At a Glance
- Tasks: Lead innovative account-based marketing strategies across EMEA to drive engagement and sales.
- Company: Join Siemens Software, a global leader in industrial software with a focus on innovation.
- Benefits: Enjoy a competitive salary, health benefits, and a flexible hybrid work environment.
- Other info: Be part of a diverse team committed to equity and inclusion.
- Why this job: Make a real impact by shaping marketing strategies that resonate across diverse EMEA markets.
- Qualifications: Experience in B2B marketing and account-based strategies is essential.
The predicted salary is between 60000 - 65000 £ per year.
As the Regional Account-Based Marketing (ABM) Manager for EMEA, you will play a key role in bringing Mendix's global ABM strategy to life across the Europe, Middle East, and Africa region. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to implement high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of EMEA markets and accelerate account progression.
While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency. This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse EMEA landscape and enjoys developing innovative account-based programs that move enterprise opportunities forward.
Responsibilities
- Drive Regional ABM Execution: Execute global 1:1 and 1:few ABM strategies in the EMEA region, adapting programs to regional priorities, customer needs, and market dynamics.
- Serve as the voice of the region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on local customer and sales feedback.
- Build Creative Account Engagement Programs: Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.
- Partner with Sales Teams: Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.
- Localize Global Programs: Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for EMEA markets while ensuring consistency with global strategy.
- Account for varying languages, cultures, regulations, and buying behaviors across EMEA countries.
- Deliver Coordinated Campaigns: Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive customers across the buying group.
- Leverage ABM Technology: Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement.
- Provide input on EMEA-specific technology, data, and process requirements to ensure regional success in ABM execution.
- Measure & Optimize Performance: Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs.
About You
- Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
- Experience developing and driving marketing programs, with a strong understanding of regional business practices, cultural nuances, and buying behaviors.
- Consistent record developing creative account engagement programs that help advance enterprise opportunities through the sales cycle.
- Experience partnering closely with Sales and Customer Success teams to execute coordinated account strategies.
- Strong understanding of enterprise buying groups.
- Experience accomplishing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
- Proven experience with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
- Strong project management skills with the ability to handle multiple stakeholders across countries, languages, and time zones.
- Data-driven mentality, using campaign and account insights to optimize performance and improve account progression.
- Understanding of regional regulatory considerations, including GDPR and other privacy requirements impacting marketing execution across EMEA.
- Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution.
Why Us
At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You’ll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We’re committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!
Our Commitment to Equity and Inclusion in our Diverse Global Workforce
We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
Compensation & Benefits
The salary range for this position is £60,000- £65,000 annually and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/
Siemens Software. Transform the Everyday.
Account Based Marketing Manager- EMEA employer: Mendix
Siemens Software is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to lead impactful projects in the pharmaceutical sector. With a strong focus on professional development, you will have access to continuous learning opportunities and the chance to work alongside industry experts in a dynamic environment. Located in a vibrant area, Siemens offers unique advantages such as flexible working arrangements and a commitment to employee well-being, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Account Based Marketing Manager- EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mendix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mendix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mendix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mendix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Based Marketing Manager- EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mendix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mendix:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mendix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mendix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mendix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mendix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
