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- Tasks: Lead and optimise demand generation strategies to drive pipeline growth and revenue.
- Company: Dynamic IT services company with a focus on innovation and collaboration.
- Benefits: Hybrid working, private medical insurance, enhanced parental leave, and 25 days annual leave.
- Why this job: Join a fast-paced environment and make a real impact on pipeline success.
- Qualifications: 5-8+ years in B2B demand generation, strong analytical skills, and experience with marketing automation.
- Other info: Enjoy regular social events and work with cutting-edge technology.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are looking for a strategic, data‑driven Senior Manager, Demand Generation to own and scale our full pipeline engine, across inbound and outbound motions. This role will lead the planning, execution, and optimisation of multi‑channel demand programs, working closely with our digital agency partners and SDR team to ensure consistent, predictable, and high‑quality pipeline generation. You will be accountable for designing programs that drive awareness, engagement, conversion, and revenue—from the top of the funnel all the way to qualified sales opportunities.
Key Responsibilities
- Pipeline Ownership & Growth
- Own the full-funnel demand generation strategy to meet monthly, quarterly, and annual pipeline targets.
- Build and optimise inbound and outbound programs that drive qualified leads and revenue opportunities.
- Work alongside the Product Growth Marketing leads to deliver pipeline for each team.
- Develop pipeline forecasts, track progress, and communicate performance proactively to marketing and sales leadership.
- Paid Digital / SEO / AEO
- Manage integrated campaigns across paid search, paid social, SEO, content, email, and website optimisation.
- Partner with a digital agency to execute and refine high‑performing acquisition programs.
- Develop compelling content and offers to increase conversion across the funnel (reports, webinars, landing pages, nurture programs, etc.).
- Increase organic traffic by developing a strong SEO strategy alongside the agency, especially to manage the re‑brand messaging/positioning.
- Improve lead‑to‑opportunity conversion through testing, CRO, and continuous optimisation.
- Build a robust AEO strategy and grow this channel to drive opportunities.
- Build targeted outbound programs in collaboration with SDR lead— including audience segmentation, messaging frameworks, sequencing, and activation plans.
- Equip SDRs with high‑quality lists, insights, and campaigns that increase relevance and booking rates.
- Analyse outbound performance and iterate quickly based on data.
- Cross‑Functional Alignment
- Work closely with Sales, SDRs, Product Growth Marketing, and RevOps to ensure tight alignment on ICP, messaging, funnel definitions, and qualification criteria.
- Run regular pipeline syncs to optimise follow‑up, lead routing, and SLA adherence.
- Technology & Data
- Use marketing automation, CRM, and analytics platforms to build scalable, measurable programs.
- Monitor key performance metrics (CAC, conversion rates, velocity, pipeline contribution) and refine programs accordingly.
- Maintain strong data hygiene and ensure compliance with privacy regulations.
- Proficiency with HubSpot, Salesforce.
Requirements
- 5-8+ years of B2B demand generation experience, ideally within SaaS or fast‑growth environments.
- Demonstrated success delivering significant pipeline (15M+)—from both inbound and outbound channels.
- Hands‑on expertise with marketing automation (HubSpot/Marketo), CRM (Salesforce), and advertising platforms.
- Strong analytical mindset with ability to interpret data, derive insights, and inform decisions.
- Experience managing agencies, freelancers, or external partners.
- Proven collaboration with SDR teams or sales organisations.
- Exceptional communication, project management, and stakeholder alignment skills.
- Ability to operate both strategically and tactically in a high‑growth, fast‑paced environment.
What We’re Looking For
- A builder who loves designing scalable demand machines.
- A data‑driven marketer who obsesses over pipeline impact & delivery.
- A collaborator who works seamlessly across marketing, sales, and external partners.
- A proactive leader who thrives on ownership, experimentation, and continuous improvement.
Benefits
- Hybrid working.
- Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives.
- Life insurance.
- Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you.
- Enhanced parental leave.
- 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer.
- Regular social events, from chocolate‑tasting and pottery‑making to poker nights and picnics.
- Up‑to‑date tech you’ll need (we love Macs).
Seniority level: Mid‑Senior level. Employment type: Contract. Job function: Marketing. Industries: IT Services and IT Consulting.
Senior Manager, Demand Generation (Maternity Cover) in London employer: Mention Me
Contact Detail:
Mention Me Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Demand Generation (Maternity Cover) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show up with questions that demonstrate your interest and knowledge about their demand generation strategies. It’ll make you stand out!
✨Tip Number 3
Practice your pitch! We suggest crafting a concise summary of your experience and how it aligns with the role. This will help you communicate your value effectively during interviews.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a better chance of being noticed by our hiring team.
We think you need these skills to ace Senior Manager, Demand Generation (Maternity Cover) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Show Your Data-Driven Mindset: Since this role is all about being strategic and data-driven, include specific examples of how you've used data to drive pipeline growth in your previous roles. Numbers speak louder than words, so let’s see those metrics!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate a well-structured application that gets straight to the heart of your experience and how it relates to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Mention Me
✨Know Your Numbers
As a Senior Manager in Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on your pipeline numbers, conversion rates, and CAC. Be ready to discuss how you've driven significant pipeline growth in previous roles.
✨Showcase Your Strategic Mindset
This role requires a strategic approach to demand generation. Prepare examples of how you've designed and executed successful multi-channel campaigns. Highlight your experience with both inbound and outbound strategies, and be ready to discuss the results.
✨Collaboration is Key
You'll be working closely with various teams, so emphasise your collaborative skills. Share specific instances where you've aligned marketing efforts with sales or SDR teams to achieve common goals. This will show that you can work effectively across departments.
✨Be Data-Driven
A strong analytical mindset is crucial for this position. Prepare to discuss how you've used data to inform your decisions and optimise campaigns. Bring examples of how you've monitored performance metrics and iterated on strategies based on insights.
