At a Glance
- Tasks: Lead exciting demand generation campaigns and drive real impact for top brands.
- Company: Join Mention Me, a unique referral marketing platform behind brands like PUMA and Farfetch.
- Benefits: Enjoy hybrid working, private medical insurance, and 25 days annual leave plus public holidays.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Make a visible impact on revenue and work with strong leadership support.
- Qualifications: 4-6 years in B2B demand generation and hands-on HubSpot experience required.
The predicted salary is between 36000 - 60000 € per year.
Role Overview Mention Me is the referral marketing and customer advocacy platform behind brands like PUMA, Farfetch, and Charlotte Tilbury. We’re looking for a Demand Generation Manager to help scale pipeline and revenue across one of our Growth pods. Reporting into the Senior Demand Generation Manager, you’ll be responsible for planning, executing, and optimising multi-channel demand programs that drive qualified pipeline and be accountable for the pipeline attached to the specific growth pod. You’ll work closely with Product Marketing, SDRs, Sales, and external agencies to turn strategy into impact. This is a hands‑on role with real ownership — ideal for someone who enjoys both strategy and execution.
Key Responsibilities
- Pipeline & Campaign Execution
- Own the planning and execution of demand generation campaigns across:
- HubSpot (email campaigns, automated workflows, nurture sequences) - you will use HubSpot daily to build and execute campaigns
- Paid media (Google, LinkedIn, Meta)
- Webinars and virtual events - own the monthly programme end‑to‑end from topic selection and speaker coordination through to promotion, execution, and post‑event nurture
- In‑person events and partner activations - manage logistics, attendance targets, and pipeline follow‑through
- Content‑led campaigns in partnership with the content team
- Translate GTM priorities from Product Marketing into scalable demand programs
- Manage campaign calendars, launches, and performance reporting
- Drive the PLG motion through demand generation
- Pod Support & Collaboration
- Partner closely with PMMs aligned to the pod
- Build pod‑specific campaign plays while maintaining central consistency
- Work with the relevant SDR and the SDR Team Lead to optimise lead handover and conversion
- Channel Optimisation
- Own performance across key demand channels:
- Paid social and search
- HubSpot campaign execution - building, testing, and optimising email campaigns, nurture sequences, and event workflows
- Email programme management - segmentation, A/B testing, deliverability, performance reporting
- Website conversion paths (in partnership with agency)
- Webinar and event pipeline - measuring registration‑to‑attendance‑to‑pipeline conversion, optimising promotion channels, and refining post‑event follow‑up
- Continuously test, learn, and optimise messaging, targeting, and formats
- Measurement & Reporting
- Track and report on:
- MQLs, SQLs, and pipeline value
- CAC and channel efficiency
- Funnel conversion rates
- Webinar and event ROI (registrations, attendance, pipeline generated)
- Email and nurture programme performance (progression through funnel, not just opens and clicks)
- Use insights to improve campaign effectiveness and inform future strategy
- Cross‑functional & Agency Management
- Work alongside digital and website agencies to deliver campaigns at pace
- Collaborate with Brand, Design, and Events to ensure strong execution
- Support the Senior Demand Gen Manager on planning, forecasting, and experimentation
What We’re Looking For
- Experience
- 4–6 years’ experience in B2B demand generation or growth marketing
- Proven experience driving pipeline in a SaaS or high‑growth tech environment
- Hands‑on experience running multi‑channel campaigns end‑to‑end
- Comfortable working with SDR and Sales teams
- HubSpot is central to this role. You will need hands‑on experience with Marketing Hub – email campaigns, nurture sequences, list segmentation, and campaign reporting. If HubSpot isn’t a tool you use daily, this isn’t the right fit.
- Proven experience planning and running webinars and events that generate measurable pipeline, not just attendance
- Proven experience building and optimising email nurture programmes that drive measurable funnel progression, not just opens and clicks
- Bias towards action. You will need to be comfortable making decisions with imperfect information and iterating fast.
- Skills & Attributes
- Strong analytical mindset – confident with data, dashboards, and optimisation
- Excellent campaign management and stakeholder communication skills
- Comfortable balancing multiple priorities across pods
- Bias towards action, experimentation, and continuous improvement
- Nice to Have
- Experience supporting multiple products or customer segments
- Familiarity with PLG or eCommerce/Shopify ecosystems
- Experience working in a pod‑based or matrixed org structure
- Familiarity with attribution tools like Dreamdata, Fibbler, or similar multi‑touch attribution platforms
Why Join Now
- Visible impact. Pipeline is the number one priority for the business. Your work will be directly connected to revenue and visible at board level.
- Differentiated product. Mention Me’s referral and advocacy platform is genuinely unique in the market. You’re not selling another commodity SaaS tool.
- Strong leadership support. The CEO, VP Marketing, and your direct manager are all aligned on investing in this function. You won’t be fighting for budget or attention.
Reporting Structure Snapshot
VP Marketing └── Senior Demand Generation Manager └── Demand Generation Manager (this role)
Here are some of our favourite perks and benefits, but we have so many more!
- Hybrid working
- Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
- Life insurance
- Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you
- Enhanced parental leave
- 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
- Up‑to‑date tech you’ll need (we love Macs)
Demand Generation Manager (Maternity Cover) employer: Mention Me
Mention Me is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture where your contributions directly impact revenue and visibility at the board level. With strong leadership support, hybrid working options, and a comprehensive benefits package including private medical insurance and enhanced parental leave, you'll thrive in a collaborative environment that values innovation and personal milestones.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in demand generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Demand Generation Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Generation Manager role. Highlight your experience with multi-channel campaigns and HubSpot, as these are key to what we’re looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific results you’ve achieved in previous roles. Numbers speak volumes, so if you’ve driven pipeline or improved conversion rates, let us know!
Be Authentic:We want to get to know the real you! Use your application to showcase your personality and passion for demand generation. A bit of flair can make your application stand out from the crowd.
Apply Through Our Website:For the best chance of success, apply directly through our website. It’s the easiest way for us to see your application and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Mention Me
✨Know Your HubSpot Inside Out
Since HubSpot is central to this role, make sure you’re well-versed in its functionalities. Brush up on email campaigns, nurture sequences, and reporting features. Being able to discuss specific examples of how you've used HubSpot effectively will show your hands-on experience.
✨Showcase Your Campaign Success
Prepare to talk about your past demand generation campaigns. Highlight measurable outcomes like MQLs, SQLs, and pipeline value. Use data to back up your claims and demonstrate how your strategies have driven real results in previous roles.
✨Be Ready for Collaboration Questions
This role involves working closely with various teams, so expect questions about collaboration. Think of examples where you’ve partnered with product marketing, sales, or external agencies to achieve campaign goals. Emphasise your communication skills and ability to balance multiple priorities.
✨Demonstrate Your Analytical Mindset
The job requires a strong analytical approach, so be prepared to discuss how you use data to inform your decisions. Bring examples of how you've optimised campaigns based on performance metrics, and show that you’re comfortable making decisions with imperfect information.
