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- Tasks: Drive cultural relevance and manage talent for the Mercedes-AMG Petronas F1 Team.
- Company: Join a passionate team at the forefront of Formula One racing.
- Benefits: Enjoy a competitive salary, bonus scheme, private medical cover, and 25 days holiday.
- Why this job: Make a real impact in a dynamic environment while shaping cultural strategies.
- Qualifications: 5-8 years in talent management or influencer marketing with strong cultural insight.
- Other info: Work in a family-friendly environment with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Mercedes-AMG Petronas F1 Team is looking for a Culture & Talent Marketing Manager to join our UK office on a 12-month fixed-term contract, with the possibility to extend. The role will operate out of Team offices on agreed days and work selected race weekends to support on-ground delivery of talent and cultural activations.
The Culture & Talent Marketing Manager is responsible for ensuring the Team’s cultural relevance, driving fandom, and keeping the brand vibrant and relevant for partners. This role will generate cultural impact, press value, and social engagement that can be leveraged for Team brand and commercial growth, including merchandise sales.
Key Accountabilities- Culture Strategy & Insight
- Develop and manage the Team’s brand talent strategy and annual Culture & Talent Marketing plan
- Identify and act on cultural trends, global cultural events, audience behaviours, and passion points
- Collaborate with Comms and Brand Strategy to develop and deliver creative campaign ideas
- Monitor competitor activity, providing insights to keep the Team at the forefront of culture
- Talent & Influencer Identification & Management
- Build, negotiate, oversee, and maintain relationships with talent, agencies, FOM and Team Partner talent
- Develop briefs, ensure talent deliverables are fulfilled with contracts and guidelines, and integrate talent effectively into campaigns
- Identify and deliver last-minute and/or opportunistic talent partnerships
- Draft, negotiate and execute agreements, ensuring deliverables and rights are clear, achievable and value-additive
- Develop and execute merchandise seeding strategies to maximize visibility and organic social reach
- Source talent for Team and Team Partner events (e.g., DJs, panellists)
- Programme Operations
- Deliver talent programs end-to-end, coordinating across Marketing Operations, Comms, Partner Services, E-Commerce, and Talent teams
- Ensure activations are amplified across PR and social, ensuring that all contractual elements are fulfilled
- Coordinate Team/Personnel media opportunities and VIP programs for relevant Team Partner guests
- Manage end-to-end coordination of product seeding, from selection and shipment to content tracking
- Data & Performance
- Work with Partnerships & Commercial Insights to track, report, and evaluate the performance of cultural and talent activations against defined KPIs
- Provide key learnings and reporting post-race and post-activation
- Continuously test and learn, providing insights and recommendations to refine talent and cultural strategies
We are looking for a dynamic culture marketer with proven experience managing talent, influencer, or cultural programmes, bringing:
- 5–8 years’ experience in talent management, influencer marketing, or cultural brand activations (sports, entertainment, or consumer brand experience preferred)
- Creative, strategic thinker with strong understanding of cultural trends, talent ecosystems and brand-building through culture
- Hands-on experience managing agencies, talent contracts, and programme coordination
- Strong network within entertainment, talent, and culture industries
- Proven ability to ideate and deliver campaigns that drive PR/social amplification and measurable impact
- Exceptional stakeholder management skills, with ability to collaborate across functions and 3rd parties
- Strong organisational skills with comfort delivering under tight timelines
- Digital and social fluency: expertise in platforms where cultural moments are made
- High-level proficiency with Microsoft Office applications
- Motivated, goal-oriented, persistent and a skilled negotiator
- Ability to brief creative teams, shape ideas, and produce compelling activations
Our riverside campus is powered by 100% renewably sourced energy and features an on-site gym and exercise studio, subsidised restaurant and on-site parking with EV chargers available. We offer a competitive and attractive package of benefits including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance and 25 days holiday. We pride ourselves on our family-friendly environment and employee well-being programmes.
Why UsWe believe that building a more inclusive and diverse culture helps us go faster and further. From recruitment and building our future talent pipeline to internal communications and leadership training, we’re building a team where everyone can thrive and contribute to our shared success. Our aim is to attract, develop and retain exceptional people from all backgrounds, creating a workplace where all team members feel respected, supported and able to fulfil their potential.
Your ApplicationWe will ask you to complete a questionnaire as well as submitting a cover letter and CV. Please upload your cover letter and CV as one single PDF file.
Cultural and Influencer Marketing Manager in Brackley employer: Mercedes-AMG Petronas F1 Team
Contact Detail:
Mercedes-AMG Petronas F1 Team Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cultural and Influencer Marketing Manager in Brackley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion! When you get that interview, let your enthusiasm for the role and the company shine through. Share your ideas on cultural trends and how you can contribute to the team’s success. Remember, they want someone who’s as excited about the brand as they are!
✨Tip Number 3
Be prepared to showcase your skills! Have examples ready of past campaigns you've worked on, especially those that drove engagement or had a measurable impact. This is your chance to demonstrate your expertise in talent management and influencer marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Mercedes-AMG Petronas F1 Team. Don’t miss out on this opportunity!
We think you need these skills to ace Cultural and Influencer Marketing Manager in Brackley
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your experience in talent management and cultural marketing. Show us how your skills align with our mission at Mercedes-AMG Petronas F1 Team.
Tailor Your CV: Don’t just send the same CV for every application. Tailor it to reflect your relevant experience in influencer marketing and cultural activations. We want to see how you can contribute to our team!
Showcase Your Creativity: We love creative thinkers! Use your application to demonstrate your understanding of cultural trends and how you’ve successfully managed campaigns in the past. Let your personality shine through!
Follow Application Instructions: Make sure to upload your cover letter and CV as one single PDF file, just like we ask. Attention to detail matters, and it shows us you can follow instructions. Apply through our website for the best chance!
How to prepare for a job interview at Mercedes-AMG Petronas F1 Team
✨Know Your Culture & Talent Marketing
Dive deep into the world of cultural trends and talent management. Familiarise yourself with recent campaigns in sports and entertainment, especially those that resonate with the Mercedes-AMG Petronas F1 Team's brand. This knowledge will help you demonstrate your understanding of the role and how you can contribute.
✨Showcase Your Network
Be ready to discuss your connections within the entertainment and talent industries. Highlight any successful partnerships you've managed and how they could translate into opportunities for the team. This will show that you have the necessary relationships to drive cultural relevance.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific situations, like managing last-minute talent partnerships or coordinating activations under tight deadlines. Think through examples from your past experience where you successfully navigated similar challenges.
✨Demonstrate Your Digital Savvy
Since the role requires a strong understanding of digital platforms, be prepared to discuss how you've used social media and digital marketing to amplify campaigns. Share specific metrics or outcomes from your previous work to illustrate your impact.
