At a Glance
- Tasks: Drive growth marketing strategies and campaigns to expand Mercanis's global presence.
- Company: Join a fast-growing, AI-native procurement scale-up with a collaborative international team.
- Benefits: Competitive salary, equity package, and budget for learning and professional development.
- Other info: Opportunity to work hybrid in London or Berlin and test new markets.
- Why this job: Shape the future of growth marketing while making a real impact in a dynamic environment.
- Qualifications: 5+ years in B2B SaaS marketing, strong data-driven mindset, and experience with HubSpot.
The predicted salary is between 45000 - 55000 £ per year.
Your mission at Mercanis
We are looking for a Growth Marketing Manager to help scale Mercanis's presence globally. This is a performance- and pipeline-driven role: you will own a number, not just a set of activities. You'll sit at the intersection of outbound and inbound, making sure both teams are aligned on target accounts and pipeline goals — and you will own the channels and campaigns that drive it. The initial focus is on the UK & DACH, and then globally, so you will have room to test what works beyond the core. Reporting to VP of Marketing, working in collaboration with Product Marketing, Field Marketing, Design, and Content.
Your Responsibilities on this role:
- Drive market expansion in the UK & Ireland region — build the regional campaigns and channel mix to grow pipeline in the market we're actively scaling.
- Grow Mercanis's market presence in the DACH market — build awareness and demand generation among procurement and operations decision-makers.
- Own a monthly pipeline number across your markets, and be directly accountable for hitting it.
- Be the connector between the outbound and inbound teams, aligning with the sales team on target accounts and lead handoff.
- Own and optimize paid acquisition across LinkedIn Ads, Google Ads, and other channels— managing budget, targeting, and creative testing against hard pipeline and CAC targets.
- Brief and ship SEO-driven landing pages and content to improve organic visibility and inbound lead quality, in collaboration with the content writer.
- Plan and run campaigns targeting sign-ups for events, webinars, in collaboration with the field marketer.
- Build and own full-funnel reporting and attribution in HubSpot (MQLs, pipeline, ROI), so we always know exactly what's driving pipeline — and iterate fast based on what the data shows & sales team’s feedback.
- Partner with Sales to sharpen lead-qualification criteria for each market.
- Run a continuous test-and-learn cadence — prioritize experiments by expected impact on pipeline and CAC, and kill fast what doesn't perform.
- Run experiments into new markets beyond the UK & DACH — small-scale tests on channels, messaging, and demand to see where it's worth doubling down next.
Role requirements:
- 5+ years of growth or performance marketing experience in B2B SaaS or tech, ideally at a fast-growing company, with a track record of hitting pipeline and revenue targets.
- Knowledge of HubSpot for campaign execution, lead scoring, and reporting.
- Knowledge of LinkedIn Ads, Google Ads, and Meta — hands-on experience planning, running, and optimizing paid campaigns against CAC and pipeline targets.
- Experience writing SEO briefs and working with content/design to produce landing pages that convert.
- Comfort working cross-functionally with outbound (SDR) and inbound teams to align on ICP and lead handoff & lead feedback.
- A performance-marketing mindset — you think in CAC, pipeline velocity, and ROI, and you're comfortable owning a number.
- A data-driven mindset — comfortable reading funnel metrics (MQL/SQL/pipeline/CAC) and turning insights into action fast.
- Comfortable navigating ambiguity and moving fast in a scale-up environment.
Nice to have: experience growing a market in the UK and DACH region, background in procurement, supply chain, or other enterprise B2B software.
Why to join us here at Mercanis?
- A high-ownership role at a fast-growing, AI-native procurement scale-up.
- A hybrid of onsite collaboration in London or Berlin with a close-knit, international team.
- Competitive salary and equity package.
- Budget for learning, tools, and professional development.
- The chance to shape growth marketing strategy as we expand globally, starting with the UK & DACH.
Growth Marketing Manager (m/f/d) in London employer: Mercanis
At Mercanis, we offer a unique opportunity to kickstart your career in a dynamic environment that blends the strategic depth of consulting with the fast-paced innovation of a tech startup. Our structured GTM Scaling Program not only equips you with essential skills in B2B sales and market expansion but also provides extensive mentorship from industry leaders, competitive compensation, and a clear path for career advancement. Join us in Berlin and be part of a transformative journey as we revolutionise the procurement industry together.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager (m/f/d) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mercanis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mercanis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mercanis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mercanis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager (m/f/d) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mercanis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mercanis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mercanis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mercanis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mercanis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mercanis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
