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- Tasks: Lead the UKI marketing strategy and create impactful event campaigns.
- Company: Join Databricks, a leading data and AI company with a global presence.
- Benefits: Comprehensive benefits, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while building a high-performing team.
- Qualifications: 10+ years in regional marketing, team management, and event programme development.
- Other info: Collaborative atmosphere with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
In this critical role, you will be responsible for developing the UK & Ireland field marketing strategy, building new and optimising existing programmes that maximise impact on various targets. You should have a proven track record of hiring and leading a best-in-class team of talented, highly effective field marketers. You should also enjoy developing strong relationships with sales and marketing stakeholders and thrive on creating innovative, out-of-the-box event campaigns. You will be reporting to the EMEA VP of Marketing.
The impact you will have:
- Development and ownership of an integrated field marketing strategy for the UKI region, based on ROI analysis and business objectives.
- Fully optimised event programme strategy derived from evaluation of target audiences, demand generation engine performance, tested hypotheses, and analysis of conversion rates.
- Best practices shared with the rest of EMEA and global counterparts, and the rest of the marketing organisation.
- Meet or exceed defined targets for live and virtual field programmes and third party sponsorships to drive engagement, increase conversion rates, and generate leads and pipeline.
- Development of scalable and efficient high-impact field marketing programmes, processes, and sales enablement standards.
- Seamless flow of leads from field events into marketing automation systems and to sales team stakeholders to maximise pipeline generation and conversion.
- Building and driving solid partnerships with critical field stakeholders.
- Hire and facilitate the growth and development of team members through coaching and mentorship.
What we look for:
- 10+ years of experience managing events and regional marketing in UKI, including at least five years running field marketing programmes and three years managing people.
- Have a proven track record of building/managing high-performing teams.
- Experience in pipeline building, with responsibility and accountability for sales.
- Experience holding/managing large event budgets.
- Experience building new event programmes, documentation, and enablement of cross-functional teams at scale.
- Experience driving increased demand and conversions for field marketing programmes.
- Strong background in data management/analytics and metrics, and reporting to key stakeholders.
- Strong project, communication, and time management skills with the ability to effectively manage numerous projects simultaneously in a fast-paced, collaborative environment.
- Ability to use CRM (SFDC), analytical tools, and marketing automation systems (Marketo).
- Travel for events will be required (when appropriate).
Sr. Manager, UKI Marketing employer: Menlo Ventures
Contact Detail:
Menlo Ventures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Manager, UKI Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past successes in field marketing. Share case studies of campaigns you've led and the impact they had. This will help you stand out as a candidate who knows their stuff.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in terms of ROI and lead generation. Tailor your answers to show you understand their needs and can deliver results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Databricks. Let’s make it happen!
We think you need these skills to ace Sr. Manager, UKI Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences mentioned in the job description. Highlight your achievements in field marketing and team management to show us you’re the perfect fit for this role.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about the role and how your background aligns with our mission. Share specific examples of successful campaigns or teams you've led that demonstrate your expertise.
Showcase Your Data Skills: Since data management and analytics are key for this position, make sure to include any relevant experience you have with CRM systems, analytical tools, and marketing automation. We want to see how you’ve used data to drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Menlo Ventures
✨Know Your Marketing Metrics
Make sure you brush up on your data management and analytics skills. Be ready to discuss how you've used metrics to drive marketing strategies in the past, especially in relation to ROI analysis and conversion rates. This will show that you understand the importance of data in making informed decisions.
✨Showcase Your Team Leadership Skills
Prepare examples of how you've built and managed high-performing teams. Highlight your experience in coaching and mentoring team members, as well as any successful projects that resulted from strong team collaboration. This is crucial since the role involves leading a talented group of marketers.
✨Demonstrate Your Event Management Expertise
Be ready to talk about your experience with both live and virtual events. Discuss specific programmes you've developed or optimised, and how they impacted lead generation and engagement. This will help illustrate your ability to create innovative event campaigns that align with business objectives.
✨Build Relationships with Stakeholders
Think of examples where you've successfully collaborated with sales and marketing stakeholders. Emphasise your ability to build solid partnerships and ensure seamless communication between teams. This is key for maximising pipeline generation and conversion, which is a big part of the role.
