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For Companies At a Glance
- Tasks: Craft compelling product narratives and drive marketing campaigns for innovative fund administration products.
- Company: Join Carta, a leading tech company transforming private market infrastructure.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in the fintech space while working with a dynamic team.
- Qualifications: 3+ years in product marketing, preferably in SaaS or fintech.
- Other info: Collaborative environment with ambitious plans for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
The Company You’ll Join
Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
The Problems You’ll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As the Product & Marketing Manager for Carta in Europe, focused on our fund administration products, you’ll work to:
- Bridge the gap between product development and market adoption by crafting and communicating compelling product narratives that resonate with key customer segments.
- Assist the wider marketing team in the creation and execution of marketing campaigns that drive pipeline growth, grow brand awareness and support revenue targets.
- Collaborate with sales, product, and regional teams to ensure alignment and consistency across all messaging and GTM initiatives.
- Develop robust GTM strategies for new product launches, ensuring successful adoption and market penetration.
- Analyse campaign performance and customer feedback to optimize marketing tactics and inform product improvements.
- Equip internal teams with the tools and knowledge they need to effectively promote and support the product.
- Foster cross-functional communication to ensure that both value proposition and brand promise are clearly understood and delivered at every touchpoint.
- Establish Carta’s fund admin software and services as a legitimate offering for institutional investors and private funds in Europe.
The Team You’ll Work With
You’ll be joining our London-based marketing team who are responsible for growing the Carta brand across Europe. We’re a small but active team who support a range of stakeholders across the business. We love sharing the Carta story and we’re always challenging ourselves with finding new ways to achieve our goals. The team reports up into the UK business unit, but we work closely with the US marketing team on global campaigns and we have the benefit of being able to get support on everything from paid campaigns, design, content and web projects. We have some ambitious plans as we grow our offering in the coming years, making it the perfect time to join if you’re passionate about experimenting, learning and pushing boundaries.
About You
A successful Product & Marketing Manager for this role would likely have:
- 3+ years of experience in product marketing, with exposure to broader marketing functions.
- Preferably, SaaS fintech experience and/or product marketing experience at companies that served venture capital or private equity audiences.
- Demonstrated experience in demand generation and/or brand marketing, ideally in a B2B context.
- A collaborative, adaptable approach suited to fast-paced, ever-evolving environments.
- The curiosity and tenacity to quickly become a product and domain expert.
- An ability to influence individuals across the business, from senior leadership to sales representatives.
- Excellent communication skills. You’ll need to collaborate effectively with diverse teams and stakeholders to drive progress and deliver results cross-functionally.
Senior Product Marketing Manager in London employer: Menlo Ventures
Contact Detail:
Menlo Ventures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in product marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your relevant experience in product marketing, especially in SaaS fintech, and show how it aligns with what we do at Carta.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to quantify your success, as this will help us see the value you can bring to our team.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits into our collaborative and innovative culture, so don’t be afraid to express your passion for product marketing and the private capital markets.
Apply Through Our Website: We encourage you to apply directly through our careers page. This ensures your application gets to the right people quickly and allows us to keep track of all candidates efficiently. Plus, it’s super easy!
How to prepare for a job interview at Menlo Ventures
✨Know Your Product Inside Out
As a Senior Product Marketing Manager, you need to be a product expert. Dive deep into Carta's fund administration software and understand its features, benefits, and how it stands out in the market. This knowledge will help you answer questions confidently and demonstrate your passion for the role.
✨Craft Your Narrative
Prepare to articulate compelling product narratives that resonate with key customer segments. Think about how you can bridge the gap between product development and market adoption. Practise telling stories that highlight your experience in demand generation and brand marketing, especially in the SaaS fintech space.
✨Showcase Collaboration Skills
This role requires working closely with various teams. Be ready to discuss examples of how you've successfully collaborated with sales, product, and marketing teams in the past. Highlight your adaptability and how you’ve fostered cross-functional communication to achieve common goals.
✨Analyse and Optimise
Demonstrate your analytical skills by discussing how you've used campaign performance data and customer feedback to optimise marketing tactics. Prepare to share specific examples of how your insights led to product improvements or successful marketing strategies in previous roles.
