At a Glance
- Tasks: Drive exciting marketing campaigns and collaborate on brand execution across diverse dining concepts.
- Company: Join The Brewerkz Group, a leader in Singapore's vibrant F&B scene.
- Benefits: Enjoy hybrid work, a fun culture, and endless growth potential.
- Other info: Work closely with founders and creative partners in an entrepreneurial environment.
- Why this job: Be part of a dynamic team that celebrates bold ideas and innovation.
- Qualifications: Minimum 2 years in F&B marketing with strong leadership and communication skills.
The predicted salary is between 35000 - 40000 £ per year.
Join us on our next chapter of growth at The Brewerkz Group! This role will support marketing efforts across all brands under The Brewerkz Group - from multi-award-winning craft beers and modern Mexican fare, to modern Asian dining and our newest concept designed for Singapore's startup ecosystem.
You will assist in driving marketing campaigns and brand execution across:
- Brewerkz - Singapore's longest-running craft brewery, with six thriving restaurants and a proud Made with Passion brand
- Café Iguana - serving modern Mexican food and a pioneer in Singapore's Mexican dining scene since 2000
- Jiak Kim House - a tribute to modern Asian cuisine housed in a beautifully restored 1920s warehouse along the Singapore River, helmed by Chef-Partner Seow Tzi Qin (TQ)
You'll be exposed to a diverse mix of responsibilities - from campaign ideation and content creation to digital marketing, events, and brand collaborations. You'll work directly with the Marketing Lead and closely alongside the founders, creative partners, and a passionate team that moves fast, thinks big, and celebrates bold ideas.
Role Highlights
- Entrepreneurial environment and happening brands
- Hybrid work - flexible work arrangement
- Fun and open culture
- Endless growth potential - This role is as big as you can make it to be
Responsibilities
This role will report directly to Head of Marketing within the group. You will work closely with all key stakeholders across the group to drive all marketing activities. The major responsibilities of this role include:
- Manage and execute brand's marketing calendar
- Work closely with all stakeholders to launch festive and seasonal menu
- Manage all food and drinks menus and related collaterals - print and digital
- Handle all customer inquiries, complaints, issues, feedback
- Create captivating content and manage all digital platforms: social media, website and email marketing
- Provide quality copywriting for social media, marketing campaigns, and press releases
- Work closely with the graphic design team to conceptualise, plan, and execute visual elements for all marketing and seasonal campaigns
- Stay updated on industry trends and competition for brand relevance
- Support Event Sales team in creating compelling sales content and materials
- Support company in any new projects as and when required
Requirements
- Min 2 years' experience in F&B
- Proven leadership skill and experience leading a team
- Energetic, self-driven, can-do attitude
- Love for F&B space, familiarity with the local F&B scene
- Strong communicator, spoken and written
- Candidate should ideally possess a tertiary qualification
Marketing Executive / Senior Marketing Executive in London employer: Menu 2
The Brewerkz Group is an excellent employer for aspiring designers, offering a vibrant work culture that fosters creativity and collaboration. With opportunities for professional growth and the chance to work on exciting cross-brand campaigns in a dynamic environment, employees can thrive while contributing to innovative projects that make a real impact. Located in a bustling area, the company provides a unique blend of artistic freedom and teamwork, making it a rewarding place to develop your skills.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive / Senior Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Menu 2 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Menu 2 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Menu 2 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Menu 2. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive / Senior Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Menu 2. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Menu 2:Show us that you’ve done your homework! In your application, briefly mention what you admire about Menu 2’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Menu 2
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Menu 2 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Menu 2, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
