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For Companies At a Glance
- Tasks: Join our Marketing team to create and execute exciting go-to-market strategies.
- Company: We're a leading global professional membership body with a strong reputation.
- Benefits: Enjoy hybrid working, 25 days leave, private healthcare, and a bonus scheme.
- Why this job: Be part of a dynamic culture that values innovation and personal growth.
- Qualifications: Experience in product marketing and strong SEO skills are essential.
- Other info: Flexible working with a Friday 4pm finish and a day off for your birthday!
The predicted salary is between 30000 - 35000 £ per year.
Professional Membership Body
Hybrid Working out of Peterborough or London offices (min 2 days per month)
Basic Salary £30,000-35,000 with excellent benefits including:
- 36.5 hours per week including 4pm Friday finish
- 25 days annual leave and day off for your birthday
- Annual performance-related bonus
- Employee Assistance Programme (EAP)
- Private healthcare including Optician/Dental costs
- Life Assurance (Salary x4)
- Personalised training
- A range of discounts for shopping, holidays and cinema attendance
- Free breakfast in Peterborough
- 2 days volunteering a year
Permanent, Full Time
THE ROLE
The role will be working within the Marketing department. The Marketing Executive develops and executes go-to-market strategies, crafting compelling messaging and customer-focused materials to support product launches and sales enablement. By analysing market trends and customer insights, they ensure products are positioned effectively to drive engagement and business growth.
You will need excellent SEO skills, market strategy and website experience.
RESPONSIBILITIES:
- Develop and execute go-to-market strategies to support product launches and ongoing promotion, including the creation of compelling value propositions tailored to specific customer segments.
- Create and maintain product messaging and positioning that resonates with target audiences, leveraging data-driven insights and managing detailed persona profiles.
- Collaborate with product teams to deeply understand features and benefits, translating them into customer-centric materials such as product factsheets, presentations, and web content.
- Conduct in-depth competitive analysis to identify market trends, customer needs, and positioning opportunities, providing actionable recommendations.
- Develop and manage sales enablement tools, such as brochures, presentations, case studies, FAQs, and interactive content, ensuring alignment with marketing and sales goals and strategies.
- Oversee and develop compelling, innovative product marketing collateral that reflects the brand's tone of voice and drives customer engagement.
- Maintain, enhance, and optimise product pages on the website, ensuring they are SEO-friendly and updated with the latest product information and messaging.
- Stay up to date with industry trends, emerging technologies, and best practices in product marketing to drive innovation and competitive advantage.
DESIRED SKILLS SET AND EXPERIENCE:
- In-depth experience of product marketing
- Ability to develop and execute go-to-market strategies, including defining value propositions.
- Strong organisational and project management skills to coordinate product launches effectively.
- Excellent written and verbal communication skills for creating clear and compelling messaging, positioning, and persona profiles.
- Storytelling skills to translate technical features into customer-centric benefits.
- Analytical skills to conduct competitive analysis and identify market trends and opportunities.
- Ability to interpret customer feedback and market data to inform decisions.
- Experience working closely with product teams to understand features and benefits.
- Strong interpersonal skills for working with cross-functional teams, including sales and product development.
- Proficiency in creating marketing materials, such as factsheets, brochures, presentations, and case studies.
- Knowledge of sales enablement best practices to support the sales team effectively.
- Basic website management skills, including maintaining product pages.
- Familiarity with SEO principles to optimise product content online.
NICE TO HAVE BUT NOT ESSENTIAL:
- Relevant marketing qualification
- Experience in membership organisations, consultancy practices, training companies, information services and/or technology providers.
To apply to this role please send your CV. Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.
Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.
Contact Detail:
Membership Bespoke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing and SEO. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in membership organisations or similar sectors. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare examples of your past work that demonstrate your ability to create compelling marketing materials and execute go-to-market strategies. Being able to showcase your achievements will set you apart from other candidates.
✨Tip Number 4
Research the company thoroughly, including their products and target audience. Understanding their market positioning will enable you to tailor your discussions and show how you can add value to their marketing efforts.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and showcases your ability to develop go-to-market strategies. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also explains why you are passionate about the role. Mention specific examples of how your previous work aligns with the responsibilities listed, such as creating marketing materials or conducting competitive analysis.
Showcase Your SEO Skills: Since the role requires excellent SEO skills, include examples of how you've successfully optimised content in the past. This could be through improving website traffic or enhancing product pages, which will demonstrate your capability in this area.
Highlight Collaboration Experience: Emphasise your experience working with cross-functional teams, particularly with product teams. Provide examples of how you have collaborated to create customer-centric materials or executed successful product launches.
How to prepare for a job interview at Membership Bespoke
✨Showcase Your SEO Skills
Since the role requires excellent SEO skills, be prepared to discuss your experience with SEO strategies. Bring examples of how you've optimised content in the past and the results you achieved.
✨Demonstrate Your Analytical Abilities
The position involves conducting competitive analysis and interpreting market data. Be ready to share specific instances where your analytical skills led to actionable insights or successful marketing strategies.
✨Prepare for Storytelling
As storytelling is key to translating technical features into customer benefits, think of a few compelling stories about products you've marketed. Highlight how you made complex information accessible and engaging for your audience.
✨Understand the Company’s Brand Voice
Familiarise yourself with the company's brand tone and messaging. During the interview, demonstrate how you can create marketing materials that align with their voice, showing that you can maintain consistency across all platforms.
