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- Tasks: Lead cross-functional teams to optimize marketing tech products and streamline planning processes.
- Company: Join a global streaming platform making waves in the marketing world across Europe.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be at the forefront of data-driven marketing strategies that impact millions.
- Qualifications: Experience in technical product management and media operations is essential.
- Other info: Ideal for those passionate about data governance and campaign optimization.
The predicted salary is between 43200 - 72000 £ per year.
Senior Technical Product Manager ( Marketing )
London, United Kingdom | Posted on 11/25/2024
As a Senior Product Manager – Technical , you will play a key role in optimizing the marketing campaign lifecycle across 15 European countries. You’ll work closely with internal teams (media, marketing, strategy, finance) and external partners (agencies, data providers) to define the long-term product vision and drive improvements in data governance , media planning , and campaign optimization . Based within the global marketing organization , you’ll support a team that manages ATL media bookings , works with regional agencies, and oversees complex data flows and vendor relationships, all aimed at driving measurable impact for the streaming platform \’s brand.
What You Will Do:
You will lead cross-functional collaborations to improve marketing tech products and streamline planning processes. Your role will involve defining and implementing data governance practices, driving process optimizations, and conducting advanced data analysis to generate actionable insights. You will also drive the development of standardized data models and ensure these solutions are applied consistently across regions. Your focus will be on leveraging data to improve media planning, campaign performance, and overall product strategy.
Key Responsibilities:
- Identify and develop scalable solutions for marketing planning and optimization .
- Collaborate with technical and non-technical teams to improve product capabilities .
- Establish and manage data governance for consistency and quality.
- Lead change management and process improvements with internal teams and agencies.
- Conduct data analysis to uncover insights and drive media optimization .
- Develop standardized data models and templates for regional consistency.
- Manage data audits and ensure high-quality data management.
- Oversee adaptation requests and prioritize program improvements.
- Foster a data-driven culture to enhance media measurement .
Requirements
BASIC QUALIFICATIONS:
- Experience owning/driving roadmap strategy and definition.
- Experience contributing to engineering discussions around technology decisions and strategy related to a product.
- Experience in technical product management, program management or engineering.
- Experience owning feature delivery and tradeoffs of a product.
- Experience with end to end product delivery.
- Experience in media or marketing data systems, media operations and/or advanced analytics.
- Experience with media tooling and ad tech across a robust mix of formats including, but not limited to television, print, digital, mobile and out-of-home in DE, UK, FR, IT, ES, PL, TR, Nordics.
PREFERRED QUALIFICATIONS:
- Experience in using analytical tools, such as Tableau, Qlikview, QuickSight.
- Experience bridging technical and business teams to collect and refine requirements, prioritize incoming work requests, and ensure all committed work is delivered on time.
- Experience with automation, processing, and management of large, complex datasets.
- Proven expertise in media measurement, including advanced techniques like Marketing Mix Modeling.
- Bachelor\’s degree in a quantitative field like Analytics, Computer Science or Business.
- Demonstrated track record of driving process improvements and innovations in a fast-paced, global environment.
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Senior Technical Product Manager ( Marketing ) employer: Menaalliances
Contact Detail:
Menaalliances Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Technical Product Manager ( Marketing )
✨Tip Number 1
Familiarize yourself with the latest trends in marketing technology and data governance. Understanding how these elements interact will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the marketing tech space, especially those who have experience in European markets. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven process improvements or optimized marketing campaigns in previous roles. Concrete examples will showcase your ability to deliver results.
✨Tip Number 4
Stay updated on analytical tools like Tableau or Qlikview, as familiarity with these can set you apart. Being able to discuss how you've used such tools to derive insights will be a plus.
We think you need these skills to ace Senior Technical Product Manager ( Marketing )
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in technical product management, media operations, and data governance. Use specific examples that demonstrate your ability to drive roadmap strategy and deliver features.
Craft a Compelling Cover Letter: In your cover letter, express your passion for optimizing marketing campaigns and your experience with cross-functional collaboration. Mention any specific tools or methodologies you have used that align with the job requirements.
Showcase Analytical Skills: Emphasize your experience with analytical tools like Tableau or Qlikview. Provide examples of how you've used data analysis to drive media optimization and improve campaign performance.
Highlight Change Management Experience: Discuss your experience in leading change management initiatives and process improvements. Share specific instances where you successfully managed internal teams and external partners to achieve measurable results.
How to prepare for a job interview at Menaalliances
✨Showcase Your Technical Expertise
Be prepared to discuss your experience with technical product management and how you've contributed to engineering discussions. Highlight specific examples where you drove roadmap strategy and defined product features.
✨Demonstrate Data Governance Knowledge
Since data governance is a key responsibility, come ready to explain your understanding of data quality and consistency. Share any past experiences where you established or managed data governance practices.
✨Highlight Cross-Functional Collaboration
Emphasize your ability to work with both technical and non-technical teams. Provide examples of successful collaborations that led to improved product capabilities or streamlined processes.
✨Prepare for Analytical Discussions
Given the focus on data analysis and media optimization, be ready to discuss your experience with analytical tools like Tableau or Qlikview. Share insights from past projects where you used data to drive marketing decisions.
