At a Glance
- Tasks: Design and execute CRM strategies for email and SMS marketing across major sports brands.
- Company: Join a dynamic team at a leading sports marketing company.
- Benefits: Competitive salary, growth opportunities, and a chance to work with iconic sports brands.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Make an impact by enhancing customer engagement and loyalty in the sports industry.
- Qualifications: Experience in CRM management and a passion for sports marketing.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a CRM Marketing Manager to join our team. Reporting to the Head of eCommerce, you’ll design and execute the CRM strategy across email and SMS marketing for Memento Exclusives and all partner websites, covering both B2B and B2C audiences. The CRM Marketing Manager will oversee the company’s customer relationship management strategy, ensuring that the CRM system effectively supports business goals. This includes managing customer data, analysing customer interactions, and working cross-functionally to improve customer satisfaction, loyalty, retention and conversion.
We are particularly interested in candidates with proven experience in driving significant database growth. Our licences include some of the most recognisable sports brands in the world — F1 Authentics, MotoGP Authentics and UFC Collectibles — and your goal will be to ensure every fan of these sports can Own The Moment.
Key Responsibilities:- CRM Strategy Development
- Develop and implement a database growth strategy across Memento Exclusives and all partner websites, including F1 Authentics, MotoGP Authentics and UFC Collectibles.
- Create and manage CRM campaigns to improve customer engagement, retention and reactivation.
- Deliver a commercially focused, data-led email and SMS marketing plan.
- Develop and apply expert segmentation strategies and audience analysis across different sports and brands.
- Ensure the CRM system supports an effective sales funnel and seamless customer journey.
- CRM System Management
- Maintain and optimise the CRM platform to ensure it meets evolving business needs.
- Collaborate with IT and other departments to customise CRM functionality where required.
- Provide training and guidance on CRM best practices to relevant staff.
- Adhere to company-wide workflow processes (Monday.com) and traffic management systems.
- Data Management and Analysis
- Oversee the collection, segmentation and analysis of customer data.
- Generate actionable reports and insights to inform strategic business decisions.
- Monitor and evaluate customer behaviour, engagement patterns and market trends.
- Customer Engagement
- Develop and execute strategies to enhance customer satisfaction, loyalty and lifetime value.
- Manage customer feedback loops and ensure prompt, effective responses to enquiries.
- Collaborate with marketing and sales teams to deliver cohesive, targeted campaigns.
- Take ownership of database growth initiatives, including competitions and partner-led acquisition activities.
- Team Collaboration
- Manage and mentor the CRM Marketing Executive, supporting their professional growth and development.
- Work closely with sales, marketing, creative and customer service teams to ensure a unified CRM approach.
- Align CRM activity with wider marketing campaigns, ensuring schedules and messaging are consistent across email, social media and PR.
- Lead cross-functional projects involving customer data and CRM optimisation.
- Proven experience in CRM management at mid-senior level.
- Demonstrated success in achieving significant database growth, ideally within retail or eCommerce.
- Strong experience with CRM software such as Klaviyo (or similar).
- Deep understanding of email and SMS marketing best practices, including segmentation, automation, deliverability and A/B testing.
- Strong analytical skills and a data-driven mindset with a focus on performance and ROI.
- Excellent communication and collaboration skills.
- An interest in sport or a passion for creating campaigns that engage global fan communities.
CRM Marketing Manager in Milton Keynes employer: Memento Exclusives
Join a dynamic team at Memento Exclusives, where we prioritise innovation and collaboration in the heart of the sports memorabilia industry. As a CRM Marketing Manager, you'll benefit from a vibrant work culture that fosters professional growth and creativity, while working with some of the most iconic sports brands globally. Our commitment to employee development, coupled with a focus on data-driven strategies, ensures that you will have the tools and support needed to thrive in your role and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in Milton Keynes
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Memento Exclusives and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Memento Exclusives are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Memento Exclusives on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Memento Exclusives. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager in Milton Keynes
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Memento Exclusives. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Memento Exclusives:Show us that you’ve done your homework! In your application, briefly mention what you admire about Memento Exclusives’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Memento Exclusives
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Memento Exclusives will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Memento Exclusives, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
