Head of Membership Engagement
Head of Membership Engagement

Head of Membership Engagement

London Full-Time 40000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead membership engagement strategies and build strong relationships with members.
  • Company: Join a leading Trade Association in Southwark, London, focused on member support and growth.
  • Benefits: Enjoy a salary up to £50,000, 26 days leave, pension, life insurance, and flexible working.
  • Why this job: Make a real impact by enhancing member experiences and driving growth in a dynamic environment.
  • Qualifications: Proven experience in membership services, strategic planning, and excellent communication skills required.
  • Other info: Hybrid working with travel across England and Wales; apply with your CV today!

The predicted salary is between 40000 - 60000 £ per year.

Trade Association based in Southwark, Central London is seeking a Head of Membership Engagement to join their team.

The Role of Head of Membership Engagement:

  • Working under the direction of the Executive Director, the postholder will be responsible primarily for developing and delivering membership engagement, recruitment and retention strategy.

Duties and responsibilities:

  • Review current approach to membership engagement, recruitment and retention and devise a strategy to formalise and strengthen activities in these areas.
  • Build and sustain strong working relationships with members at a senior level.
  • Identify prospective companies who could become members.
  • Build and implement a membership growth strategy, targeting prospective members across the UK.
  • Instigate contact and build effective relationships with existing and prospective members at CEO/exec level.
  • Communicate the benefits of membership to both existing and potential members.
  • Respond to queries about member benefits from potential new members.
  • Devise and implement new processes and systems to enhance the member experience.
  • Create meaningful feedback loops and build cross-functional relationships with other team members.
  • Design and implement an annual Membership Survey to track success in supporting members and identify areas for improvement.
  • Manage the process of new membership applications and renewals.
  • Manage the administration and logistical elements of member attended meetings.
  • Identify opportunities to promote activities and work on behalf of members through various channels.

Person specification – Knowledge and experience:

  • Significant experience of growing membership and leading membership services from a similar organisation.
  • Experience of developing and improving administrative processes.
  • Demonstrable competency in strategic planning and business development.
  • Excellent interpersonal, influencing and communication skills at CEO/exec level.
  • Commercial awareness.
  • Experience of managing and developing CRM databases.
  • Strong IT skills.

The role will work closely with the executive team but will require good networking and team-working skills across the whole organisation. Attendance at events, member meetings and members' offices across England and Wales will be required.

To apply to this role please send your CV.

Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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Contact Detail:

Membershipbespoke Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Membership Engagement

✨Tip Number 1

Network strategically within the trade association sector. Attend industry events, webinars, and conferences to connect with professionals who are already in similar roles or organisations. Building these relationships can provide valuable insights and potentially lead to referrals.

✨Tip Number 2

Familiarise yourself with the latest trends and challenges in membership engagement. Read up on case studies or reports related to membership organisations, especially those in the sectors mentioned in the job description. This knowledge will help you speak confidently about strategies during interviews.

✨Tip Number 3

Prepare to discuss your previous successes in member engagement and retention. Have specific examples ready that demonstrate your ability to grow membership numbers and improve member satisfaction. Tailoring your experiences to align with the job requirements will make you stand out.

✨Tip Number 4

Showcase your understanding of CRM systems and how they can enhance member engagement. Be ready to discuss any relevant experience you have with managing databases and using technology to streamline processes, as this is a key aspect of the role.

We think you need these skills to ace Head of Membership Engagement

Membership Engagement Strategy Development
Relationship Management
Member Recruitment and Retention
Strategic Planning
Business Development
Interpersonal Skills
Communication Skills
Networking Skills
CRM Database Management
Administrative Process Improvement
Commercial Awareness
Event Management
Feedback Loop Creation
Analytical Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in membership engagement, recruitment, and retention. Use specific examples from previous roles that demonstrate your ability to grow membership and improve services.

Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your passion for membership organisations and your strategic vision for enhancing member engagement. Mention how your skills align with the responsibilities of the Head of Membership Engagement role.

Showcase Relevant Achievements: In your application, include quantifiable achievements related to membership growth or successful engagement strategies. This could be percentages of increased membership or successful initiatives you led in previous roles.

Research the Organisation: Familiarise yourself with the Trade Association's mission, values, and current membership strategies. This knowledge will help you tailor your application and demonstrate your genuine interest in the role.

How to prepare for a job interview at Membershipbespoke

✨Research the Organisation

Before your interview, make sure to thoroughly research the trade association. Understand their mission, values, and current initiatives. This will help you tailor your responses and demonstrate your genuine interest in the role.

✨Prepare for Strategic Questions

Given the focus on membership engagement, be ready to discuss your experience with developing strategies for member recruitment and retention. Prepare specific examples of how you've successfully engaged members in previous roles.

✨Showcase Your Interpersonal Skills

As this role requires building relationships at a senior level, be prepared to highlight your interpersonal and communication skills. Share examples of how you've effectively influenced stakeholders or resolved conflicts in past positions.

✨Demonstrate Commercial Awareness

Understanding the commercial aspects of membership organisations is crucial. Be ready to discuss how you can contribute to the financial sustainability of the organisation through innovative membership growth strategies.

Head of Membership Engagement
Membershipbespoke
Location: London
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