At a Glance
- Tasks: Lead digital marketing operations and manage agency partnerships to drive brand success.
- Company: Join Siemens Software, a global leader in industrial software with a focus on innovation.
- Benefits: Competitive salary, health benefits, hybrid work model, and opportunities for professional growth.
- Other info: Embrace diversity and bring your authentic self to transform everyday experiences.
- Why this job: Make an impact in a dynamic environment while shaping the future of technology.
- Qualifications: Experience in B2B marketing and strong project management skills are essential.
The predicted salary is between 40500 - 49500 £ per year.
The Digital Marketing Manager serves as a critical link between brand strategy, digital execution, and external agency partnerships.
This role is responsible for running day-to-day digital marketing operations, leading relationships with digital agencies and third-party vendors, supporting brand and campaign strategy, and ensuring successful execution of marketing initiatives across channels.
The ideal candidate brings a combination of B2B marketing experience, agency expertise, strong project management skills, and a strategic mindset.
This individual will help scale marketing efficiency by driving operational excellence, identifying the right partners and solutions, and ensuring alignment between brand objectives and digital execution.
Key Responsibilities
- Agency Management & External Partnerships
- Serve as the primary day-to-day contact for digital marketing agencies and external partners.
- Manage agency scope, deliverables, budgets, timelines, and performance expectations.
- Lead regular planning sessions, status meetings, and business reviews with agency partners.
- Evaluate agency performance and identify opportunities for optimization and increased efficiency.
- Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards.
- Vendor Strategy & Scoping
- Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers.
- Develop requirements, scopes of work, and success criteria for vendor engagements.
- Manage RFP processes, vendor selection, onboarding, and contract support activities.
- Partner with procurement, finance, and legal teams as needed to support vendor relationships.
- Track vendor performance and ROI to advise future investment decisions.
- Brand Strategy & Campaign Support
- Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies.
- Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives.
- Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution.
- Support the development of marketing plans that drive awareness, engagement, and demand generation.
- Digital Marketing Operations
- Manage day-to-day digital marketing workflows, calendars, and operational processes.
- Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities.
- Ensure marketing programs are delivered on time, within budget, and according to established quality standards.
- Identify process improvements that increase team efficiency and operational effectiveness.
- Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities.
- Performance & Optimization
- Supervise key marketing, digital, and vendor performance metrics.
- Partner with agencies and internal stakeholders to analyze campaign results and identify optimization opportunities.
- Develop reporting and insights that help guide future marketing investments and strategic decisions.
- Monitor industry trends, competitive activity, and emerging digital marketing best practices.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
- Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
- Experience working directly with marketing agencies, consultants, and third-party vendors.
- Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.
Preferred Qualifications
- Experience working in both agency and in-house marketing environments.
- Experience supporting brand strategy and integrated campaign planning.
- Experience with marketing automation, CRM platforms, analytics, and reporting tools.
- Background in Saa S, enterprise software, or B2B technology marketing.
- Experience managing agency contracts, scopes of work, and performance reviews.
Success Metrics
- Agency performance against established KPIs and service-level expectations.
- Successful delivery of digital marketing initiatives on time and within budget.
- Stakeholder satisfaction across brand, campaign, and digital marketing teams.
- Effectiveness and ROI of third-party vendor relationships.
- Operational efficiency improvements and process optimization outcomes.
- Brand consistency across digital channels and campaigns.
Why Us?
At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy.
Together, 30,000 people across more than 200 countries build technology that shapes the real world.
You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader.
We're committed to equality and inclusion, and we hire based on merit, skills, and impact.
Bring your curiosity and creativity and help us shape tomorrow!
Our Commitment to Equity and Inclusion in our Diverse Global Workforce
We value your unique identity and perspective.
We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences.
We welcome you to bring your authentic self and transform the everyday with us.
Compensation & Benefits
The salary range for this position is $100,000- $110,000 USD and this role is eligible to earn incentive compensation.
The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training.
Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs. sw. siemens. com/benefits/
Siemens Software. Transform the Everyday.
#LI-LB1 #saas
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
These tools assist our recruitment team but do not replace human judgment.
Final hiring decisions are ultimately made by humans.
If you would like more information about how your data is processed, please contact us.
Digital Marketing Manager in London employer: Mendix
Siemens Software is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to lead impactful projects in the pharmaceutical sector. With a strong focus on professional development, you will have access to continuous learning opportunities and the chance to work alongside industry experts in a dynamic environment. Located in a vibrant area, Siemens offers unique advantages such as flexible working arrangements and a commitment to employee well-being, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mendix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mendix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mendix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mendix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mendix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mendix:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mendix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mendix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mendix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mendix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
