Paid Media Specialist (Social & Search)

MeMo is an integrated hospitality marketing agency working with some of the most exciting names in food, drink, hotels and lifestyle. From Pizza Pilgrims and Mowgli to Roti King, Ole & Steen, Bancone and THE PIG Hotels, we help ambitious brands grow through joined-up marketing that combines digital, social, creative, PR and influencer expertise.

We’re looking for a Paid Media Specialist to join our growing Digital team, helping deliver commercially effective campaigns for a diverse portfolio of hospitality brands.

You’ll work directly with our Head of Digital and alongside our wider Social, Creative and Client Services teams, combining analytical thinking, platform expertise and a strong understanding of what makes great advertising work.

The Role :

This is a hands-on, performance-focused role for someone who enjoys getting into the detail of campaigns, understands how creative and data work together, and is motivated by delivering meaningful results for clients.

You’ll take ownership of the day-to-day management and optimisation of paid media campaigns across Meta and Google Ads, with opportunities to work across TikTok, LinkedIn and emerging advertising platforms.

We’re looking for someone who can think beyond platform metrics, connecting campaign performance to real business outcomes such as bookings, revenue, customer acquisition and return on investment.

What You'll Be Doing :

• Plan, build, manage and optimise paid social and paid search campaigns across Meta, Google Ads, TikTok and LinkedIn.
• Manage campaign budgets, pacing and performance against agreed commercial KPIs, including ROAS, CPA, CPL and revenue.
• Develop and refine campaign structures, audience strategies, bidding approaches and budget allocation to maximise performance.
• Conduct ongoing keyword research, search term analysis, audience development and campaign optimisation.
• Identify opportunities to scale successful activity while improving efficiency across client accounts.
• Work closely with our Social and Creative teams to develop performance-led advertising assets informed by audience insights and campaign data.
• Lead structured creative testing across formats, messaging, audiences and placements.
• Understand the evolving role of creative in algorithm-led advertising, particularly across Meta and TikTok.
• Contribute to campaign planning, seasonal activations, launches and wider digital strategies.

Tracking, Analysis & Reporting :

• Implement, manage and troubleshoot conversion tracking across Google Tag Manager, GA4, Meta Pixel and other measurement platforms.
• Work with booking engines, e-commerce platforms and third-party integrations to ensure accurate measurement of conversions and revenue.
• Use our AI-powered reporting and automation systems to streamline data collection, monitor performance and identify opportunities.
• Translate performance data into clear, actionable insights and recommendations for clients and internal teams.
• Maintain a strong understanding of attribution, measurement limitations and the relationship between platform reporting and commercial results.

Work collaboratively with Digital Strategists, Client Services, Social and Creative teams to deliver integrated campaigns.

Confidently communicate campaign performance, recommendations and opportunities to clients.

Support digital audits, new business pitches and proposals where required.

Stay ahead of platform developments, emerging advertising formats, AI tools and industry best practice.

What We're Looking For :

• 3+ years’ hands-on experience managing paid media campaigns, ideally within an agency environment.
• Strong practical experience across Meta Ads Manager and Google Ads, including Search, Performance Max and conversion-focused paid social.
• Working knowledge of TikTok Ads and LinkedIn Campaign Manager.
• A solid understanding of GA4, Google Tag Manager, conversion tracking and attribution.
• Strong analytical skills, with the ability to interpret performance data and make commercially informed optimisation decisions.
• Experience managing multiple client accounts, budgets and competing priorities.
• A good understanding of how creative, audience insights and platform algorithms influence advertising performance.
• Confidence communicating with clients and presenting recommendations clearly.
• An interest in AI, automation and how emerging technology can improve campaign performance and working processes.
• A proactive, organised and detail-oriented approach, with genuine curiosity and a willingness to challenge existing ways of working.
• Experience working with hospitality, food, drink, lifestyle or multi-location brands would be a real advantage.

Why MeMo?

You’ll join a collaborative, ambitious agency where digital performance sits alongside some of the industry’s best creative, social and PR work.

You’ll have the opportunity to work across a varied portfolio of established hospitality brands and ambitious independents, with the freedom to test ideas, develop your expertise and make a measurable impact.

We’re also investing in AI and automation to make our Digital team more effective, giving you the opportunity to help shape how we work as the department grows.

Our benefits include:

• 30 days’ holiday, including Bank Holidays, plus a paid day off for your birthday and Christmas closure.
• Hybrid working, with the team together every Wednesday.
• Opportunities to dine at some of the UK’s best restaurants.
• MeMoment monthly rewards and Summer Fridays.
• Two annual agency socials.

Salary :

£35,000-£42,500 depending on experience.

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