At a Glance
- Tasks: Drive product-led growth and revenue through innovative marketing strategies.
- Company: Join Mention Me, a leader in customer advocacy solutions.
- Benefits: Enjoy hybrid working, private medical insurance, and 25 days annual leave.
- Other info: Be part of a vibrant team with regular social events and career development opportunities.
- Why this job: Make a real impact by shaping customer experiences and driving growth.
- Qualifications: Experience in marketing, data analysis, and product growth strategies.
The predicted salary is between 36000 - 60000 € per year.
At Mention Me, we help customer-obsessed brands turn their superfans into a scalable, profitable growth engine. As our platform evolves to deliver smarter, AI-powered advocacy solutions, product-led growth is becoming a core revenue driver. We are looking for a commercially driven Product Growth Marketing Manager to sit inside our Growth/ Business Unit team and act as the marketing owner of in-product revenue growth. This role is for someone who thrives at the intersection of product, data, and commercial outcomes—using insight, experimentation, and messaging to drive adoption, expansion, and monetisation through the product itself.
You will be the marketing counterpart on the Growth/ Business unit team, responsible for shaping how customers discover, adopt, and expand their usage of Mention Me via the product experience on ecommerce marketplaces. This person would also have ownership and accountability for delivering the pipe required through this channel via the products.
You’ll be responsible for:
- Crafting impactful messaging and positioning
- Driving feature adoption, expansion, and upsell
- Influencing roadmap priorities through growth insights
- Supporting pipe growth
- Translating customer behaviour into experiments that unlock revenue
You’ll work day‑to‑day with Product, Engineering, Data, Demand Generation, Sales, and Customer Success, owning growth initiatives end‑to‑end—from hypothesis to impact.
What You’ll Be Doing
- Drive revenue through product
- Own product‑led growth initiatives that drive revenue by increasing activation, adoption, expansion, and net new ARR
- Identify and execute opportunities for in‑product upsell, cross‑sell, and packaging optimisation
Benefits
- Hybrid working
- Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
- Life insurance
- Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you
- Enhanced parental leave
- 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
- Regular social events, from chocolate‑tasting and pottery‑making to poker nights and picnics
- Up‑to‑date tech you’ll need (we love Macs)
Product Growth Marketing Manager employer: Mention Me
At Mention Me, we pride ourselves on being an exceptional employer that champions innovation and collaboration in a vibrant work culture. Our commitment to employee growth is reflected in our hybrid working model, comprehensive benefits including private medical insurance and enhanced parental leave, and regular social events that foster team spirit. Join us in our London office to be part of a forward-thinking team dedicated to transforming customer advocacy into a powerful growth engine for brands.
StudySmarter Expert Advice🤫
We think this is how you could land Product Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Mention Me. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in product growth and marketing. This is your chance to shine!
✨Tip Number 3
Prepare for the interview by understanding Mention Me's products inside out. Think about how you can drive revenue through product-led growth and be ready to share your ideas.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace Product Growth Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for product growth marketing shine through. We want to see how much you care about driving revenue and making an impact in the e-commerce space!
Tailor Your Message:Make sure to customise your application to highlight your experience with product-led growth initiatives. We love seeing how you've used data and insights to drive adoption and upsell opportunities in your previous roles.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Remember, less is often more!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Mention Me
✨Know the Product Inside Out
Before your interview, make sure you thoroughly understand Mention Me's platform and its features. Familiarise yourself with how their AI-powered advocacy solutions work and think about how you can contribute to product-led growth. This will show your genuine interest and help you discuss how you can drive revenue through product effectively.
✨Prepare Data-Driven Insights
Since this role is all about using data to influence growth, come prepared with examples of how you've used data in previous roles to drive marketing initiatives. Think about specific metrics you've improved and how you translated customer behaviour into actionable insights. This will demonstrate your analytical skills and commercial mindset.
✨Craft Your Messaging Strategy
As a Product Growth Marketing Manager, you'll need to craft impactful messaging. Prepare a few ideas on how you would position Mention Me’s offerings to enhance feature adoption and upselling. This will not only showcase your creativity but also your understanding of the market and customer needs.
✨Showcase Collaboration Skills
This role involves working closely with various teams like Product, Engineering, and Sales. Be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully worked with different departments to achieve common goals, as this will highlight your ability to own growth initiatives end-to-end.
