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- Tasks: Support digital marketing and PR activities for a luxury fashion brand.
- Company: Join Melissa Odabash, a globally recognised luxury swimwear brand.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and staff discounts.
- Why this job: Be part of a creative team shaping luxury fashion's digital presence.
- Qualifications: 12-18 months experience in digital marketing or PR, especially in fashion.
- Other info: Opportunity for growth in a dynamic, stylish environment.
The predicted salary is between 30000 - 42000 £ per year.
Location: London
About Melissa Odabash
Melissa Odabash is a globally recognised luxury swim and resortwear brand, celebrated for timeless design, exceptional quality and effortless glamour. With a strong international presence, A-list following and engaged online community, we are looking for a Digital Marketing & PR Assistant to join our London team and support the growth of the brand’s digital and press activity.
The Role
This role is ideal for someone creative, organised and passionate about luxury fashion, social media and brand storytelling. Reporting to the PR Manager, you will support day-to-day digital marketing and PR activity, contributing to social content, press outreach, influencer partnerships and brand initiatives. You will play a key supporting role in content creation, sample coordination, digital partnerships and campaign activity, with the opportunity to take on more responsibility as you develop in the role.
Key Responsibilities
- Digital & Social Media
- Support with planning and scheduling content across TikTok and Instagram in line with the brand and PR calendar.
- Assist with the creation of content (video, imagery & copy), ensuring it reflects the brand’s luxury aesthetic.
- Use AI tools to support content ideas, development and caption writing.
- Monitor social performance and engagement, sharing key learnings with the team.
- PR, Influencers & Sample Management
- Support the PR Manager with day-to-day press activity, including outreach, product placement and media requests.
- Manage the end-to-end sample process, including tracking, organising, packing, shipping and returns across press, influencer and stylist pulls.
- Coordinate influencer and VIP gifting, tracking send-outs, content and brand alignment.
- Maintain and update media, influencer and stylist contact lists and gifting trackers.
- Assist with PR events, press days, showroom appointments and seasonal activations.
- Affiliate & Digital Brand Marketing
- Assist with the affiliate and partnerships programme by tracking performance and supporting optimisation.
- Support the coordination of digital brand campaigns, collaborations and partnership activity.
- Help ensure brand storytelling remains consistent across social, PR and digital touch points.
- Reporting & Insights
- Assist with weekly and monthly reporting across social, PR, influencer and affiliate activity.
- Conduct research on competitor activity, social trends and influencer landscape to support brand strategy.
About You
- Ideally 12–18 months experience in Digital Marketing, Social Media or PR within fashion, beauty, luxury or lifestyle.
- Confident using TikTok & Instagram, with an understanding of trends and video-led content.
- Familiarity with AI tools for content inspiration and copy refinement.
- Experience or interest in PR, influencer/celebrity gifting and sample processes.
- Strong visual sense for luxury aesthetics and brand tone of voice.
- Highly organised, reliable and proactive, with excellent multi-tasking and communication skills.
- Comfortable reviewing data and insights to help inform content and PR activity.
What We Offer
- Bi-Annual performance-based bonus scheme
- Hybrid working
- Opportunity to learn and grow within a globally established luxury brand
- Employee allocation & staff discount
- Friends & Family discount
- Competitive salary
Digital Marketing & PR Assistant in City of London employer: MELISSA ODABASH
Contact Detail:
MELISSA ODABASH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & PR Assistant in City of London
✨Tip Number 1
Get your social media game on point! Since this role is all about digital marketing and PR, make sure your TikTok and Instagram profiles are looking sharp. Show off your creativity and understanding of trends – it’s a great way to catch the eye of potential employers.
✨Tip Number 2
Network like a pro! Attend industry events, connect with influencers, and engage with brands on social media. Building relationships can open doors for opportunities, and who knows, you might just meet someone from Melissa Odabash!
✨Tip Number 3
Showcase your skills with a portfolio! Create a digital portfolio that highlights your best work in content creation, social media campaigns, or any PR projects you've been involved in. This will give you an edge when applying through our website.
✨Tip Number 4
Stay updated on industry trends! Follow fashion blogs, subscribe to newsletters, and keep an eye on competitor activity. Being knowledgeable about the latest in luxury fashion will not only help you in interviews but also show your passion for the brand.
We think you need these skills to ace Digital Marketing & PR Assistant in City of London
Some tips for your application 🫡
Show Your Passion for Luxury Fashion: When you're writing your application, let your love for luxury fashion shine through! Share any relevant experiences or projects that highlight your creativity and understanding of the industry. We want to see your enthusiasm for the brand and what makes you a perfect fit.
Tailor Your Content Creation Skills: Make sure to emphasise your skills in content creation, especially for platforms like TikTok and Instagram. Mention any tools or techniques you've used to create engaging content that aligns with a luxury aesthetic. We’re keen to see how you can contribute to our digital presence!
Highlight Your Organisational Skills: As a Digital Marketing & PR Assistant, being organised is key! In your application, give examples of how you've managed multiple tasks or projects simultaneously. This will show us that you can handle the fast-paced environment we thrive in at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re proactive and ready to take the next step in your career with us!
How to prepare for a job interview at MELISSA ODABASH
✨Know the Brand Inside Out
Before your interview, dive deep into Melissa Odabash's history, values, and product lines. Familiarise yourself with their luxury aesthetic and recent campaigns. This will not only show your genuine interest but also help you align your answers with the brand's vision.
✨Showcase Your Creativity
As a Digital Marketing & PR Assistant, creativity is key! Prepare examples of past projects where you've used innovative ideas in social media or content creation. Bring along a portfolio or samples of your work to demonstrate your skills and visual sense.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in digital marketing and social media, especially on platforms like TikTok and Instagram. Be prepared to discuss how these trends can be leveraged for luxury fashion brands, and share your thoughts on what works best for engaging audiences.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about the team dynamics, upcoming campaigns, or how they measure success in their digital marketing efforts. This shows you're not just interested in the role, but also in contributing to the team's success.