Demand Generation Manager (Maternity Cover) in London

Role Overview

Mention Me is the referral marketing and customer advocacy platform behind brands like PUMA, Farfetch, and Charlotte Tilbury. We're looking for a Demand Generation Manager to help scale pipeline and revenue across one of our Growth pods. Reporting into the Senior Demand Generation Manager, you'll be responsible for planning, executing, and optimising multi-channel demand programs that drive qualified pipeline and be accountable for the pipeline attached to the specific growth pod. You'll work closely with Product Marketing, SDRs, Sales, and external agencies to turn strategy into impact. This is a hands‐on role with real ownership — ideal for someone who enjoys both strategy and execution.

Key Responsibilities

• Pipeline & Campaign Execution
  • Own the planning and execution of demand generation campaigns across:
  • HubSpot (email campaigns, automated workflows, nurture sequences) - you'll use HubSpot daily to build and execute campaigns
  • Paid media (Google, LinkedIn, Meta)
  • Webinars and virtual events - own the monthly programme end‐to‐end from topic selection and speaker coordination through to promotion, execution, and post‐event nurture
  • In‐person events and partner activations - manage logistics, attendance targets, and pipeline follow‐through
  • Content‐led campaigns in partnership with the content team
  • Translate GTM priorities from Product Marketing into scalable demand programs
  • Manage campaign calendars, launches, and performance reporting
  • Drive the PLG motion through demand generation
• Pod Support & Collaboration
  • Partner closely with PMMs aligned to the pod
  • Build pod‐specific campaign plays while maintaining central consistency
  • Work with the relevant SDR and the SDR Team Lead to optimise lead handover and conversion
• Channel Optimisation
  • Own performance across key demand channels:
  • Paid social and search
  • HubSpot campaign execution - building, testing, and optimising email campaigns, nurture sequences, and event workflows
  • Email programme management - segmentation, A/B testing, deliverability, performance reporting
  • Website conversion paths (in partnership with agency)
  • Webinar and event pipeline - measuring registration‐to‐attendance‐to‐pipeline conversion, optimising promotion channels, and refining post‐event follow‐up
  • Continuously test, learn, and optimise messaging, targeting, and formats
• Measurement & Reporting
  • Track and report on:
  • MQLs, SQLs, and pipeline value
  • CAC and channel efficiency
  • Funnel conversion rates
  • Webinar and event ROI (registrations, attendance, pipeline generated)
  • Email and nurture programme performance (progression through funnel, not just opens and clicks)
  • Use insights to improve campaign effectiveness and inform future strategy
• Cross‐functional & Agency Management
  • Work alongside digital and website agencies to deliver campaigns at pace
  • Collaborate with Brand, Design, and Events to ensure strong execution
  • Support the Senior Demand Gen Manager on planning, forecasting, and experimentation

What We're Looking For

• Experience
  • 4–6 years' experience in B2B demand generation or growth marketing
  • Proven experience driving pipeline in a SaaS or high‐growth tech environment
  • Hands‐on experience running multi‐channel campaigns end‐to‐end
  • Comfortable working with SDR and Sales teams
  • HubSpot is central to this role. You'll need hands‐on experience with Marketing Hub – email campaigns, nurture sequences, list segmentation, and campaign reporting. If HubSpot isn't a tool you use daily, this isn't the right fit.
  • Proven experience planning and running webinars and events that generate measurable pipeline, not just attendance
  • Proven experience building and optimising email nurture programmes that drive measurable funnel progression, not just opens and clicks
  • Bias towards action. You'll need to be comfortable making decisions with imperfect information and iterating fast.
• Skills & Attributes
  • Strong analytical mindset – confident with data, dashboards, and optimisation
  • Excellent campaign management and stakeholder communication skills
  • Comfortable balancing multiple priorities across pods
  • Bias towards action, experimentation, and continuous improvement

Nice to Have

• Experience supporting multiple products or customer segments
• Familiarity with PLG or eCommerce/Shopify ecosystems
• Experience working in a pod‐based or matrixed org structure
• Familiarity with attribution tools like Dreamdata, Fibbler, or similar multi‐touch attribution platforms

Why Join Now

• Visible impact. Pipeline is the number one priority for the business. Your work will be directly connected to revenue and visible at board level.
• Differentiated product. Mention Me's referral and advocacy platform is genuinely unique in the market. You're not selling another commodity SaaS tool.
• Strong leadership support. The CEO, VP Marketing, and your direct manager are all aligned on investing in this function. You won't be fighting for budget or attention.

Reporting Structure Snapshot

VP Marketing
└── Senior Demand Generation Manager
└── Demand Generation Manager (this role)

Here are some of our favourite perks and benefits, but we have so many more!

• Hybrid working
• Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
• Life insurance
• Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that's important to you
• Enhanced parental leave
• 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
• Up‐to‐date tech you'll need (we love Macs)