At a Glance
- Tasks: Lead marketing strategy and drive growth to €30M ARR while expanding into new markets.
- Company: Join Mercanis, a dynamic B2B SaaS company in the heart of London.
- Benefits: Competitive salary, bonus structure, and flexible hardware setup.
- Other info: Collaborate with top-tier leadership in a fast-paced, scale-up environment.
- Why this job: Make a real impact on our global strategy and brand awareness.
- Qualifications: Proven B2B SaaS marketing experience and fluency in German and English.
The predicted salary is between 85000 - 100000 £ per year.
As Director of Marketing at Mercanis, you are the strategic mind behind our growth story to €30M ARR. You will develop and execute a scalable marketing playbook that solidifies our positioning in the Enterprise and Mid-Market segments. In this role, you will sharpen our USPs, expand analyst relations (Gartner/G2), and spearhead our international expansion into the UK and France. As an empathetic player‐coach, you will lead a growing team and ensure that marketing becomes the primary driver of our sales pipeline. Your work combines creative storytelling with data‐driven scaling, significantly shaping the Mercanis brand on its path to market leadership.
Your Responsibilities:
- Develop and take ownership of the holistic Go-To-Market (GTM) strategy for DACH and the expansion into the UK and French markets.
- Establish Mercanis as a thought leader through targeted Product Marketing, sharp positioning, and the expansion of Analyst Relations (Gartner, G2).
- Drive the shift from an outbound‐heavy focus to a high‐efficiency inbound engine that measurably contributes to Net New ARR.
- Lead and scale the marketing team (currently 6 people), acting as a mentor and
Director Marketing in London employer: Mercanis
At Mercanis, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. As a Director of Marketing, you will have the unique opportunity to shape our growth trajectory while working alongside top-tier leadership in a fast-paced scale-up environment. We offer competitive compensation, a focus on employee ownership in our success, and the flexibility to choose your preferred hardware setup, ensuring you can perform at your best.
StudySmarter Expert Advice🤫
We think this is how you could land Director Marketing in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at Mercanis. A personal introduction can make all the difference in getting your foot in the door.
✨Tip Number 2
Show off your expertise! Prepare a mini-presentation or a case study that highlights your experience in scaling marketing teams and launching international markets. This will demonstrate your strategic mindset and hands-on mentality.
✨Tip Number 3
Be ready for a chat! When you get that interview, come armed with questions about their current marketing strategies and how you can contribute to their growth story. It shows you're genuinely interested and have done your homework.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at Mercanis and ready to take on the challenge.
We think you need these skills to ace Director Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Marketing. Highlight your experience in B2B SaaS marketing and any previous successes in scaling teams or launching international markets. We want to see how you can contribute to our growth story!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for Mercanis. Share your vision for our marketing strategy and how you plan to establish us as a thought leader. Be creative, but also data-driven – we love a good story backed by numbers!
Showcase Your Leadership Style:As a player-coach, your leadership style is crucial. In your application, give us examples of how you've mentored teams and driven results. We’re looking for someone who can inspire and lead while still getting their hands dirty!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re in!
How to prepare for a job interview at Mercanis
✨Know Your Numbers
As a candidate for the Director of Marketing role, you should be ready to discuss specific metrics and KPIs that demonstrate your success in previous positions. Be prepared to share how you've contributed to ARR growth and what strategies you implemented to achieve those results.
✨Showcase Your Strategic Mindset
This role requires a strategic approach to marketing. During the interview, highlight your experience in developing Go-To-Market strategies, especially for international markets like the UK and France. Discuss how you’ve positioned complex products and the thought process behind your decisions.
✨Emphasise Team Leadership
Mercanis is looking for a player-coach who can lead and mentor a growing team. Share examples of how you've successfully scaled marketing teams in the past, focusing on your leadership style and how you foster collaboration and creativity within your team.
✨Prepare for Creative Storytelling
Since the role combines creative storytelling with data-driven scaling, come prepared with examples of successful brand and field marketing initiatives you've led. Be ready to discuss how you increased brand awareness and engaged target audiences, particularly CFOs and procurement professionals.
