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- Tasks: Lead marketing strategies to boost membership and product sales while managing a dynamic team.
- Company: Join Membership Bespoke, the UK's top recruitment firm specializing in membership-focused roles.
- Benefits: Enjoy a competitive salary, hybrid work options, and the chance to make a real impact.
- Why this job: Be part of a fast-paced environment where your marketing expertise drives growth and engagement.
- Qualifications: Must have significant marketing experience, ideally in non-profit or professional body sectors.
- Other info: This is a 12-month contract with opportunities for professional development.
The predicted salary is between 39000 - 65000 £ per year.
Head of Marketing and Growth
Salary: up to £65,000
Contract: 12 Month FTC
Hours: Full-time 37 hours per week
Location: Hybrid (minimum of two days in the office (London N1)
Reports to: Director of Membership, Marketing and Communications
Responsible for: Marketing and Communication Manager, Membership and Growth Manager x2 (1 p/t)
Purpose of the role
The Head of Marketing and Growth is a new role that will support and work with the Director of Membership, Marketing and Communications to drive the core growth and sales strategies of the organisation. An initial focus will be on creating a marketing and sales strategy to deliver on the Institution’s growth agenda in membership recruitment and product sales.
The role requires an experienced professional who has a track record of producing, implementing and delivering growth within a fast-paced environment. The individual will need to be a highly motivated, organised and excellent team manager who is able to program and deliver simultaneously on multiple projects and objectives.
Key responsibilities
- Develop and lead the delivery of an annual marketing and communications plan that will increase awareness and engagement with priority internal and external stakeholders.
- Work with the Head of Membership to deliver the annual membership recruitment strategy, annual KPIs and supporting workplan.
- Support the ongoing development of the organisation’s marketing and brand strategy.
- Provide marketing and communications recommendations to key stakeholders to support the leadership of the Institution to deliver its strategic objectives.
- Lead and enable the creation of inspiring, relevant and impactful communications that increase the profile, reputation and influence of the organisation.
- Lead the team to support policy and public affairs colleagues on the development of marcomms plans for the delivery of their activity including reports, advocacy and campaigning work, one off projects and development opportunities.
- Oversee and support audience development and growth activities, including insights and segmentation.
- Oversee and support growth in digital marketing and website development, advising on strategic and tactical opportunities.
- Enable and support the membership and education teams in the development and implementation of digital and non-digital member journeys for use on promotional activities.
- Support the ongoing growth of relationships with the media to increase and influence positive media coverage.
- Project manage and coordinate the delivery of the planned membership engagement activities identified by membership team that are tailored to key groups.
- Engage with members to maximise recruitment and retention, understanding what they value and how else the organisation can support them.
- Be proactive in promoting the benefits of membership in all forms of marketing and communication to demonstrate value to existing and prospective members.
Person Specification
Knowledge and experience
- A qualification in marketing and/or communications such as CIM/CIPR or evidence of equivalent professional development and training.
- Significant marketing and communications experience in a senior capacity within the professional body / not for profit and/or charity sector.
- A strong track-record in marketing and communications. This should include proven ability in the development, implementation and evaluation of marketing and communication strategies, campaigns and operational plans which have created increases in profile, engagement and / or income generation and up to speed with the digital world.
- Clear understanding of audience/customer segmentation, and practices for targeting and tailoring of communications, including data analysis.
- A proven sales or business development track record.
To apply to this Head of Marketing and Growth role please send your CV.
Due to the volume of applications, we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.
Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.
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Head of Marketing & Growth employer: Membershipbespoke
Contact Detail:
Membershipbespoke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Growth
✨Tip Number 1
Make sure to showcase your experience in developing and implementing marketing strategies. Highlight specific campaigns you've led that resulted in measurable growth, as this role is all about driving membership recruitment and product sales.
✨Tip Number 2
Demonstrate your ability to manage multiple projects simultaneously. Provide examples of how you've successfully juggled various responsibilities in a fast-paced environment, as this is crucial for the Head of Marketing & Growth position.
✨Tip Number 3
Emphasize your leadership skills and experience managing teams. This role requires someone who can inspire and guide a team, so share instances where you've effectively led a group towards achieving common goals.
✨Tip Number 4
Familiarize yourself with the latest trends in digital marketing and audience segmentation. Being up-to-date with digital strategies will be key in supporting the growth of the organization and enhancing member engagement.
We think you need these skills to ace Head of Marketing & Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially in a senior capacity. Focus on achievements that demonstrate your ability to drive growth and engagement.
Craft a Compelling Cover Letter: Write a cover letter that outlines your vision for the role and how your background aligns with the responsibilities listed. Be specific about your experience in developing and implementing marketing strategies.
Showcase Your Leadership Skills: Emphasize your team management experience and your ability to lead multiple projects simultaneously. Provide examples of how you've successfully managed teams and delivered results.
Highlight Digital Marketing Expertise: Given the focus on digital marketing and website development, make sure to include any relevant experience you have in these areas. Discuss specific campaigns or projects where you utilized digital tools to achieve growth.
How to prepare for a job interview at Membershipbespoke
✨Showcase Your Strategic Thinking
As the Head of Marketing and Growth, you'll need to demonstrate your ability to develop and implement effective marketing strategies. Prepare examples of past campaigns you've led that resulted in significant growth or engagement.
✨Highlight Your Leadership Skills
This role involves managing a team, so be ready to discuss your leadership style and how you've successfully managed teams in the past. Share specific instances where you motivated your team to achieve their goals.
✨Understand the Audience
Familiarize yourself with audience segmentation and targeting practices. Be prepared to discuss how you would approach understanding and engaging different member demographics to drive recruitment and retention.
✨Demonstrate Digital Savvy
Given the emphasis on digital marketing and website development, showcase your experience with digital tools and platforms. Discuss any successful digital campaigns you've executed and how they contributed to overall growth.
