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- Tasks: Lead performance marketing strategy and execution across multiple channels to drive subscriber growth.
- Company: Join Lovable, a fast-growing startup revolutionising software creation for millions worldwide.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in a high-growth role at the forefront of digital innovation.
- Qualifications: 8+ years in performance marketing with strong analytical skills and team leadership experience.
- Other info: Collaborative culture focused on ownership, speed, and making a difference.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced, driven Performance Marketing Lead to own and scale paid acquisition at Lovable. You’ll run paid marketing in a data‑led way across search, social, display and other media, shaping how we acquire new subscribers to a revolutionary product category. This is a high growth, high impact role in one of the fastest growing startups globally.
Why Lovable?
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.
We’re a small, talent‑dense team building a generation‑defining company from Stockholm. We value extreme ownership, high velocity and low‑ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.
What we’re looking for:
- 8+ years of performance marketing experience and at least 2 years running teams of 5+ across multiple areas of performance marketing.
- Excellent analytical skills with SQL knowledge and the ability to take a large dataset and extract valuable insights.
- Proven experience owning multi-channel paid marketing (search, social, display, emerging channels) and managing meaningful budgets (multi million, preferably reaching 8+ figure scale).
- Deep working knowledge of attribution, incrementality testing, MMM, funnel analysis, cohort/LTV analysis and performance optimisation.
- Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.
- Comfort with ambiguity and pivoting fast as Lovable develops its paid marketing strategy.
- Early adopter of AI in performance marketing.
What you’ll be doing:
- Own performance marketing strategy and execution for Lovable: channel strategy, managing and scaling budgets in the most effective places.
- Build, optimise and continually improve frameworks for testing, creative optimisation, budget allocation and working with analytics on attribution, MMM and incremental lift testing.
- Diagnose the biggest opportunities using data and prioritise the highest leverage work to drive impact quickly.
- Work with agencies and in-house teams to develop an ad creative strategy to match Lovable’s media budget across Meta, TikTok, YouTube etc.
- Dive into data, working with SQL & BI tools to gather insights that help us make better decisions day‑to‑day, week‑to‑week and month‑to‑month.
- Collaborate with onboarding and activation product squads to give users a seamless, personalised journey from ad → subscription.
- Innovate with AI in performance marketing.
Performance Marketing Lead employer: Menlo Ventures
Contact Detail:
Menlo Ventures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your performance marketing successes. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. Be ready to discuss your analytical skills and how you've used data to drive results in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Lovable.
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for performance marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the digital world with Lovable.
Tailor Your Experience: Make sure to highlight your relevant experience in performance marketing, especially any work with multi-channel paid strategies. We love seeing how your background aligns with our needs, so don’t hold back on those impressive stats and achievements!
Be Data-Driven: Since we’re all about data-led decisions, include specific examples of how you've used analytics to drive results in your previous roles. Show us your SQL skills and how you’ve turned data into actionable insights that made a difference.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. We want to quickly understand your qualifications and how you can contribute to our team, so keep it sharp and focused.
How to prepare for a job interview at Menlo Ventures
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to demonstrate your analytical prowess. Brush up on your SQL skills and be ready to discuss how you've used data to drive decisions in past roles. Prepare specific examples of how you've extracted insights from large datasets to optimise campaigns.
✨Showcase Your Multi-Channel Experience
Make sure you can talk confidently about your experience across various paid marketing channels. Be prepared to share successful strategies you've implemented in search, social, and display advertising. Highlight any innovative approaches you've taken, especially with emerging channels.
✨Communicate Like a Pro
Excellent communication is key in this role. Practice explaining complex marketing concepts in simple terms, as you'll need to adapt your language for different stakeholders. Think of examples where you've successfully collaborated with teams or clients to achieve marketing goals.
✨Embrace the Ambiguity
Lovable thrives in a fast-paced environment, so be ready to discuss how you've navigated uncertainty in previous roles. Share experiences where you've pivoted quickly in response to changing market conditions or internal strategies, showcasing your adaptability and problem-solving skills.
