Location: London
Brand: Melissa Odabash
About Melissa OdabashMelissa Odabash is a globally recognised luxury swim and resortwear brand, celebrated for timeless design, exceptional quality and effortless glamour. With a strong international presence, A-list following and engaged online community, we are looking for a Digital Marketing & PR Assistant to join our London team and support the growth of the brand’s digital and press activity.
The RoleThis role is ideal for someone creative, organised and passionate about luxury fashion, social media and brand storytelling. Reporting to the PR Manager, you will support day-to-day digital marketing and PR activity, contributing to social content, press outreach, influencer partnerships and brand initiatives.
You will play a key supporting role in content creation, sample coordination, digital partnerships and campaign activity, with the opportunity to take on more responsibility as you develop in the role.
Key ResponsibilitiesDigital & Social Media
- Support with planning and scheduling content across TikTok and Instagram in line with the brand and PR calendar.
- Assist with the creation of content (video, imagery & copy), ensuring it reflects the brand’s luxury aesthetic.
- Use AI tools to support content ideas, development and caption writing.
- Monitor social performance and engagement, sharing key learnings with the team.
PR, Influencers & Sample Management
- Support the PR Manager with day-to-day press activity, including outreach, product placement and media requests.
- Manage the end-to-end sample process, including tracking, organising, packing, shipping and returns across press, influencer and stylist pulls.
- Coordinate influencer and VIP gifting, tracking send-outs, content and brand alignment.
- Maintain and update media, influencer and stylist contact lists and gifting trackers.
- Assist with PR events, press days, showroom appointments and seasonal activations.
Affiliate & Digital Brand Marketing
- Assist with the affiliate and partnerships programme by tracking performance and supporting optimisation.
- Support the coordination of digital brand campaigns, collaborations and partnership activity.
- Help ensure brand storytelling remains consistent across social, PR and digital touch points.
Reporting & Insights
- Assist with weekly and monthly reporting across social, PR, influencer and affiliate activity.
- Conduct research on competitor activity, social trends and influencer landscape to support brand strategy.
- Ideally 12–18 months experience in Digital Marketing, Social Media or PR within fashion, beauty, luxury or lifestyle.
- Confident using TikTok & Instagram, with an understanding of trends and video-led content.
- Familiarity with AI tools for content inspiration and copy refinement.
- Experience or interest in PR, influencer/celebrity gifting and sample processes.
- Strong visual sense for luxury aesthetics and brand tone of voice.
- Highly organised, reliable and proactive, with excellent multi-tasking and communication skills.
- Comfortable reviewing data and insights to help inform content and PR activity.
- Bi-Annual performance-based bonus scheme
- Hybrid working
- Opportunity to learn and grow within a globally established luxury brand
- Employee allocation & staff discount
- Friends & Family discount
- Competitive salary
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & PR Assistant in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MELISSA ODABASH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MELISSA ODABASH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MELISSA ODABASH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MELISSA ODABASH. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MELISSA ODABASH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MELISSA ODABASH:Show us that you’ve done your homework! In your application, briefly mention what you admire about MELISSA ODABASH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MELISSA ODABASH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MELISSA ODABASH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MELISSA ODABASH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
