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- Tasks: Lead the Groups & Events Sales team to maximise MICE revenue across London hotels.
- Company: Join the vibrant Meliá family with global career opportunities.
- Benefits: Competitive salary, hotel discounts, bonus scheme, and generous holiday allowance.
- Why this job: Elevate your career while inspiring others in a supportive environment.
- Qualifications: Proven experience in MICE sales and strong leadership skills required.
- Other info: Embrace diversity and sustainability while growing your professional journey.
The predicted salary is between 36000 - 60000 £ per year.
Joining Meliá is to embark on a journey without borders, where your potential to grow, lead and inspire has no limits. It’s knowing that the world is yours — that you can elevate your career across countless destinations, all while being part of one warm, supportive, and passionate family.
Department: Sales – Groups & Events
Location: London
Reports to: Director of Sales – UK
Package: Competitive salary + 15% performance-related bonus
What’s in it for you?
- Global career opportunities across more than 350 hotels
- Hotel discounts for you, your friends & family across the globe
- Enrolment to the Company Bonus Scheme (15% of salary)
- Life Assurance x3 Salary
- Generous hotel service charge
- Health cash plan & discounted dental & optical cover
- Company pension scheme
- Loyalty rewards & refer-a-friend bonus (£500)
- 29 days’ holiday including bank holidays
- Access to Meliá’s global e-learning platform for personal & professional development
- High-street savings through Perks at Work
- Meals on duty
Mission
As Head of Groups & Events Sales, you will maximise MICE revenue across the London hotel cluster through the strategic management of group and event enquiries, pricing, contracting and conversion. You will lead the Group Events Sales team, drive achievement of budgeted room nights, room revenue, event space and F&B targets, and work closely with Revenue and Operations to position the hotels as leading MICE destinations.
Key Responsibilities
Operational Excellence- Support the Director of Sales – UK in the implementation of the MICE sales strategy in line with each hotel’s Business Plan.
- Prepare and supervise price quotations and negotiations for group enquiries (10+ rooms), maximising total revenue across rooms, event space, F&B and ancillary services.
- Deliver the approved MICE budget for the cluster, achieving targets for room nights, room revenue, event room rental and associated F&B sales.
- Prepare weekly business reviews, and forecasts for the MICE segment, providing detailed group revenue analysis by hotel and market origin.
- Work closely with the Director of Sales to define, monitor and adjust MICE pricing strategies, sales conditions and need periods.
- Lead, coach and support the Group Events Sales team, providing guidance on commercial decision-making and negotiations.
- Ensure accurate management of group business through MARS (CRM) and Cvent, maintaining data integrity and correct system usage.
- Drive conversion through proactive client engagement and site inspections, attending high-value inspections where required.
- Ensure seamless communication and handover of confirmed group files to hotel operations, maintaining close collaboration with Conference & Banqueting teams.
What we’re looking for
- Strong commercial, analytical, and leadership skills
- Proven experience in MICE or group sales within a hotel environment
- Excellent negotiation, communication and stakeholder management skills
- Strong understanding of pricing, revenue management and forecasting
- Minimum 2 years’ experience in a management or leadership role
At Meliá, our people are the heart of everything we do. Whether you’re stepping into leadership or building on your expertise, you’ll be part of a culture defined by respect, collaboration, and passion. From our newest talents to the most seasoned leaders, we are all Very Inspiring People — and that includes you.
Our Commitment to Diversity & Inclusion
We are proud to be an equal opportunity employer. We celebrate diversity and strive to create an inclusive, accessible environment for all. At Meliá, we believe our differences make us stronger and fuel innovation. We are equally committed to sustainability, building a responsible present and a better future.
If you want to be a Very Inspiring Person, apply now and start your journey with Meliá.
Head of Groups & Events Sales in London employer: Melia White House
Contact Detail:
Melia White House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Groups & Events Sales in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Meliá and its values. Understand their approach to MICE sales and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in leadership, negotiation, and revenue management can drive success for the Group Events Sales team. A confident presentation can make all the difference in landing that role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Meliá family. Let’s get you started on this exciting journey!
We think you need these skills to ace Head of Groups & Events Sales in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Meliá and contributing to our vibrant team.
Tailor Your CV: Make sure your CV is tailored to the Head of Groups & Events Sales position. Highlight your relevant experience in MICE or group sales, and don’t forget to showcase those leadership skills we’re looking for!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Meliá.
How to prepare for a job interview at Melia White House
✨Know Your MICE Inside Out
Make sure you brush up on your knowledge of the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. Understand the latest trends, challenges, and opportunities in this area. Being able to discuss these topics confidently will show that you're not just interested in the role but are also well-informed.
✨Showcase Your Leadership Skills
As a Head of Groups & Events Sales, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past. Think about specific situations where you motivated your team or resolved conflicts. This will demonstrate your leadership capabilities and how you can inspire others.
✨Prepare for Negotiation Scenarios
Since negotiation is key in this role, practice your negotiation skills before the interview. Consider common scenarios you might face in group sales and how you would approach them. Be ready to discuss your strategies for maximising revenue while maintaining client satisfaction.
✨Engage with the Company Culture
Familiarise yourself with Meliá's values and culture. They emphasise respect, collaboration, and passion. During the interview, share how your personal values align with theirs. This will help you connect with the interviewers and show that you’re a good fit for their team.
