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For Companies At a Glance
- Tasks: Engage and retain members in the leisure and hospitality sector through strategic communication.
- Company: Join a respected membership body with over 10 years of experience in recruitment solutions.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team making a real impact in the hospitality industry.
- Qualifications: Experience in hospitality and membership organisations, excellent communication skills required.
- Other info: Applications from diverse candidates are encouraged; only successful applicants will be contacted.
The predicted salary is between 34000 - 51000 £ per year.
Membership Body
Central London Hybrid Working – 3 Days Office, 2 Days Home
Basic Salary £40,000-£45,000 dependant on experience with benefits
Permanent, Full Time
Our client, a well-respected and reputable recognised membership body in the Leisure and Hospitality industry, is currently looking for a Membership Retention Manager to work from their London offices on a hybrid basis.
The Role
The Membership Retention Manager is responsible for the engagement with and retention of operator members, ensuring their understanding of our key campaigns and activities, that they engage with activities, commit to our working groups, and retain their annual membership. UK members include hotels, pubs, coffee shops, visitor attractions, contract caterers, night clubs, and other leisure attractions.
Key Responsibilities
- Development and execution of a membership retention and engagement strategy.
- Ensure a broad understanding of the benefits of membership by Operator members and support the uptake.
- Be the key point of contact for all membership inquiries.
- Manage the membership lifecycle, from application to renewal, ensuring a smooth and efficient process including subscription payment with the COO, membership executive, and finance team.
- Support in the promotion and delivery of strategic objectives.
- Develop and implement communication strategies to keep members informed and engaged.
- Assist in the identification and development of a range of services/benefits for membership for Operator Members.
- Develop and manage regional engagement through delivery of its regional committees, a programme of webinars, and regional events.
- Review Operator members' engagement with sector and policy groups and create a strategy for effective engagement.
- Development of the CRM and member portal for the benefit and understanding of operator members.
- Reporting of member engagement, analyse membership data and trends to identify areas for improvement and inform strategic decisions.
- Identify and implement process improvements to enhance efficiency and effectiveness.
- Ensure the update of all Operator member contact information.
- Participate in ad-hoc research projects that will benefit membership value proposition.
Person Specification
- Experience of hospitality, the industry, and its structure.
- Previous experience of working in a membership organisation.
- Understand membership engagement strategies.
- Excellent written and verbal English leading to good communication.
- Team player.
- Personable.
- Highly motivated, driven, and able to work on their own initiative.
- Organised and ability to juggle multiple projects.
- Active in/on social media for professional purposes.
- Excellent IT skills including Microsoft Office particularly Word, PowerPoint, and Excel.
To apply for this role, please send your CV.
Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days, please deem your application as unsuccessful on this occasion.
Membership Retention Manager employer: Membership Bespoke
Contact Detail:
Membership Bespoke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Membership Retention Manager
✨Tip Number 1
Familiarise yourself with the leisure and hospitality industry. Understanding the specific challenges and trends in this sector will help you engage effectively with potential members and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in membership organisations. Attend industry events or webinars to connect with others in the field, which can provide valuable insights and potentially lead to referrals for the Membership Retention Manager role.
✨Tip Number 3
Showcase your communication skills on social media. Actively engage with relevant content and share your thoughts on membership strategies, as this demonstrates your passion for the role and helps you build a professional online presence.
✨Tip Number 4
Prepare to discuss data analysis in your interviews. Being able to articulate how you would use membership data to inform strategic decisions will set you apart, as this is a key responsibility of the Membership Retention Manager.
We think you need these skills to ace Membership Retention Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Membership Retention Manager. Familiarise yourself with the key tasks mentioned in the job description, such as developing engagement strategies and managing the membership lifecycle.
Tailor Your CV: Customise your CV to highlight relevant experience in hospitality and membership organisations. Emphasise your skills in communication, project management, and any previous roles that involved member engagement or retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the leisure and hospitality industry. Mention specific examples of how you've successfully engaged members in the past and how you can contribute to the organisation's goals.
Highlight Relevant Skills: In your application, be sure to mention your IT skills, particularly with Microsoft Office, and your experience with CRM systems. These are crucial for the role and will demonstrate your ability to manage member data effectively.
How to prepare for a job interview at Membership Bespoke
✨Understand the Membership Landscape
Familiarise yourself with the leisure and hospitality industry, especially the types of operator members the company engages with. Knowing the challenges and benefits relevant to hotels, pubs, and other venues will help you demonstrate your understanding during the interview.
✨Showcase Your Communication Skills
As a Membership Retention Manager, effective communication is key. Prepare examples of how you've successfully engaged members or clients in the past, highlighting your written and verbal skills. This will show that you can effectively convey the value of membership.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing and executing membership retention strategies. Think about how you would analyse membership data and trends to inform decisions, and be prepared to share any relevant experiences where you've implemented similar strategies.
✨Highlight Your IT Proficiency
Since the role involves managing a CRM and member portal, be sure to mention your IT skills, particularly with Microsoft Office. If you have experience with CRM systems, share that too, as it will show your capability to handle the technical aspects of the role.
