Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise demand generation strategies to drive pipeline growth and revenue.
- Company: Dynamic SaaS company focused on innovative marketing solutions.
- Benefits: Hybrid working, private medical insurance, enhanced parental leave, and 25 days annual leave.
- Why this job: Join a fast-paced environment and make a real impact on pipeline success.
- Qualifications: 5-8 years in B2B demand generation with strong analytical and collaboration skills.
- Other info: Enjoy regular social events and a supportive team culture.
The predicted salary is between 48000 - 72000 £ per year.
We are looking for a strategic, data-driven Senior Manager, Demand Generation to own and scale our full pipeline engine, across inbound and outbound motions. This role will lead the planning, execution, and optimisation of multi‐channel demand programs, working closely with our digital agency partners and SDR team to ensure consistent, predictable, and high‐quality pipeline generation.
You will be accountable for designing programs that drive awareness, engagement, conversion, and revenue - from the very top of the funnel all the way to qualified sales opportunities.
Key Responsibilities- Pipeline Ownership & Growth
- Own the full‐funnel demand generation strategy to meet monthly, quarterly, and annual pipeline targets.
- Build and optimise inbound and outbound programs that drive qualified leads and revenue opportunities.
- Work alongside the Product Growth Marketing leads to deliver pipe for each team.
- Develop pipeline forecasts, track progress, and communicate performance proactively to marketing and sales leadership.
- Paid Digital / SEO/AEO
- Manage integrated campaigns across paid search, paid social, SEO, content, email, and website optimisation.
- Partner with a digital agency to execute and refine high‐performing acquisition programs.
- Develop compelling content and offer to increase conversion across the funnel (reports, webinars, landing pages, nurture programs, etc.)
- Increase organic traffic by developing a strong SEO strategy alongside the agency, especially to manage the re‐brand messaging/ positioning.
- Improve lead‐to‐opportunity conversion through testing, CRO, and continuous optimisation.
- Build a robust AEO strategy and grow this channel to drive opportunities.
- Build targeted outbound programs in collaboration with SDR lead - including audience segmentation, messaging frameworks, sequencing, and activation plans.
- Equip SDRs with high‐quality lists, insights, and campaigns that increase relevance and booking rates.
- Analyse outbound performance and iterate quickly based on data.
- Cross‐Functional Alignment
- Work closely with Sales, SDRs, Product Growth Marketing, and RevOps to ensure tight alignment on ICP, messaging, funnel definitions, and qualification criteria.
- Run regular pipeline syncs to optimise follow‐up, lead routing, and SLA adherence.
- Technology & Data
- Use marketing automation, CRM, and analytics platforms to build scalable, measurable programs.
- Monitor key performance metrics (CAC, conversion rates, velocity, pipeline contribution) and refine programs accordingly.
- Maintain strong data hygiene and ensure compliance with privacy regulations.
- 5–8+ years of B2B demand generation experience, ideally within SaaS or fast‐growth environments.
- Demonstrated success delivering significant pipeline (15M and above) —from both inbound and outbound channels.
- Hands‐on expertise with marketing automation (HubSpot/Marketo), CRM (Salesforce), and advertising platforms.
- Strong analytical mindset with ability to interpret data, derive insights, and inform decisions.
- Experience managing agencies, freelancers, or external partners.
- Proven collaboration with SDR teams or sales organisations.
- Exceptional communication, project management, and stakeholder alignment skills.
- Ability to operate both strategically and tactically in a high‐growth, fast‐paced environment.
- A builder who loves designing scalable demand machines.
- A data‐driven marketer who obsesses over pipeline impact & delivery.
- A collaborator who works seamlessly across marketing, sales, and external partners.
- A proactive leader who thrives on ownership, experimentation, and continuous improvement.
Here are some of our favourite perks and benefits, but we have so many more!
- Hybrid working
- Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
- Life insurance
- Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that's important to you
- Enhanced parental leave
- 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
- Regular social events, from chocolate‐tasting and pottery‐making to poker nights and picnics
- Up‐to‐date tech you'll need (we love Macs)
Senior Manager, Demand Generation (Maternity Cover) in London employer: Mention Me Ltd
Contact Detail:
Mention Me Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Demand Generation (Maternity Cover) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way in landing that dream job.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills and achievements. Engage with relevant content and connect with industry leaders to boost your visibility.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to highlight how your experience aligns with their needs, especially in demand generation strategies. Show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager, Demand Generation (Maternity Cover) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Data Skills: Since this role is all about being data-driven, include specific examples of how you've used data to drive pipeline growth in your previous roles. We love numbers, so don't shy away from sharing metrics that demonstrate your impact!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. A well-structured application goes a long way!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Mention Me Ltd
✨Know Your Numbers
As a Senior Manager in Demand Generation, you'll need to demonstrate your understanding of key metrics. Brush up on pipeline performance indicators like CAC, conversion rates, and lead-to-opportunity ratios. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategic Mindset
This role requires a strategic approach to demand generation. Prepare examples of how you've designed and executed successful multi-channel campaigns. Highlight your experience with both inbound and outbound strategies, and be ready to discuss how you align these with sales and marketing goals.
✨Collaboration is Key
You'll be working closely with various teams, so emphasise your collaboration skills. Share specific instances where you've partnered with sales, SDRs, or external agencies to achieve pipeline growth. This will show that you can work effectively across departments.
✨Be Ready to Discuss Tools and Tech
Familiarity with tools like HubSpot and Salesforce is crucial. Be prepared to talk about your hands-on experience with these platforms and how you've leveraged them to optimise campaigns. Mention any specific projects where technology played a key role in your success.
