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- Tasks: Lead the evolution of membership and loyalty strategies to drive growth and enhance member experience.
- Company: A leading membership organisation with a strong focus on innovation and member satisfaction.
- Benefits: Competitive salary, generous holiday, pension scheme, private health insurance, and lifestyle discounts.
- Why this job: Make a real impact in a strategic leadership role while enjoying flexible working arrangements.
- Qualifications: Proven experience in product leadership, strong commercial acumen, and excellent stakeholder management skills.
- Other info: Join a dynamic team with a commitment to diversity and inclusion.
The predicted salary is between 75000 - 80000 £ per year.
Hybrid – WFH and 2 Days East Grinstead Office
Basic Salary £75,000-£80,000 dependant on experience with excellent benefits including 25 days’ holiday plus bank holidays, a generous pension scheme with enhanced employer contributions, private health insurance after probation, wellbeing and lifestyle discounts, annual incentive opportunities, and access to a wide range of Club travel and leisure perks.
Full Time, Permanent
Our client, a leading and long-established membership organisation, is seeking an exceptional Head of Membership & Loyalty to drive the evolution of its core membership proposition and deliver ambitious growth plans. This is a high-impact, strategic leadership role where you will act as the product owner and commercial lead for the organisation’s membership and loyalty offering.
About the Role
Reporting to a senior commercial leader, you will take ownership of the membership product strategy, including proposition design, pricing, segmentation, and loyalty frameworks. You will work cross-functionally with marketing, digital, commercial, and operational teams to ensure the membership offering is compelling, scalable, and commercially optimised.
Key Responsibilities
- Own and develop the membership product roadmap, including structure, tiers, pricing, and benefits
- Lead the evolution of the loyalty strategy, creating a compelling value proposition that drives retention and lifetime value
- Take ownership of the membership budget, including acquisition, retention, and revenue targets
- Develop segmented propositions to appeal to new and existing audiences
- Design and deliver partnership-based membership products to support third-party acquisition channels
- Collaborate with marketing teams to ensure propositions are highly marketable and drive growth
- Analyse performance data, including LTV, churn, and engagement metrics, to continuously optimise the offering
- Act as the custodian of member experience, improving journeys and touchpoints across all channels
- Work closely with IT and operations to ensure seamless delivery of membership products
- Ensure compliance with relevant regulatory frameworks (e.g. GDPR, digital regulations)
Skills & Experience Required
Essential
- Proven experience in a senior product, proposition, or membership leadership role
- Strong commercial and financial acumen, including pricing strategy and revenue optimisation
- Deep understanding of segmentation and customer lifecycle management
- Experience designing and delivering loyalty or rewards programmes
- Strong data-driven mindset
- Excellent stakeholder management skills
- Track record of delivering growth in membership acquisition and retention
- Strong leadership capability with team management experience
- Excellent communication, analytical, and problem-solving skills
Desirable
- Experience within a consumer membership, leisure, or subscription-based environment
- Experience developing partnership or affiliate-based acquisition models
- Familiarity with CRM, digital platforms, and customer data ecosystems
To apply for this role please send your CV. Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.
Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 14+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.
Head of Membership and Loyalty in England employer: Membership Bespoke
Contact Detail:
Membership Bespoke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Membership and Loyalty in England
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in membership and loyalty strategies.
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on quantifiable results. We want to see how you’ve driven growth in membership acquisition and retention – numbers speak volumes!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can set you apart from other candidates. We believe it shows your enthusiasm and professionalism, which are key in a leadership role.
We think you need these skills to ace Head of Membership and Loyalty in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Membership and Loyalty role. Highlight your relevant experience in membership leadership, product strategy, and loyalty programmes. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your achievements in driving membership growth and enhancing customer experiences.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills. Talk about how you've used performance metrics to optimise membership offerings in the past. We love numbers that tell a story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Membership Bespoke
✨Know Your Membership Inside Out
Before the interview, dive deep into the organisation's membership offerings. Understand the current products, pricing structures, and loyalty strategies. This will not only show your genuine interest but also allow you to discuss how you can enhance their membership proposition.
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in developing membership strategies. Be ready to share specific examples of how you've driven growth in acquisition and retention. Highlight your ability to analyse performance data and optimise offerings based on insights.
✨Engage with Stakeholders
Since this role involves cross-functional collaboration, think about how you’ve successfully managed stakeholders in the past. Prepare anecdotes that demonstrate your communication skills and ability to work with diverse teams, from marketing to IT.
✨Demonstrate Your Leadership Style
As a Head of Membership & Loyalty, you'll need strong leadership capabilities. Be prepared to discuss your management style and how you motivate teams. Share examples of how you've led projects or initiatives that required team collaboration and innovation.