Digital Brand Manager

An exciting opportunity to join Menarini as the Digital Brand Manager in the pre-launch phase of a first in class, cardiovascular therapy for a 12-month fixed-term contract. The Digital Brand Manager will play an integral role in the pre-launch planning phase and will be accountable for driving the brand‘s launch success. This position requires close collaboration with both Global & UK cross-functional launch teams to define and deliver the marketing operational plan, ensuring strategic internal alignment and local customer/patient needs to support sustained, long-term sales growth.

What You’ll Work On

• Development of strategic and operational launch plans.
• Report data and insights that support decision making and integrate into the planning process.
• Identification of key business drivers & barriers.
• Implement the launch excellence framework to build leading launch plans ensuring alignment with local, global and corporate direction/objectives.
• Contribute to the Key Thought Leader (KTL) plan in conjunction with Medical Affairs lead identifying a tiered approach to KLT engagement.
• Prioritise projects/activities from all relevant business areas, with appropriate resource management.
• Collaborate closely with the brand team to ensure digital channels are integrated into the brand strategy forming a cohesive omnichannel approach to communicating with our customers.
• Build engaging and productive cross-functional relationships across Menarini.
• Actively seek collaboration with key stakeholders in the UK and Global teams, integrating shared insights, objectives and activities into the brand plan.
• Demonstrate leadership and deliver clear strategic intention in regular update meetings with the Global & UK launch teams.
• Foster deep collaboration with the sales function, ensuring a shared strategy through consistent field-based engagement and leadership/participation in all relevant update meetings.
• Collaboration with the Medical Team supports delivery of scientific data required to effectively engage.
• Ensure rapid review and approval of campaigns through Medical.
• Drive flawless execution of projects/activities supporting launch & beyond.
• Responsible for setting the strategically aligned marketing activities which deliver on investment monitoring of KPIs to inform performance & decision making.
• Drive the development and localisation of sales enablement materials, directly incorporating customer insights and meeting the operational standards and requirements of the NHS.
• High level expertise in content creation for digital campaigns.
• Champion advancing & optimising our digital capability.
• Support innovation in the team and maintain competitive digital KPIs.
• Responsible for coordination of national congresses - align cross-functionally in coordinating activities with external focus at key events.
• Build trusted, value-driven relationships with Key Opinion Leaders (KOLs).
• Cultivate KOL advocacy through delivery of our education programme by expertly presenting data and confident briefing.
• Ensure all activities are carried out compliantly, to the scope and within budget through efficient, well-planned project management.
• Implement and share best practice and expertise across the organisation that contribute to achievement of national objectives, supporting the wider business.

Your qualifications

• Patient-Centricity: Commitment to putting patients at the heart of all decisions, ensuring access to high-quality treatments, and addressing unmet medical needs.
• Cross-Functional Collaboration: Strong culture of teamwork and collaboration across functions and countries to drive business success and patient outcomes.
• Operational Excellence: Efficient execution and continuous improvement across functions, ensuring high standards in compliance, quality, and performance.
• Customer Focus and Engagement: Building trusted partnerships with healthcare professionals, stakeholders, and customers, understanding their needs, and delivering value-added solutions.
• Agility and Adaptability: Ability to anticipate and respond to changes in the healthcare environment, market dynamics, and customer needs.
• Educated to degree level or equivalent. CIM qualification desirable.
• A track record of achievement and progression in pharma with at least 18 months experience in Brand Management.
• Strong commercial focus. Evidence of developing and implementing successful brand plans and launch plans.
• Excellent communication, engagement & presentation skills.
• Possesses the creativity and digital literacy required to produce simple content, leveraging a range of applications including Canva, PDF editing software, PowerPoint, and various AI content generation platforms.
• A team player with strong networking, interpersonal and influencing skills.
• Evidence of credibility with high-level Key Opinion Leaders within the NHS.
• Evidence of an understanding of how national NHS drivers influence local healthcare priorities in CV risk management.

What We Offer

• Competitive salary (dependent on experience) and a discretionary incentive scheme.
• Defined pension contributions (3% employee contribution, 10% Company contribution).
• Private healthcare provision (AXA) and dental insurance (Den plan).
• A hybrid role with working hours of 37.5 hours per week.
• 25 days holiday each year plus 8 bank holidays, with the ability to bank holidays for future use.
• Personal death in service insurance (4x salary).

Join us and become part of a tradition of excellence and innovation. Apply now!