At a Glance
- Tasks: Craft brand positioning and launch strategy for an exciting new menswear brand.
- Company: Join MENFEM, a forward-thinking company in the fashion industry.
- Benefits: Earn $25,000 for a 3-month contract, fully remote work.
- Other info: Opportunity to work on a high-impact project with creative freedom.
- Why this job: Shape a brand narrative and make your mark in the luxury DTC space.
- Qualifications: 5+ years in brand strategy with a strong DTC or fashion portfolio.
The predicted salary is between 25000 - 25000 £ per year.
MENFEM is seeking a Senior Brand Strategist for a 3-month contract to develop the brand positioning and go-to-market strategy for a new menswear brand launching in Q3 2026. You will help define the brand narrative, competitive positioning, and launch campaign framework, delivering a brand book, positioning deck, and campaign brief.
The ideal candidate has over 5 years of experience in brand strategy, including a strong portfolio in DTC or fashion work. The role is fully remote and offers a fixed fee of $25,000.
Brand Strategist — Luxury DTC Launch (Remote) employer: MENFEM
MENFEM is an exceptional employer that values creativity and innovation, offering a fully remote work environment that promotes flexibility and work-life balance. With a focus on employee growth, we provide opportunities for professional development and the chance to contribute to exciting projects in the luxury menswear sector. Join us to be part of a dynamic team that encourages collaboration and celebrates unique perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategist — Luxury DTC Launch (Remote)
✨Put Your Work on Display
As a freelancer in the fashion-apparel sector, your portfolio is your best friend. Make sure to create an eye-catching online presence—think stylish website or Instagram page showcasing your designs. This is where your creativity can shine and attract potential clients like MENFEM!
✨Join Fashion Communities
Get involved in fashion communities, both online and offline. Websites like Behance or DeviantArt are great for showcasing your work, while attending local fashion events or trade shows can help you network with brands and potential clients, opening doors for freelance gigs.
✨Leverage Social Media Marketing
As a freelancer, social media is your marketing engine. Start sharing your creations on platforms like Instagram and TikTok with relevant hashtags to build visibility in the fashion scene. Engage with other creators and brands to boost your discoverability—who knows, MENFEM might just stumble upon your work!
✨Pitch Directly to Brands
Don’t wait for opportunities to come to you; be proactive! Research brands you love, like MENFEM, and reach out with tailored pitches and links to your portfolio. Show them how your unique style can add value to their brand, and you could land some exciting freelance opportunities.
We think you need these skills to ace Brand Strategist — Luxury DTC Launch (Remote)
Some tips for your application 🫡
Showcase Your Style with a Portfolio:As a freelance fashion-apparel professional, your portfolio is your best friend! Make sure to include a diverse range of your work that reflects your unique style and versatility. Whether it's sketches, completed outfits, or even photoshoots you've styled, these visuals speak volumes about your capabilities.
Tailor Your CV to Fashion Trends:When crafting your CV, highlight any relevant experience in the fashion industry. List your design skills, any fashion shows you’ve participated in, and collaborations with other creatives. Don’t forget to mention current trends you’re familiar with – this shows you’re in tune with what’s happening in the industry!
Specify Your Rates and Availability:Since this is a freelance gig, be upfront about your rates and availability in your application. It helps MENFEM to understand if you’re a good fit for their budget and timeline. A clear mention not only shows professionalism but also sets the right expectations from the get-go.
Express Your Passion for Fashion:In your cover letter, let your passion for fashion shine through! Share why you’re excited about the opportunity with MENFEM and how your freelance work can bring something fresh and innovative. This personal touch can make a big difference and help you stand out among other applicants.
How to prepare for a job interview at MENFEM
✨Show Off Your Portfolio
As a freelancer in fashion-apparel, your portfolio is your best friend. Bring along a well-curated selection of your best designs, sketches, and final products. Be prepared to explain your creative process and the inspiration behind your work—this is where you can really shine!
✨Know Your Fabrics and Trends
Brush up on the latest trends and fabric technologies relevant to your niche in fashion-apparel. Be ready to discuss how you select materials and create pieces that not only look good but also fit current market trends. It shows you’re passionate and informed, which clients love!
✨Pitch Your Unique Style
Freelancing means you’re essentially pitching yourself and your unique style. Prepare a concise elevator pitch about what makes you different as a designer. Highlight your skills, style influences, and how you can address the specific needs of MENFEM. The more genuine and enthusiastic you are, the better!
✨Be Ready for Collaboration Questions
Freelancers often need to work closely with clients and other creatives. Expect questions about how you handle feedback, work with teams, or adapt your designs based on client requests. Think of examples from your past experiences where you successfully collaborated or adapted to feedback!
