At a Glance
- Tasks: Lead marketing strategy and team to drive growth and brand awareness.
- Company: Join Mercanis, a dynamic tech company on the path to market leadership.
- Benefits: Competitive salary, bonus, and flexible hardware setup.
- Other info: Central London office with a collaborative and energetic environment.
- Why this job: Make a real impact in a pivotal growth stage and shape global strategy.
- Qualifications: Proven B2B SaaS marketing experience and strong leadership skills.
The predicted salary is between 85000 - 100000 £ per year.
As Director of Marketing at Mercanis, you are the strategic mind behind our growth story to €30M ARR. You will develop and execute a scalable marketing playbook that solidifies our positioning in the Enterprise and Mid-Market segments. In this role, you will sharpen our USPs, expand analyst relations (Gartner/G2), and spearhead our international expansion into the UK and France. As an empathetic player‑coach, you will lead a growing team and ensure that marketing becomes the primary driver of our sales pipeline. Your work combines creative storytelling with data‑driven scaling, significantly shaping the Mercanis brand on its path to market leadership.
Your Responsibilities:
- Develop and take ownership of the holistic Go-To-Market (GTM) strategy for DACH and the expansion into the UK and French markets.
- Establish Mercanis as a thought leader through targeted Product Marketing, sharp positioning, and the expansion of Analyst Relations (Gartner, G2).
- Drive the shift from an outbound‑heavy focus to a high‑efficiency inbound engine that measurably contributes to Net New ARR.
- Lead and scale the marketing team (currently 6 people), acting as a mentor and
Director Marketing employer: Mercanis
At Mercanis, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. As a Director of Marketing, you will have the unique opportunity to shape our growth trajectory while working alongside a top-tier leadership team in a scale-up environment that values speed, ownership, and bold decision-making. With competitive compensation packages and a focus on employee development, Mercanis is committed to empowering you to make a significant impact on our journey to market leadership.
StudySmarter Expert Advice🤫
We think this is how you could land Director Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Mercanis or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Mercanis, their products, and their market position. Be ready to discuss how your experience aligns with their goals, especially around scaling marketing strategies.
✨Tip Number 3
Show off your creativity! Bring examples of past campaigns or projects that demonstrate your ability to combine storytelling with data-driven results. This will highlight your fit for the Director of Marketing role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Mercanis team.
We think you need these skills to ace Director Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Marketing. Highlight your experience in B2B SaaS marketing and any previous successes in scaling teams or launching international markets, especially in the UK or France.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to showcase your strategic mindset and hands-on mentality. Don’t forget to mention how you can contribute to Mercanis' growth and brand positioning!
Showcase Your Data-Driven Approach:Since this role involves a lot of data-driven decision-making, be sure to include examples of how you've used analytics to drive marketing strategies in the past. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Mercanis
✨Know Your Numbers
As a Director of Marketing, you'll need to demonstrate your understanding of key metrics. Be prepared to discuss how you've driven ARR growth in previous roles, and have specific examples ready that showcase your impact on revenue through marketing strategies.
✨Showcase Your Strategic Mindset
This role requires a strategic approach to marketing. Prepare to talk about your experience in developing Go-To-Market strategies, especially for international markets like the UK and France. Highlight any successful campaigns you've led that align with the company's goals.
✨Emphasise Team Leadership
Mercanis is looking for someone who can lead and mentor a growing team. Share your experiences in scaling teams and fostering a collaborative environment. Discuss your 'player-coach' approach and how you balance strategy with hands-on execution.
✨Understand the Market Landscape
Familiarise yourself with Mercanis' position in the market and their competitors. Be ready to discuss how you would enhance their brand awareness among target audiences like CFOs and Procurement. Showing that you understand the nuances of B2B SaaS marketing will set you apart.
