tip Number 3
Prepare for interviews by understanding the company’s go-to-market strategies. We recommend researching their recent campaigns and thinking about how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for talent that aligns with our mission.
We think you need these skills to ace Performance and Go-To-Market Marketing Lead in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Performance and Go-To-Market Marketing Lead. Highlight your experience in performance marketing, especially within financial services or B2B SaaS, and don’t forget to showcase your knowledge of CRM and analytics tools.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven brand awareness and investor engagement in previous roles, and connect those experiences to what we’re looking for.
Showcase Your Analytical Skills: Since this role involves advanced marketing analytics, make sure to highlight your experience with data-driven decision-making. Talk about how you've used analytics tools like GA4 to optimise campaigns and track performance in past positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Mercia Asset Management PLC
✨Know Your Numbers
Make sure you brush up on your marketing analytics skills. Be ready to discuss specific metrics you've improved in past roles, especially those related to performance marketing and campaign optimisation. This will show that you understand the data-driven nature of the role.
✨Showcase Your Tech Savvy
Familiarise yourself with the marketing tech stack mentioned in the job description, particularly HubSpot and GA4. Be prepared to talk about how you've used these tools in previous positions to optimise workflows and drive results.
✨Craft a Compelling Narrative
Since storytelling is key in this role, think about how you can weave your experiences into a narrative that highlights your achievements. Prepare examples of how your content strategies have led to measurable outcomes, especially in fundraising or investor engagement.
✨Demonstrate Proactivity
Come armed with ideas! Think of potential opportunities or experiments you could implement if you were in the role. This proactive mindset will resonate well with interviewers looking for someone who can engineer growth and scale successful strategies.
