At a Glance
- Tasks: Lead marketing and commercial strategy to drive growth and brand presence globally.
- Company: Join MEPS International, a respected leader in steel market analysis.
- Benefits: Enjoy 25 days holiday, private health insurance, and flexible working options.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Shape the future of a global company while developing your leadership skills.
- Qualifications: Proven marketing leadership experience and strong commercial awareness required.
The predicted salary is between 48000 - 72000 £ per year.
MEPS International Ltd is a leading global provider of independent steel market analysis, specialising in researched steel prices, indices, and forecasts. From our headquarters in Sheffield – the UK’s historic “Steel City” – MEPS delivers trusted market intelligence used by organisations around the world to support purchasing decisions, contract negotiations, and long-term strategic planning. Our commitment to independence, accuracy, and integrity has established MEPS as one of the most respected and widely referenced sources of steel market information worldwide.
We are now seeking an experienced Head of Marketing & Commercial Strategy to join our team in Sheffield and play a key role in shaping the next stage of MEPS’s commercial growth and global market presence.
The Role
This is a senior leadership position responsible for managing the Marketing Department and shaping the company’s commercial strategy across marketing, sales, and customer service. The successful candidate will also form part of the Senior Management Team, contributing to wider business strategy and helping to guide the future commercial development of MEPS. In this role, you will bring these functions together under a coordinated commercial framework, ensuring that marketing activity, sales engagement, and customer relationships are aligned and working towards shared commercial objectives.
The role requires an experienced marketing leader with strong commercial awareness and proven management capability. You will be comfortable operating strategically while maintaining a practical, hands-on approach when required, leading and developing people while working collaboratively with colleagues across the business.
Key Responsibilities
- Generate demand and new business growth.
- Develop and implement a coordinated commercial strategy aligning marketing, sales, and customer service.
- Strengthen and promote the MEPS brand internationally through effective marketing initiatives.
- Oversee marketing campaigns, communications, and digital activity including website strategy, search engine optimisation (SEO), AI search visibility (GEO/AEO), content marketing, and online lead generation.
- Understand paid search, paid social, SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and content marketing.
- Support subscription renewals through value reinforcement, engagement programmes, and usage storytelling.
- Ensure a consistent and high-quality customer experience across all commercial touchpoints.
- Work closely with fellow senior managers to identify commercial opportunities and support business growth.
- Analyse market trends and customer needs.
- Encourage a collaborative approach across teams, reflecting MEPS’s strong culture of teamwork.
- Leadership and Management responsibilities.
Qualifications
The successful candidate will combine strong marketing expertise with leadership experience and a clear commercial mindset. You will be comfortable operating strategically while also maintaining a practical, hands-on approach when required. This role requires someone who can lead and develop people, align teams around shared objectives, and translate commercial strategy into effective marketing and customer engagement initiatives.
We are looking for someone who:
- Has significant experience in marketing or commercial leadership roles.
- Has experience managing and developing teams.
- Demonstrates strong commercial awareness and strategic thinking.
- Has experience delivering demand generation, brand development, and customer engagement initiatives.
- Understands modern digital marketing including paid search, paid social, SEO, content marketing, and emerging AI-driven search visibility (GEO/AEO).
- Is an excellent communicator with strong interpersonal and stakeholder management skills.
- Is proactive, well organised, and able to manage multiple priorities in a dynamic environment.
- Works effectively in a collaborative team culture and builds strong cross-department relationships.
Experience in B2B services worldwide, data, publishing, research, information services, or the steel industry would be advantageous, but is not essential.
Benefits
- 25 days holiday entitlement + statutory bank holidays (3–4 days reserved for Christmas shutdown week).
- Private Health Insurance.
- Employee Assistance Programme.
- On-site staff car park.
- Six days per month of homeworking (after probationary period or as confirmed by HR).
Join Us
MEPS offers a supportive and collaborative working environment where expertise, teamwork, and professionalism are highly valued. This is an excellent opportunity to take on a senior leadership role within an internationally respected organisation, helping to strengthen and align the company’s commercial activities as it continues to grow.
Head of Marketing & Commercial Strategy in Sheffield employer: MEPS International
MEPS International Ltd is an exceptional employer located in Sheffield, the UK's historic 'Steel City', offering a supportive and collaborative work environment that values expertise and teamwork. As the Head of Marketing & Commercial Strategy, you will have the opportunity to lead a dynamic team while shaping the company's commercial growth and global presence, all within a culture that promotes professional development and innovation. With benefits such as private health insurance, generous holiday entitlement, and flexible working arrangements, MEPS is committed to fostering employee well-being and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing & Commercial Strategy in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MEPS International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MEPS International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MEPS International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MEPS International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing & Commercial Strategy in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MEPS International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MEPS International:Show us that you’ve done your homework! In your application, briefly mention what you admire about MEPS International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MEPS International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MEPS International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MEPS International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
