At a Glance
- Tasks: Drive product-led growth and revenue through innovative marketing strategies and customer insights.
- Company: Join Mention Me, a dynamic company transforming customer advocacy into profitable growth.
- Benefits: Enjoy hybrid working, private medical insurance, enhanced parental leave, and 25 days annual leave.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Be at the forefront of AI-powered solutions and make a real impact on product growth.
- Qualifications: 5+ years in product growth or marketing with strong analytical and commercial skills.
The predicted salary is between 60000 - 80000 £ per year.
At Mention Me, we help customer-obsessed brands turn their superfans into a scalable, profitable growth engine. As our platform evolves to deliver smarter, AI-powered advocacy solutions, product-led growth is becoming a core revenue driver.
We’re looking for a Product Growth Marketing Manager to sit inside our Growth/ Business Unit team and act as the marketing owner of in-product revenue growth. This role is for someone who thrives at the intersection of product, data, and commercial outcomes—using insight, experimentation, and messaging to drive adoption, expansion, and monetisation through the product itself.
You will be the marketing counterpart on the Growth/ Business unit team, responsible for shaping how customers discover, adopt, and expand their usage of Mention Me via the product experience on ecommerce marketplaces. This person would also have ownership and accountability for delivering the pipe required through this channel via the products.
This is not a traditional launch-led or sales-enablement PMM role. Instead, you’ll:
- Drive pipe growth, messaging, positioning, activation, feature adoption, expansion, and upsell
- Influence roadmap priorities through growth insights
- Translate customer behaviour into experiments that unlock revenue
You’ll work day-to-day with Product, Engineering, Data, Demand Generation, Sales, and Customer Success, owning growth initiatives end-to-end—from hypothesis to impact.
Core responsibilities & outcomes
- Drive revenue through product
- Own product-led growth initiatives that drive revenue by increasing activation, adoption, expansion, and net new ARR
- Identify and execute opportunities for in-product upsell, cross-sell, and packaging optimisation
- Partner with Sales and CS to align product-led motions with commercial plays
- Lead experimentation & optimisation
- Define growth hypotheses based on user behaviour, funnel analysis, and customer insight
- Design and run experiments across onboarding, in-product messaging, feature discovery, and pricing.
- Use data to measure impact, iterate quickly, and scale what works
- Own in-product messaging & positioning
- Develop clear, compelling in-product value narratives that drive action
- Ensure the right message reaches the right user at the right moment in the journey
- Translate complex product value into simple, outcome-focused language
- Be the voice of the customer in the Growth team
- Stay close to customers to understand needs, objections, and moments of friction
- Feed insights into roadmap prioritisation and growth opportunities
- Continuously refine personas, JTBD, and lifecycle stages based on real usage
- Collaborate cross-functionally
- Work closely with Product Managers and Engineers to ship growth initiatives
- Partner with Data to define success metrics and dashboards
- Align with Marketing on lifecycle, campaigns, and narrative consistency
What success looks like
- Increased activation and feature adoption rates resulting in increased revenue
- Measurable uplift in product-led revenue (expansion, upsell, cross-sell)
- Faster time-to-value for new customers
- Scalable, repeatable growth experiments embedded into how the product is built
We’d love to hear from you if you have
- 5+ years’ experience in product growth, growth marketing, or product marketing with strong commercial acumen
- Proven experience driving commercial outcomes through product changes
- Strong analytical mindset—comfortable working with data, funnels, and experimentation
- Experience collaborating closely with Product and Engineering teams
- Ability to translate insight into action and narrative into behaviour
- A customer-first mindset with a bias toward impact over output
- (B2B SaaS experience strongly preferred)
What this role is not
- Not a pure launch or sales-enablement role
- Not focused on top-of-funnel demand generation
- Not a traditional “PMM sitting in Marketing only” role
This is a hands-on growth role embedded in product, with direct accountability for revenue impact.
Interview process
- 1st stage: Hiring Manager call (25 mins)
- 2nd stage: VP Marketing interview (25 mins)
- 3rd stage: In-person task interview with Growth & Commercial leaders (1 hour)
Benefits
- Hybrid working
- Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
- Life insurance
- Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you
- Enhanced parental leave
- 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
- Up-to-date tech you’ll need (we love Macs)
Product Growth Marketing Manager in Cardiff employer: Mention Me
Mention Me is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation thrives. Located in a vibrant area, we provide our team with the opportunity to engage with diverse SMB and mid-market clients, ensuring meaningful contributions to their success while enjoying a supportive environment that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Product Growth Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mention Me and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mention Me are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mention Me on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mention Me. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Growth Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mention Me. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mention Me:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mention Me’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mention Me
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mention Me will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mention Me, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
